Joost De Valk

  • Ask Yoast: Lower rankings without HTTPS?

    Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. Well, both your visitors and Google most likely agree. In 2014, Google announced that HTTPS would become a ranking signal.

    Joost De Valk/ Yoast- 10 readers -
  • Closing a spider trap: fix crawl inefficiencies

    We recently made some changes to how yoast.com is run as a shop and how it’s hosted. In that process, we accidentally removed our robots.txt file and caused a so-called spider trap to open. In this post, I’ll show you what a spider trap is, why it’s problematic and how you can find and fix them. Optimize your site for search & social media and keep it optimized with Yoast ...

    Joost De Valk/ Yoastin SEO- 9 readers -
  • An alternative approach to Gutenberg

    There’s a lot of discussion in the WordPress world right now about a new editing experience that’s in the making. It’s called Gutenberg. While some of that discussion is technical, every user that uses WordPress regularly should be aware of what’s coming. At Yoast, we are quite excited about the concept of Gutenberg. We think it could be a great improvement.

    Joost De Valk/ Yoast- 11 readers -
  • Ask Yoast: www or no www?

    If you own a website, you have probably, at some point, thought about your preferred URL. Perhaps you chose between www.yoursite.com and yoursite.com straight away and never thought about it again. Or maybe you switched to or from www at one point. While in the early days of the internet www was the norm, these days a good many sites of great repute -Yoast.com included ;)- don’t use www.

    Joost De Valk/ Yoast- 10 readers -
  • Ask Yoast: Breadcrumbs for products in multiple categories

    It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. But how do you go about implementing breadcrumbs when you have many products that fit into more than one category? In this Ask Yoast, I’ll discuss the best way to handle breadcrumbs for products in multiple categories.

    Joost De Valk/ Yoast- 17 readers -
  • Ask Yoast: which eCommerce plugin do you recommend?

    No matter what you’re selling: you want to use the best eCommerce system possible. So you know you’ll get optimal results and therefore have one less thing to worry about. But with all the different systems and plugins out there it can be hard to choose. In this edition of Ask Yoast, I’ll share which eCommerce plugin I generally recommend.

    Joost De Valk/ Yoast- 17 readers -
  • Ask Yoast: meta descriptions and excerpts

    When you’re running a large and busy website, it’s practical and time-saving if you can reuse some of your material. Both meta descriptions and excerpts use a brief passage to summarize the content of a web page. So, it could be handy to use the same text for both. But how do you do that? In this video, Joost explains the easiest way to reuse your text for both meta description ...

    Joost De Valk/ Yoast- 16 readers -
  • Yoast SEO 5.0: Site-wide SEO with the text link counter

    Our mission statement is SEO for Everyone. On many fronts, we’re making good on that promise. In 2016, Yoast SEO added revolutionary checks to content and readability analysis features. Much of that year was spent improving and enhancing the content part of the plugin. In 2017, we’re fixing the site structure problem, by adding, among other things, an internal linking tool and ...

    Joost De Valk/ Yoast- 13 readers -
  • Ask Yoast: Use a 302 or 307 redirect?

    Redirects serve multiple purposes. For every occasion there’s a specific redirect that works best. Some redirects seem quite similar though, for instance, the 302 or 307 redirect. You can both use them to temporarily point users to another URL. So we’re not surprised some people wonder what’s the exact difference.

    Joost De Valk/ Yoast- 16 readers -
  • Ask Yoast: Is my site structure too deep?

    If you own a website, you have to think about the structure of your site, whether it’s a blog or a shop. Site structure is essential to help users find their way on your site and it helps your site to rank. So your site’s hierarchy needs to make sense to both users and search engines. When you’re creating one, you might wonder if your structure is too deep or too shallow.

    Joost De Valk/ Yoast- 15 readers -
  • Ask Yoast: buy multiple Top Level Domains for SEO?

    When you’re starting a business, you probably want to launch a website too. So you have to register one domain or more. Let’s say you’re registering your brandname as a domain, which extensions or TLDs (Top Level Domains) should you pick? Brandname.com? Brandname.biz? Or perhaps brandname.vip? Does it matter for SEO? We’ll help you make that choice in this Ask Yoast.

    Joost De Valk/ Yoastin SEO- 14 readers -
  • Yoast SEO 4.9: fixing bugs

    Today, we’re releasing Yoast SEO 4.9. This release brings loads of bug fixes and multiple enhancements to Yoast SEO and the News, Video, Local and WooCommerce add-ons. In this post, we’ll describe what you can expect when you hit that update button. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » Buy now » Info Fixing bugs and en ...

    Joost De Valk/ Yoastin SEO- 13 readers -
  • Preventing your site from being indexed, the right way

    We’ve said it in 2009, and we’ll say it again: it keeps amazing us that there are still people using just a robots.txt files to prevent indexing of their site in Google or Bing. As a result their site shows up in the search engines anyway. You know why it keeps amazing us? Because robots.txt doesn’t actually do the latter, even though it does prevents indexing of your site.

    Joost De Valk/ Yoastin SEO- 14 readers -
  • Ask Yoast: Not much above the fold in Twenty Seventeen?

    “Above the fold” is a term originating from newspaper and tabloid design. It refers to the upper half of the paper that shows the most important news and photos of the newspaper. In web design “above the fold” means the part that you can see without scrolling down the page. Guidelines often state that your most important message should be above the fold.

    Joost De Valk/ Yoast- 12 readers -
  • Yoast SEO 4.8: Cornerstone content analysis

    In this release, we’re fine tuning our algorithms to give cornerstone content articles the analysis they deserve. Articles you’ve marked as cornerstone content will now be judged on a different level, so we can make sure they have the quality and authority an article like that should have. Yoast SEO 4.8 helps you write better cornerstone content articles.

    Joost De Valk/ Yoastin SEO Content- 25 readers -
  • Ask Yoast: Block your site’s search results pages?

    Every website should have a decent internal search functionality that shows the visitors search results that fit their search query. However, those search results pages on your site don’t need to be shown in Google’s search results. In fact, Google advises against this too; it’s not a great user experience to click on a Google search result, just to end up on a search result page of your site.

    Joost De Valk/ Yoast- 17 readers -
  • Meta keywords: why we don’t use them

    You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? The truth is that we still see site owners using meta keywords on their website. In addition to that, people are still searching for meta keywords according to Google Trends, although there seem to be less queries than 5 years ago.

    Joost De Valk/ Yoastin SEO- 14 readers -
  • Yoast SEO 4.7: Introducing Italian

    Yoast SEO now supports transition words for the Italian language so the content analysis feature can give you more detailed information about the readability of your post. This is the first step in providing full support for Italian. The Insights and Internal Linking Suggestion features will soon follow. We’ve also added a new check to see if your post has at least one internal link.

    Joost De Valk/ Yoastin SEO- 13 readers -
  • Ask Yoast: Give a division a separate domain?

    A website of a larger company often represents multiple divisions. If one division outgrows the others, or if expectations for one division are very high, the need for a separate website or domain may arise. What’s best to do for SEO in such a case? Set up a new domain for that division? Or build it on a sub-domain? In this Ask Yoast, we help you determine the best solution in ...

    Joost De Valk/ Yoast- 17 readers -
  • Out of stock product – what to do with product page?

    If you own an eCommerce site, you can run out of stock for a certain product. When a product becomes permanently unavailable, what should you do with the product page in your online store? Delete that specific page? Set up a redirect? Show alternatives? Or just leave the page as it is? This Ask Yoast will help you make the best decision when a product goes out of stock.

    Joost De Valk/ Yoast- 19 readers -