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A social media calendar plays a key role in your social strategy. It keeps you organized, helps you plan content around events well in advance, and allows you to optimize your support of the rest of your marketing organization. 2016 Social Marketing Planning Guide Download But planning isn’t the be-all, end-all. You need a way of managing curation vs. creation ratios.
If you’re a content marketer, you play psychologist, writer, and creator. You know what people want and how they think. You write in a way that draws people to (and through) the article. And you’re always looking for inspiration, which means your brain never turns off. Regardless of the brand being represented, every content writer eventually reaches a point where every idea seems pointless.