Joost De Valk

  • The perfect WordPress SEO permalink structure

    In the past we received a lot questions regarding optimizing your WordPress SEO URL / permalink structure. Questions ranging from whether you should have the category in your permalink structure to the length of your slugs. In this post, we’ll address some of these questions and attempt to give you a better understanding of your permalink structure.

    Joost De Valk/ Yoastin SEO Blogging- 24 readers -
  • Yoast SEO 4.3: It’s time for Spanish

    Did you know over 550 million people speak Spanish? Did you know there are now more Spanish speakers in the US than there are in Spain? And that Spanish is considered the second most important language in the world, just after English, and before Mandarin? These are huge numbers, and we are now proud to announce Yoast SEO 4.3 is starting to speak Spanish as well.

    Joost De Valk/ Yoastin SEO- 12 readers -
  • Ask Yoast: stop words in your focus keyword?

    If you want people to easily find your website, you should start by picking the right focus keywords (the keyword or keyphrase you’d like to rank for). Sometimes it can be hard to decide which keywords to optimize for. Do you have to focus on a head or a long tail keyword? Do you have to optimize your post or page for a focus keyword with or without a stop word? In this Ask Yoa ...

    Joost De Valk/ Yoast- 9 readers -
  • Ask Yoast: how to get users to the right subdomain?

    As a site owner you want search engines to point people to the most “fitting” language. For instance, if you’re Dutch, you’d rather see the Dutch version than the English version, if the Dutch version is available. But sometimes you might want to switch. For instance, if you’re aboard, you’d want to be able to switch from the English version to the Dutch version.

    Joost De Valk/ Yoastin How To's- 12 readers -
  • Ask Yoast: should I redirect my affiliate links?

    There are several reasons for cloaking or redirecting affiliate links. For instance, it’s easier to work with affiliate links when you redirect them, plus you can make them look prettier. But do you know how to cloak affiliate links? We explained how the process works in one of our previous posts. This Ask Yoast is about the method of cloaking affiliate links we gave you in that post.

    Joost De Valk/ Yoastin Affiliate- 11 readers -
  • Meta description for search & social

    Meta description elements have many uses and can be constructed in several ways. First and foremost, a good meta description entices the user to click. It does that both by the fact that it contains enticing, well readable text and the keyword or keyphrase, as that becomes bold in the search results. Our view on that meta description really hasn’t changed that much over the years.

    Joost De Valk/ Yoastin SEO- 18 readers -
  • Yoast SEO 4.2 adds another new language: Dutch

    In our quest to speak more of the world’s languages, we’ve now added our mother tongue: Yoast SEO 4.2 premium supports Dutch in its entirety. Our Dutch writing audience can now use all of our innovative features, like Insights and Internal linking suggestions, in their own language. More languages will follow soon.

    Joost De Valk/ Yoastin SEO- 14 readers -
  • Ask Yoast: nofollow layered navigation links?

    If you have a big eCommerce site with lots of products, layered navigation can help your users to narrow down their search results. Layered or faceted navigation is an advanced way of filtering by providing groups of filters for (many) product attributes. In this filtering process, you might create a lot of URLs though, because the user will be able to filter and thereby group ...

    Joost De Valk/ Yoastin SEO- 14 readers -
  • How to cloak your affiliate links

    We regularly consult for sites that monetize, in part, with affiliate links. We usually advise people to redirect affiliate links. In the past, we noticed that there wasn’t a proper script available online that could handle this for us, so we created one to tackle this problem. In this post, I explain how you can get your hands on it and how you can get it running on your website.

    Joost De Valk/ Yoastin Affiliate SEO How To's- 25 readers -
  • Ask Yoast: Old static website, move to WordPress?

    Imagine, you created a website a few years ago. It’s still out there, but you didn’t make any changes or updates ever since. So, your site probably needs a major – SEO – update. If you have a static website, you might consider to move your site to a CMS, like WordPress. What’s the best choice? I’ll help you out and explain in which case it would be better to start all over using WordPress.

