Joost De Valk

  • Yoast SEO 4.5: update your PHP version

    This is a rather special release, as it’s a project that’s close to my heart. It’s not a full-featured release, however, it is just necessary as a regular release. In Yoast SEO 4.5, we are urging site owners whose sites run on servers with an outdated version of PHP to update to a more recent version. To move the web forward, we need to take a stand against old, slow and unsafe software.

    Joost De Valk/ Yoastin SEO- 13 readers -
  • Ask Yoast: One or multiple domains for campaigns?

    You might have a lot of small sites which are topically related to each other. If you want to get more traffic to these sites, how do you achieve this? Do you have to bundle those sites to gain more traffic? And, what’s best for SEO when you want to run a new campaign? Set up a new domain for each site? Or add it as a subdomain to an existing site? Joost helps you out with thes ...

    Joost De Valk/ Yoast- 17 readers -
  • Announcing YoastCon 2017 – November 2, 2017

    On November 2, 2017, we’re organizing the second edition of the coolest SEO conference of The Netherlands: YoastCon. Starting today, you can get your hands on an extremely limited amount of early bird tickets for just €249. YoastCon is a hands-on SEO conference where you’ll learn invaluable tactics to enhance your site to get better rankings or results.

    Joost De Valk/ Yoast- 11 readers -
  • Ask Yoast: noindex posts that need an update?

    If you own a blog for a long time, it could be that some of your old blog posts need to be updated or optimized. Every once in a while, you should go through your archive to check that. When you go through your archive pages, you might see posts with low quality content that you don’t want Google to add to the index temporarily.

    Joost De Valk/ Yoast- 12 readers -
  • Ask Yoast: redirecting your site to non-www and HTTPS

    Let’s say you own the website http://www.some-example.com. At one point, you might like visitors to go to the non-www version instead of the www version of your domain. In addition to this, if you follow security best practices, you might want to switch from HTTP to HTTPS. What should you do if you want to make both these changes? You probably figured out that you’ll have to re ...

    Joost De Valk/ Yoast- 13 readers -
  • Whipping your hosting into shape

    In this post I explain why Yoast SEO will soon warn people whose website runs on an older, unsupported, version of PHP to upgrade their PHP version. We’re doing this mainly to improve the security and speed of those websites. This post is long, but I’ll explain: what the problem is; why we want to fix it; why we burden the user with it; and how web hosts can work with us.

    Joost De Valk/ Yoast- 15 readers -
  • Yoast SEO 4.4

    Today marks the release of the next version of our flagship WordPress plugin: Yoast SEO 4.4. In Yoast SEO 4.4 you’ll find many small changes and a couple of new features that make it even easier to work with the plugin. In this release post, we’ll give a brief overview of the changes that we’ve made, starting with Yoast SEO Premium.

    Joost De Valk/ Yoastin SEO- 15 readers -
  • Ask Yoast: do off-topic comments hurt SEO?

    If you own a blog, you have to deal with the opinions, questions, and feedback from your blog’s visitors. Mostly you receive comments related to your post, but sometimes you might receive off-topic comments. How do you respond properly? And, more importantly, do off-topic comments on your blog post hurt your SEO? In this Ask Yoast we’ll explain if off-topic comments hurt your S ...

    Joost De Valk/ Yoastin SEO- 14 readers -
  • Ask Yoast: duplicate content issues on my shop?

    If you own an eCommerce site, you might wonder how to optimize your category pages and your product pages. Could you have the same content on your category page and your product pages? If you have the same content on multiple pages of your website, would Google know what to rank first? Or would it cause duplicate content issues? This Ask Yoast is about the optimization of categ ...

    Joost De Valk/ Yoastin Content- 10 readers -
  • The perfect WordPress SEO permalink structure

    In the past we received a lot questions regarding optimizing your WordPress SEO URL / permalink structure. Questions ranging from whether you should have the category in your permalink structure to the length of your slugs. In this post, we’ll address some of these questions and attempt to give you a better understanding of your permalink structure.

