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Published 1 min ago 23 At one time, websites were created with desktop and laptop computers in mind. But consumers increasingly use mobile devices to read email, search the Internet and read content, making it more important than ever that businesses give prudent thought to mobile content marketing.
Published 1 min ago 22 Most consumers love to connect with brands they love on social media. In fact, entertaining content is one of the top five reasons why consumers like to follow their favorite brands on social media. An astounding 70 percent of consumers prefer getting to know a company through articles rather than ads, which goes to show that great content beats ...
Published 37 mins ago 37 The Content Marketing Institute defines content marketing as “creating and distributing relevant and valuable content to a well-defined target audience with a clear objective of them acting on the content provided.” Many successful brands have utilized content marketing campaigns to boost company image, profitability and authority in their vertical.