Joost De Valk

  • Ask Yoast: Changes to your site and the search results

    Whenever you make some big changes to your website, for instance to your brand name, you’re probably eager for these changes to show in the search results. Unfortunately, it can take a while for Google to crawl your site again and until then, it will show the indexed version of your site in the results, without the changes.

    Joost De Valk/ Yoast- 9 readers -
  • Ask Yoast: Still minify and concatenate CSS and JS files?

    To work properly, websites contain multiple CSS and JavaScript files. These must be fetched from the server by the visitors’ computer, to fully load a webpage. In the old standard, HTTP/1, only one request at a time could be handled, so minifying and concatenating multiple files was a good idea. Otherwise, visitors would experience a slow website because of too many requests.

    Joost De Valk/ Yoast- 11 readers -
  • Ask Yoast: Dealing with holiday gift sets after the holidays

    With the holiday season now mostly behind us, many owners of online shops are probably still recovering from this very busy time. Many businesses offer special, holiday-themed products and gifts during this season. But how to handle the product pages of holiday gift sets after the holidays are over? Even if the gift set or product was a great success, and you want to offer it ...

    Joost De Valk/ Yoast- 12 readers -
  • Ask Yoast: Why is the post type ‘media’ noindex in Yoast SEO?

    Both the free and the Premium Yoast SEO plugin come with several default settings. We’re all about sensible default settings! So, we’ve put a great deal of thought into setting these defaults, to make sure they’re right for most users. Still, it’s understandable that people get confused, for example when using our awesome configuration wizard, when they see the visibility of th ...

    Joost De Valk/ Yoast- 10 readers -
  • Google’s snippets and the length of your meta description

    You might have noticed: Google has made search results snippets longer. In the past it showed up to ~160 characters, now it can be much, much longer. We’re currently researching what this means for site owners. We’ve also changed the Yoast SEO recommendations for meta description length in expectation of the results of that research.

    Joost De Valk/ Yoast- 15 readers -
  • Ask Yoast: Emojis and SEO

    With so much of our day-to-day communication happening online these days, the use of emojis, to add some flavor to typed messages, has gone through the roof. They don’t just express emotions, but depict a range of animals, objects, places and so on, as well. The options to express yourself with them are endless! If you frequently use emojis in your daily communication, you may ...

    Joost De Valk/ Yoastin SEO- 11 readers -
  • Ask Yoast: Using a TLD as part of your brand?

    Branding plays a vital role in the success of your business. We’ve written about branding several times on this site, for instance, the 5 tips on branding and Low-budget branding for small businesses articles. Your domain name should also be a part of your brand. But should you buy one of those fancy new TLDs like .amsterdam or .

    Joost De Valk/ Yoast- 10 readers -
  • Search and SEO in 2018

    2018 is coming soon and people are starting to ask: what’s new? What should we do to keep up with changes in search and specifically in SEO in 2018? In this post, I’ll sum up the biggest changes in our world, and what you should be working on. The search landscape is changing Over the last decade(s), our computers have become faster and faster, and our phones have been catching up.

    Joost De Valk/ Yoast- 14 readers -
  • Ask Yoast: Yoast SEO premium features explained

    As most of you will agree, the free version of Yoast SEO is already an awesome plugin. So, we understand that many of you frugal site owners and bloggers may be a bit reluctant to ‘splurge’ on Yoast SEO Premium. What more could the premium version have to offer? Well, as a matter of fact, it has a great deal more to offer! It has several features that help you drastically impro ...

    Joost De Valk/ Yoastin SEO- 17 readers -
  • Ask Yoast: changing URL structure and rankings

    If you started your website as a newbie to all things internet, chances are that your site’s URLs aren’t pretty. Perhaps the URLs contain the post-ID, or the date when it was first published. URLs like that don’t say much about the content of a page and look cluttered. If you want to change your URL structure for this reason, or whatever other reason, it could affect your rankings.

    Joost De Valk/ Yoast- 12 readers -
  • Ask Yoast: adding testimonials to your site

    Would you buy a product or service from a website that doesn’t look trustworthy? Probably not. So you understand how important it is to gain the trust of your visitors if you own a business. Adding testimonials to your site can help you with this. They give potential customers some idea of the experiences of others, and why whatever it is you’re offering them is so awesome.

    Joost De Valk/ Yoast- 16 readers -
  • Ask Yoast: how to get sitelinks

    As a site owner, you want to come across as an authoritative result, as well as stand out in the search results. Even if you’re already ranking nr. 1. Sitelinks can help you achieve that. These links appear under the main search result, highlighting subpages of a website. Sitelinks can push down the pages of your competitors on the results pages, and provide potential visitors ...

    Joost De Valk/ Yoastin How To's- 13 readers -
  • Gutenberg: Concepts for integrating Yoast SEO

    Gutenberg is the new editing experience coming to WordPress. We’ve talked about it before. While we have some hesitations, we do see Gutenberg as a major step forward and are thinking about how we will integrate Yoast SEO into Gutenberg. In this post, we’ll share some of the ideas we’re excited about.

    Joost De Valk/ Yoastin SEO- 12 readers -
  • Ask Yoast: Avoiding duplicate content for multi-regional sites

    If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. For example: if you translate your existing content into a different language, it isn’t considered duplicate content.

    Joost De Valk/ Yoastin Content- 12 readers -
  • Ask Yoast: Lower rankings without HTTPS?

    Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. Well, both your visitors and Google most likely agree. In 2014, Google announced that HTTPS would become a ranking signal.

    Joost De Valk/ Yoast- 13 readers -
  • Closing a spider trap: fix crawl inefficiencies

    We recently made some changes to how yoast.com is run as a shop and how it’s hosted. In that process, we accidentally removed our robots.txt file and caused a so-called spider trap to open. In this post, I’ll show you what a spider trap is, why it’s problematic and how you can find and fix them. Optimize your site for search & social media and keep it optimized with Yoast ...

    Joost De Valk/ Yoastin SEO- 9 readers -
  • An alternative approach to Gutenberg

    There’s a lot of discussion in the WordPress world right now about a new editing experience that’s in the making. It’s called Gutenberg. While some of that discussion is technical, every user that uses WordPress regularly should be aware of what’s coming. At Yoast, we are quite excited about the concept of Gutenberg. We think it could be a great improvement.

    Joost De Valk/ Yoast- 12 readers -
  • Ask Yoast: www or no www?

    If you own a website, you have probably, at some point, thought about your preferred URL. Perhaps you chose between www.yoursite.com and yoursite.com straight away and never thought about it again. Or maybe you switched to or from www at one point. While in the early days of the internet www was the norm, these days a good many sites of great repute -Yoast.com included ;)- don’t use www.

    Joost De Valk/ Yoast- 10 readers -
  • Ask Yoast: Breadcrumbs for products in multiple categories

    It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. But how do you go about implementing breadcrumbs when you have many products that fit into more than one category? In this Ask Yoast, I’ll discuss the best way to handle breadcrumbs for products in multiple categories.

    Joost De Valk/ Yoast- 17 readers -