Joost De Valk

  • Archive SEO: archive by topic, not by date

    A common practice for many blogs is to use date-based archives for their archive pages. These long lists of links, sorted by month and year, group posts that were made during that period. Although this initially might make sense, it can have an adverse impact on your archive SEO. So how do you optimize your archives for SEO? Archives by date Does anyone ever visit a website to ...

    Joost De Valk/ Yoastin SEO- 9 readers -
  • Ask Yoast: how to rank globally

    Ranking in your own country is one thing, ranking around the globe is quite another thing though. It poses other challenges. Imagine you’re organizing trips for tourists who’ll visit your country, how do reach those tourists? In this Ask Yoast, I’ll explain what’s essential for your global SEO strategy. We received the following question from Thushi from SriLankaHolidayIdeas.

    Joost De Valk/ Yoastin How To's- 8 readers -
  • Let us care for your site: Yoast SEO Care

    As a hard-working site owner, it is often difficult to find the time to work on issues that are holding your company back. You might find that the blog posts of your competitor appear higher in search results, but you don’t know what to do about it. Or, you might discover that your site isn’t performing as well as you’d like, even after you’ve tried everything in your power.

    Joost De Valk/ Yoastin SEO- 9 readers -
  • Yoast SEO 3.9

    It’s high time for a new release of our SEO plugins. Since moving to a two-week release schedule, we’ve fixed more bugs than ever and added some awesome new features. With version 3.9, we are gearing up for the big four-oh. In that last release of this year, we will add something remarkable. But let’s not get ahead of ourselves. Right now, we’re talking about Yoast SEO 3.

    Joost De Valk/ Yoastin SEO- 13 readers -
  • Ask Yoast: Duplicate content on LinkedIn Pulse

    Social media is not only an important part of your marketing strategy, but it’s important for your SEO strategy as well. LinkedIn publishing platform Pulse is one of the many content publishing platforms out there. You can read stories and news from other publishers, and you can publish your own content.

    Joost De Valk/ Yoastin Content- 8 readers -
  • Ask Yoast: how many (internal) links on a page?

    Links are valuable for search engines. Therefore, it’s important to understand how Google and other search engines use links. They use the number of links pointing to a webpage to determine how important that page is. Not only external links could help in the ranking of a page in Google, but the internal links could help as well.

    Joost De Valk/ Yoastin SEO How To's- 13 readers -
  • Ask Yoast: why and how to minify your JS and CSS

    If you check your site speed with Google PageSpeed Insights you might get the advice to minify your Javascript (JS) and Cascading Style Sheets (CSS) files. Your JS files contain the code of the interactive elements of your website. And in your CSS files you specify the design of your pages. Minifying those files will decrease your page load time and thereby provide a better user experience.

    Joost De Valk/ Yoastin How To's- 10 readers -
  • How to change your WordPress permalink structure

    At Yoast, whenever we do a website review, we frequently recommend people change their permalink structure. In this post, we’ll explain why you should consider changing your permalink structure and how to go about it. Why change your WordPress permalink structure? A common thing we see in permalink structures are the usage of dates.

    Joost De Valk/ Yoast -
  • Ask Yoast: SEO tactics for link building

    As you might know, links from other websites are an important ranking factor. But you might wonder how to get those quality links. What SEO tactics should you use? First, let us tell you one thing about the SEO value of links: quality often beats quantity. One link from a high ranking site can do more for you than lots of links from less successful websites.

    Joost De Valk/ Yoastin SEO- 10 readers -
  • Ask Yoast: importance of using excerpts

    Want to know how to create attractive archive pages? And how to increase click-through rates to your posts or pages? Make sure to write short and appealing excerpts for every post or page. The excerpt should be a teaser to get people to read your post. In this Ask Yoast, Joost explains the importance of using excerpts.

