joost devalk

  • Making Your Brand and Keyword Strategy Work Together

    What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick.

    Search Engine Journal- 11 readers -
  • How to Choose the Perfect Focus Keyword

    Adding quality content to your website on a regular basis is a very good SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. If your keyword strategy has been crafted properly and your content is nicely optimized for the right keywords, adding content will increase your findability.

    Search Engine Journalin How To's- 17 readers -