Joost De Valk

  • Out of stock product – what to do with product page?

    If you own an eCommerce site, you can run out of stock for a certain product. When a product becomes permanently unavailable, what should you do with the product page in your online store? Delete that specific page? Set up a redirect? Show alternatives? Or just leave the page as it is? This Ask Yoast will help you make the best decision when a product goes out of stock.

    Joost De Valk/ Yoast- 11 readers -
  • Ask Yoast: English article on a Dutch blog

    As a site owner, it can happen, for some reason, you’d like to publish one specific article in a different language than the language of all your other content. It’s difficult to rank for one specific article that’s written in another language than the language of your whole site. So what should you do in that case? In this Ask Yoast, I’ll help you out and explain in which case ...

    Joost De Valk/ Yoast- 14 readers -
  • Yoast SEO 4.6: the cornerstone content update

    Cornerstone content forms the foundation of your site. If you write a couple of authoritative articles about your chosen subject and keyword, you can link all your other posts to these articles. In doing so, you greatly enhance the change of these articles ranking in the search engines. Build your site as the ancient Egyptians built pyramids. Block by block on a solid foundation. Yoast SEO 4.

    Joost De Valk/ Yoastin SEO Content- 14 readers -
  • Ask Yoast: Video on YouTube or on my own site?

    Adding videos to your pages or posts can enrich the experience a user has on your site. In our case, for instance, when we want to explain how a certain feature of Yoast SEO works, adding a video or screencast showing you how to use it, will most likely contribute to the understanding of the use of it.

    Joost De Valk/ Yoastin Social- 13 readers -
  • Ask Yoast: Too many links in navigation menu?

    Doing your internal linking well has quite a few SEO benefits. Connecting related posts with each other lets Google know that you’ve created content on various aspects of a certain topic. This can make you a stronger candidate to rank for that topic. But, can internal links also be detrimental to your site? Is it possible to create too many internal links, for example by having ...

    Joost De Valk/ Yoast- 14 readers -
  • Ask Yoast: Impact of host location on SEO?

    Do you want to set up a brand new website or move your website to a new host? Choosing a web host can be hard, because there are thousands of hosting companies out there. So it’s a tough decision to make, but a very important one too. When you’re comparing various hosting aspects, should you consider the location of the web host too? Is the geographic location of their web serv ...

    Joost De Valk/ Yoastin SEO- 14 readers -
  • Yoast SEO 4.5: update your PHP version

    This is a rather special release, as it’s a project that’s close to my heart. It’s not a full-featured release, however, it is just necessary as a regular release. In Yoast SEO 4.5, we are urging site owners whose sites run on servers with an outdated version of PHP to update to a more recent version. To move the web forward, we need to take a stand against old, slow and unsafe software.

    Joost De Valk/ Yoastin SEO- 17 readers -
  • Ask Yoast: One or multiple domains for campaigns?

    You might have a lot of small sites which are topically related to each other. If you want to get more traffic to these sites, how do you achieve this? Do you have to bundle those sites to gain more traffic? And, what’s best for SEO when you want to run a new campaign? Set up a new domain for each site? Or add it as a subdomain to an existing site? Joost helps you out with thes ...

    Joost De Valk/ Yoast- 20 readers -
  • Announcing YoastCon 2017 – November 2, 2017

    On November 2, 2017, we’re organizing the second edition of the coolest SEO conference of The Netherlands: YoastCon. Starting today, you can get your hands on an extremely limited amount of early bird tickets for just €249. YoastCon is a hands-on SEO conference where you’ll learn invaluable tactics to enhance your site to get better rankings or results.

    Joost De Valk/ Yoast- 15 readers -
  • Ask Yoast: noindex posts that need an update?

    If you own a blog for a long time, it could be that some of your old blog posts need to be updated or optimized. Every once in a while, you should go through your archive to check that. When you go through your archive pages, you might see posts with low quality content that you don’t want Google to add to the index temporarily.