    Joost De Valk/ Yoastin SEO Blogging- 30 readers -
  • Yoast SEO 4.3: It’s time for Spanish

    Did you know over 550 million people speak Spanish? Did you know there are now more Spanish speakers in the US than there are in Spain? And that Spanish is considered the second most important language in the world, just after English, and before Mandarin? These are huge numbers, and we are now proud to announce Yoast SEO 4.3 is starting to speak Spanish as well.

    Joost De Valk/ Yoastin SEO- 12 readers -
  • Ask Yoast: stop words in your focus keyword?

    If you want people to easily find your website, you should start by picking the right focus keywords (the keyword or keyphrase you’d like to rank for). Sometimes it can be hard to decide which keywords to optimize for. Do you have to focus on a head or a long tail keyword? Do you have to optimize your post or page for a focus keyword with or without a stop word? In this Ask Yoa ...

    Joost De Valk/ Yoast- 9 readers -
  • Ask Yoast: how to get users to the right subdomain?

    As a site owner you want search engines to point people to the most “fitting” language. For instance, if you’re Dutch, you’d rather see the Dutch version than the English version, if the Dutch version is available. But sometimes you might want to switch. For instance, if you’re aboard, you’d want to be able to switch from the English version to the Dutch version.

    Joost De Valk/ Yoastin How To's- 13 readers -
  • Ask Yoast: should I redirect my affiliate links?

    There are several reasons for cloaking or redirecting affiliate links. For instance, it’s easier to work with affiliate links when you redirect them, plus you can make them look prettier. But do you know how to cloak affiliate links? We explained how the process works in one of our previous posts. This Ask Yoast is about the method of cloaking affiliate links we gave you in that post.

    Joost De Valk/ Yoastin Affiliate- 12 readers -
  • Meta description for search & social

    Meta description elements have many uses and can be constructed in several ways. First and foremost, a good meta description entices the user to click. It does that both by the fact that it contains enticing, well readable text and the keyword or keyphrase, as that becomes bold in the search results. Our view on that meta description really hasn’t changed that much over the years.

    Joost De Valk/ Yoastin SEO- 20 readers -
  • Yoast SEO 4.2 adds another new language: Dutch

    In our quest to speak more of the world’s languages, we’ve now added our mother tongue: Yoast SEO 4.2 premium supports Dutch in its entirety. Our Dutch writing audience can now use all of our innovative features, like Insights and Internal linking suggestions, in their own language. More languages will follow soon.

    Joost De Valk/ Yoastin SEO- 14 readers -
  • Ask Yoast: nofollow layered navigation links?

    If you have a big eCommerce site with lots of products, layered navigation can help your users to narrow down their search results. Layered or faceted navigation is an advanced way of filtering by providing groups of filters for (many) product attributes. In this filtering process, you might create a lot of URLs though, because the user will be able to filter and thereby group ...

    Joost De Valk/ Yoastin SEO- 15 readers -
  • How to cloak your affiliate links

    We regularly consult for sites that monetize, in part, with affiliate links. We usually advise people to redirect affiliate links. In the past, we noticed that there wasn’t a proper script available online that could handle this for us, so we created one to tackle this problem. In this post, I explain how you can get your hands on it and how you can get it running on your website.

    Joost De Valk/ Yoastin Affiliate SEO How To's- 28 readers -
  • Ask Yoast: Old static website, move to WordPress?

    Imagine, you created a website a few years ago. It’s still out there, but you didn’t make any changes or updates ever since. So, your site probably needs a major – SEO – update. If you have a static website, you might consider to move your site to a CMS, like WordPress. What’s the best choice? I’ll help you out and explain in which case it would be better to start all over using WordPress.

    Joost De Valk/ Yoastin Blogging- 15 readers -
  • Yoast SEO 4.1: Mobile snippets and German readability

    As you might know, we’ve added quite a few new features to Yoast SEO over the last few months. Today marks the release of Yoast SEO 4.1, the first of many releases to come in the new year. Besides fixing some bugs, this version comes with two major new features: a mobile snippet preview and full support for the German language in the readability and content analysis.

    Joost De Valk/ Yoastin SEO- 20 readers -