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Whenever you make some big changes to your website, for instance to your brand name, you’re probably eager for these changes to show in the search results. Unfortunately, it can take a while for Google to crawl your site again and until then, it will show the indexed version of your site in the results, without the changes.
With the holiday season now mostly behind us, many owners of online shops are probably still recovering from this very busy time. Many businesses offer special, holiday-themed products and gifts during this season. But how to handle the product pages of holiday gift sets after the holidays are over? Even if the gift set or product was a great success, and you want to offer it ...
Both the free and the Premium Yoast SEO plugin come with several default settings. We’re all about sensible default settings! So, we’ve put a great deal of thought into setting these defaults, to make sure they’re right for most users. Still, it’s understandable that people get confused, for example when using our awesome configuration wizard, when they see the visibility of th ...
You might have noticed: Google has made search results snippets longer. In the past it showed up to ~160 characters, now it can be much, much longer. We’re currently researching what this means for site owners. We’ve also changed the Yoast SEO recommendations for meta description length in expectation of the results of that research.
With so much of our day-to-day communication happening online these days, the use of emojis, to add some flavor to typed messages, has gone through the roof. They don’t just express emotions, but depict a range of animals, objects, places and so on, as well. The options to express yourself with them are endless! If you frequently use emojis in your daily communication, you may ...
Headings play an important role in structuring text, whether it’s on paper or online. Since reading from a screen is already quite difficult, you should make sure you make proper use of headings. There’s a hierarchy in heading tags, with being the most important, and the least important. This will help both your visitors (whether they’re reading or using a screen reader!) and s ...
Branding plays a vital role in the success of your business. We’ve written about branding several times on this site, for instance, the 5 tips on branding and Low-budget branding for small businesses articles. Your domain name should also be a part of your brand. But should you buy one of those fancy new TLDs like .amsterdam or .
2018 is coming soon and people are starting to ask: what’s new? What should we do to keep up with changes in search and specifically in SEO in 2018? In this post, I’ll sum up the biggest changes in our world, and what you should be working on. The search landscape is changing Over the last decade(s), our computers have become faster and faster, and our phones have been catching up.
As most of you will agree, the free version of Yoast SEO is already an awesome plugin. So, we understand that many of you frugal site owners and bloggers may be a bit reluctant to ‘splurge’ on Yoast SEO Premium. What more could the premium version have to offer? Well, as a matter of fact, it has a great deal more to offer! It has several features that help you drastically impro ...
If you started your website as a newbie to all things internet, chances are that your site’s URLs aren’t pretty. Perhaps the URLs contain the post-ID, or the date when it was first published. URLs like that don’t say much about the content of a page and look cluttered. If you want to change your URL structure for this reason, or whatever other reason, it could affect your rankings.
Would you buy a product or service from a website that doesn’t look trustworthy? Probably not. So you understand how important it is to gain the trust of your visitors if you own a business. Adding testimonials to your site can help you with this. They give potential customers some idea of the experiences of others, and why whatever it is you’re offering them is so awesome.
As a site owner, you want to come across as an authoritative result, as well as stand out in the search results. Even if you’re already ranking nr. 1. Sitelinks can help you achieve that. These links appear under the main search result, highlighting subpages of a website. Sitelinks can push down the pages of your competitors on the results pages, and provide potential visitors ...
Gutenberg is the new editing experience coming to WordPress. We’ve talked about it before. While we have some hesitations, we do see Gutenberg as a major step forward and are thinking about how we will integrate Yoast SEO into Gutenberg. In this post, we’ll share some of the ideas we’re excited about.
If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. For example: if you translate your existing content into a different language, it isn’t considered duplicate content.
Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. Well, both your visitors and Google most likely agree. In 2014, Google announced that HTTPS would become a ranking signal.
We recently made some changes to how yoast.com is run as a shop and how it’s hosted. In that process, we accidentally removed our robots.txt file and caused a so-called spider trap to open. In this post, I’ll show you what a spider trap is, why it’s problematic and how you can find and fix them. Optimize your site for search & social media and keep it optimized with Yoast ...
There’s a lot of discussion in the WordPress world right now about a new editing experience that’s in the making. It’s called Gutenberg. While some of that discussion is technical, every user that uses WordPress regularly should be aware of what’s coming. At Yoast, we are quite excited about the concept of Gutenberg. We think it could be a great improvement.
If you own a website, you have probably, at some point, thought about your preferred URL. Perhaps you chose between www.yoursite.com and yoursite.com straight away and never thought about it again. Or maybe you switched to or from www at one point. While in the early days of the internet www was the norm, these days a good many sites of great repute -Yoast.com included ;)- don’t use www.
It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. But how do you go about implementing breadcrumbs when you have many products that fit into more than one category? In this Ask Yoast, I’ll discuss the best way to handle breadcrumbs for products in multiple categories.