    Joost De Valk/ Yoast- 8 readers -
  • Yoast SEO 3.8

    In the latest release of our flagship plugin, Yoast SEO 3.8, we’ve made several enhancements and fixed some bugs. In addition to that, we’ve made some new strides in our continuing quest for better accessibility of our products. Our other plugins also received numerous updates, in particular, Video SEO.

    Joost De Valk/ Yoast- 11 readers -
  • Ask Yoast: what’s a slug?

    For this edition of Ask Yoast, we received a question that belongs in the SEO basics category: what’s a slug? The answer is simple because it’s the piece of the URL that distinguishes a post. In this Ask Yoast, Joost explains what a slug is and what its SEO benefits are. This Ask Yoast is all about the following question: “What’s a slug? What’s the difference with a URL? And ...

    Joost De Valk/ Yoast- 12 readers -
  • How to get Google to crawl your site faster

    A question that often pops up for sites that are chasing “hot topics” is: how to get Google to crawl our site faster? This could be either because you have a big site and want to see changes faster or because you’re optimizing a news site. There are a few things you can do to improve your crawl speed. We’ll cover them in this post.

    Joost De Valk/ Yoastin Google How To's- 11 readers -
  • Ask Yoast: how to get most out of cornerstone content

    You’ve did it! You’ve written that awesome post that’s designated to be one of the cornerstone articles of your site. And now what? How can you show Google that it is one of the most important articles of your site? This is an issue a lot of our site review customers struggle with. The answer is quite simple though! In this Ask Yoast we’ll explain: “How can I use cornerstone ...

    Joost De Valk/ Yoastin Content How To's- 10 readers -
  • Ask Yoast: when should I use hreflang?

    Do you own a site in multiple languages or aimed at different regions? In that case, you want search engines to point people to the most “fitting” language and site. On top of that, you want to prevent Google from seeing similar content on sites for different markets as duplicate content. hreflang is the technical SEO solution for sites that have similar content in multiple lan ...

    Joost De Valk/ Yoast- 6 readers -
  • New plugin: Local SEO for WooCommerce

    Ranking locally should be a top priority for all small businesses. Customers increasingly depend on local search to find a relevant business near their current location. In view of that fact, you must make sure Google knows everything about your business so it can index your data and promote it in the search results.

    Joost De Valk/ Yoastin SEO- 11 readers -
  • Yoast SEO 3.7: meet Insights

    Our development team has been working hard on new features for Yoast SEO Premium. You can expect some exceptionally cool stuff in the coming months. Besides fixing a couple of bugs, we lay the groundwork for one of these features today. Eagle-eyed users of the 3.7 version of Yoast SEO Premium will probably have noticed the new box beneath the analysis section, called ‘Insights’.

    Joost De Valk/ Yoastin SEO- 9 readers -
  • Ask Yoast: include taxonomies in XML sitemap?

    Your tag and category pages could be very important pages on your site. If you’re using these pages in the right way, they can boost your site’s SEO. You might wonder if you should also include these taxonomy pages in your XML sitemap. In this Ask Yoast we explain whether you should, and why! Our support team received the following question from a Yoast SEO user: “I just installed Yoast SEO.

    Joost De Valk/ Yoast- 9 readers -
  • Yoast SEO 3.6

    At Yoast, we love to make our work available for everyone. We try to develop products that follow accessibility guidelines to take away any technical hurdles people may stumble on. But we can always take an extra step to help the user navigate the front-end. That’s why we’ve added a wizard to Yoast SEO 3.6, one that guides the user through the initial set-up. Following hot on the heels of the 3.

    Joost De Valk/ Yoastin SEO- 8 readers -
  • Ask Yoast: Links to PDF files

    If you’re starting with an (eCommerce) site you might have a lot of content that’s already available in PDF files: product brochures, datasheets, pricing information and so on. So some people might think: why not upload these PDF files and link to them? There are some disadvantages to showing PDF files on your site though.

    Joost De Valk/ Yoast- 10 readers -