    Joost De Valk/ Yoast- 12 readers -
  • Ask Yoast: redirecting your site to non-www and HTTPS

    Let’s say you own the website http://www.some-example.com. At one point, you might like visitors to go to the non-www version instead of the www version of your domain. In addition to this, if you follow security best practices, you might want to switch from HTTP to HTTPS. What should you do if you want to make both these changes? You probably figured out that you’ll have to re ...

    Joost De Valk/ Yoast- 16 readers -
  • Whipping your hosting into shape

    In this post I explain why Yoast SEO will soon warn people whose website runs on an older, unsupported, version of PHP to upgrade their PHP version. We’re doing this mainly to improve the security and speed of those websites. This post is long, but I’ll explain: what the problem is; why we want to fix it; why we burden the user with it; and how web hosts can work with us.

    Joost De Valk/ Yoast- 16 readers -
  • Yoast SEO 4.4

    Today marks the release of the next version of our flagship WordPress plugin: Yoast SEO 4.4. In Yoast SEO 4.4 you’ll find many small changes and a couple of new features that make it even easier to work with the plugin. In this release post, we’ll give a brief overview of the changes that we’ve made, starting with Yoast SEO Premium.

    Joost De Valk/ Yoastin SEO- 16 readers -
  • Ask Yoast: do off-topic comments hurt SEO?

    If you own a blog, you have to deal with the opinions, questions, and feedback from your blog’s visitors. Mostly you receive comments related to your post, but sometimes you might receive off-topic comments. How do you respond properly? And, more importantly, do off-topic comments on your blog post hurt your SEO? In this Ask Yoast we’ll explain if off-topic comments hurt your S ...

    Joost De Valk/ Yoastin SEO- 14 readers -
  • Ask Yoast: duplicate content issues on my shop?

    If you own an eCommerce site, you might wonder how to optimize your category pages and your product pages. Could you have the same content on your category page and your product pages? If you have the same content on multiple pages of your website, would Google know what to rank first? Or would it cause duplicate content issues? This Ask Yoast is about the optimization of categ ...

    Joost De Valk/ Yoastin Content- 11 readers -
  • The perfect WordPress SEO permalink structure

    In the past we received a lot questions regarding optimizing your WordPress SEO URL / permalink structure. Questions ranging from whether you should have the category in your permalink structure to the length of your slugs. In this post, we’ll address some of these questions and attempt to give you a better understanding of your permalink structure.

    Joost De Valk/ Yoastin SEO Blogging- 32 readers -
  • Yoast SEO 4.3: It’s time for Spanish

    Did you know over 550 million people speak Spanish? Did you know there are now more Spanish speakers in the US than there are in Spain? And that Spanish is considered the second most important language in the world, just after English, and before Mandarin? These are huge numbers, and we are now proud to announce Yoast SEO 4.3 is starting to speak Spanish as well.

    Joost De Valk/ Yoastin SEO- 12 readers -
  • Ask Yoast: stop words in your focus keyword?

    If you want people to easily find your website, you should start by picking the right focus keywords (the keyword or keyphrase you’d like to rank for). Sometimes it can be hard to decide which keywords to optimize for. Do you have to focus on a head or a long tail keyword? Do you have to optimize your post or page for a focus keyword with or without a stop word? In this Ask Yoa ...

    Joost De Valk/ Yoast- 9 readers -
  • Ask Yoast: how to get users to the right subdomain?

    As a site owner you want search engines to point people to the most “fitting” language. For instance, if you’re Dutch, you’d rather see the Dutch version than the English version, if the Dutch version is available. But sometimes you might want to switch. For instance, if you’re aboard, you’d want to be able to switch from the English version to the Dutch version.

    Joost De Valk/ Yoastin How To's- 16 readers -
  • Ask Yoast: should I redirect my affiliate links?

    There are several reasons for cloaking or redirecting affiliate links. For instance, it’s easier to work with affiliate links when you redirect them, plus you can make them look prettier. But do you know how to cloak affiliate links? We explained how the process works in one of our previous posts. This Ask Yoast is about the method of cloaking affiliate links we gave you in that post.

    Joost De Valk/ Yoastin Affiliate- 14 readers -