    Joost De Valk/ Yoastin Blogging- 15 readers -
  • Yoast SEO 4.1: Mobile snippets and German readability

    As you might know, we’ve added quite a few new features to Yoast SEO over the last few months. Today marks the release of Yoast SEO 4.1, the first of many releases to come in the new year. Besides fixing some bugs, this version comes with two major new features: a mobile snippet preview and full support for the German language in the readability and content analysis.

    Joost De Valk/ Yoastin SEO- 18 readers -
  • Ask Yoast: security measures new domain

    There are several reasons to move your website to a new domain. Maybe you’ve gained access to a much stronger domain. Perhaps you’re changing direction or you’re rebranding. Or you’d like to start over with a new name and a new site. Assuming you have a good reason for moving your site to a new domain – other then “this name just sounds catchier” – there are some things to cons ...

    Joost De Valk/ Yoast- 16 readers -
  • Ask Yoast: AMP for small business owners

    You may have heard the term “AMP” very often lately. In 2015, Google pushed out this new concept called Accelerated Mobile Pages, in short AMP. AMP aims to make pages load instantly on mobile and, thereby, drastically improve the performance of the mobile web. You might wonder if you should get started with it too.

    Joost De Valk/ Yoast- 15 readers -
  • Social media optimization with Yoast SEO

    Our Yoast SEO plugin handles optimization of your WordPress site for search engines and we dare say it does that pretty well. Most of that is technical optimization, like our XML sitemap functionality, as well as aids in content optimization, like your content and readability analysis. But there’s more to SEO than that.

    Joost De Valk/ Yoastin Social SEO- 13 readers -
  • Ask Yoast: importance of keyword strategy

    Optimizing your site or page for words that people don’t use doesn’t make any sense. That’s why you have to do proper keyword research. You’ll have to get inside the heads of your audience and find out what words they use while searching. There should always be a keyword strategy behind the keywords you pick.

    Joost De Valk/ Yoast- 13 readers -
  • Ask Yoast: can I cancel a 301 or 410 redirect?

    After creating a redirect, it might happen you’d like to use the URL of that post or page again. Or perhaps you decide that you’d like to cancel that redirect after some time. Reasons for this could be that redirecting that post or page was a mistake, or the post or page contains valuable content again.

    Joost De Valk/ Yoast- 14 readers -
  • Playing with the X-Robots-Tag HTTP header

    Traditionally, you will use a robots.txt file on your server to manage what pages, folders, subdomains or other content search engines will be allowed to crawl. But did you know that there’s also such a thing as the X-Robots-Tag HTTP header? In this post we’ll discuss what the possibilities are and how this might be a better option for your blog. Quick recap: robots.

    Joost De Valk/ Yoastin SEO- 14 readers -
  • Performance optimization in an HTTP/2 world

    A revolution is currently going on in the underpinnings of the web. HTTP, the protocol your browser uses to connect to your site, has a new version: HTTP/2. This is not something that should concern the average user, but for web developers, it changes how we do performance optimization entirely. In this short article, I want to explain what performance optimization best practic ...

    Joost De Valk/ Yoast- 13 readers -
  • Ask Yoast: change URLs when relaunching website?

    Relaunching a website can be an overwhelming project. You need a new design and perhaps new functionalities. What should you do with your existing content? And what about new content? The more changes you want, the more challenging it gets. In this process you might face the question if you should change or keep your URLs.

    Joost De Valk/ Yoast- 16 readers -
  • Yoast SEO for Magento2 and TYPO3

    Is your online store or website built with Magento2 or TYPO3? Always felt a bit envious of WordPress users outranking you, because of the advantages Yoast SEO brings them? Then we’ve got some great news for you. We’re partnering with MaxServ, and together we’re working on Yoast SEO for Magento2 and Yoast SEO for TYPO3! Yoast SEO makes SEO easy for WordPress users.

    Joost De Valk/ Yoastin SEO- 14 readers -