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It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. But how do you go about implementing breadcrumbs when you have many products that fit into more than one category? In this Ask Yoast, I’ll discuss the best way to handle breadcrumbs for products in multiple categories.
No matter what you’re selling: you want to use the best eCommerce system possible. So you know you’ll get optimal results and therefore have one less thing to worry about. But with all the different systems and plugins out there it can be hard to choose. In this edition of Ask Yoast, I’ll share which eCommerce plugin I generally recommend.
When you’re running a large and busy website, it’s practical and time-saving if you can reuse some of your material. Both meta descriptions and excerpts use a brief passage to summarize the content of a web page. So, it could be handy to use the same text for both. But how do you do that? In this video, Joost explains the easiest way to reuse your text for both meta description ...
Our mission statement is SEO for Everyone. On many fronts, we’re making good on that promise. In 2016, Yoast SEO added revolutionary checks to content and readability analysis features. Much of that year was spent improving and enhancing the content part of the plugin. In 2017, we’re fixing the site structure problem, by adding, among other things, an internal linking tool and ...
Redirects serve multiple purposes. For every occasion there’s a specific redirect that works best. Some redirects seem quite similar though, for instance, the 302 or 307 redirect. You can both use them to temporarily point users to another URL. So we’re not surprised some people wonder what’s the exact difference.
If you own a website, you have to think about the structure of your site, whether it’s a blog or a shop. Site structure is essential to help users find their way on your site and it helps your site to rank. So your site’s hierarchy needs to make sense to both users and search engines. When you’re creating one, you might wonder if your structure is too deep or too shallow.
When you’re starting a business, you probably want to launch a website too. So you have to register one domain or more. Let’s say you’re registering your brandname as a domain, which extensions or TLDs (Top Level Domains) should you pick? Brandname.com? Brandname.biz? Or perhaps brandname.vip? Does it matter for SEO? We’ll help you make that choice in this Ask Yoast.
Today, we’re releasing Yoast SEO 4.9. This release brings loads of bug fixes and multiple enhancements to Yoast SEO and the News, Video, Local and WooCommerce add-ons. In this post, we’ll describe what you can expect when you hit that update button. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » Buy now » Info Fixing bugs and en ...
We’ve said it in 2009, and we’ll say it again: it keeps amazing us that there are still people using just a robots.txt files to prevent indexing of their site in Google or Bing. As a result their site shows up in the search engines anyway. You know why it keeps amazing us? Because robots.txt doesn’t actually do the latter, even though it does prevents indexing of your site.
“Above the fold” is a term originating from newspaper and tabloid design. It refers to the upper half of the paper that shows the most important news and photos of the newspaper. In web design “above the fold” means the part that you can see without scrolling down the page. Guidelines often state that your most important message should be above the fold.
In this release, we’re fine tuning our algorithms to give cornerstone content articles the analysis they deserve. Articles you’ve marked as cornerstone content will now be judged on a different level, so we can make sure they have the quality and authority an article like that should have. Yoast SEO 4.8 helps you write better cornerstone content articles.
Every website should have a decent internal search functionality that shows the visitors search results that fit their search query. However, those search results pages on your site don’t need to be shown in Google’s search results. In fact, Google advises against this too; it’s not a great user experience to click on a Google search result, just to end up on a search result page of your site.
You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? The truth is that we still see site owners using meta keywords on their website. In addition to that, people are still searching for meta keywords according to Google Trends, although there seem to be less queries than 5 years ago.
Yoast SEO now supports transition words for the Italian language so the content analysis feature can give you more detailed information about the readability of your post. This is the first step in providing full support for Italian. The Insights and Internal Linking Suggestion features will soon follow. We’ve also added a new check to see if your post has at least one internal link.
A website of a larger company often represents multiple divisions. If one division outgrows the others, or if expectations for one division are very high, the need for a separate website or domain may arise. What’s best to do for SEO in such a case? Set up a new domain for that division? Or build it on a sub-domain? In this Ask Yoast, we help you determine the best solution in ...
If you own an eCommerce site, you can run out of stock for a certain product. When a product becomes permanently unavailable, what should you do with the product page in your online store? Delete that specific page? Set up a redirect? Show alternatives? Or just leave the page as it is? This Ask Yoast will help you make the best decision when a product goes out of stock.
As a site owner, it can happen, for some reason, you’d like to publish one specific article in a different language than the language of all your other content. It’s difficult to rank for one specific article that’s written in another language than the language of your whole site. So what should you do in that case? In this Ask Yoast, I’ll help you out and explain in which case ...
Cornerstone content forms the foundation of your site. If you write a couple of authoritative articles about your chosen subject and keyword, you can link all your other posts to these articles. In doing so, you greatly enhance the change of these articles ranking in the search engines. Build your site as the ancient Egyptians built pyramids. Block by block on a solid foundation. Yoast SEO 4.
Adding videos to your pages or posts can enrich the experience a user has on your site. In our case, for instance, when we want to explain how a certain feature of Yoast SEO works, adding a video or screencast showing you how to use it, will most likely contribute to the understanding of the use of it.
Doing your internal linking well has quite a few SEO benefits. Connecting related posts with each other lets Google know that you’ve created content on various aspects of a certain topic. This can make you a stronger candidate to rank for that topic. But, can internal links also be detrimental to your site? Is it possible to create too many internal links, for example by having ...