Jordan Elkind

  • Simple steps to addressing your one-time buyer problem

    After months of planning your marketing strategy for Black Friday and beyond, the holiday shopping season is finally here in full swing. Breathe a sigh of relief, but don’t get too comfortable — now it’s time to tackle the next challenge: what to do with all of those shiny new holiday shoppers. Some of your new customers might join the ranks of your most loyal shoppers, but ...

    Jordan Elkind/ Marketing Landin EMail- 10 readers -
  • 3 techniques to boost holiday CLV with advanced segmentation

    There’s a good reason for New Year’s resolutions — with the holidays comes mass consumption. And while some of us might be concerned with our calorie intake, retailers have other concerns: US consumers will spend over $655 billion during the holidays. For the retail industry, the holiday season is a sure-fire source of new customers.

    Jordan Elkind/ Marketing Land- 8 readers -
  • The 3 things to look for in a customer-centric marketing tool

    Historically, marketing has been all about the product; however, today most marketing teams are striving to put the customer first. Of course, the teams still want to drive sales, but following the theory of “customer-centric marketing,” they now place the individual customer at the center of marketing design and delivery rather than the product.

    Jordan Elkind/ Marketing Land- 18 readers -
  • The secret to intelligent growth: Know your customers

    As a marketer, you are more accountable for driving growth than ever before. As part of your growth strategy, you put acquisition programs in place to bring in new customers and often offer promotions to keep them coming back. However, as e-commerce brands reach the saturation point and digital advertising formats mature, the cost per acquisition is increasing.

    Jordan Elkind/ Marketing Land- 10 readers -
  • 3 doable steps toward always-on, always-relevant marketing

    The traditional marketing campaign is a topic long debated by industry experts and novices alike. For every article declaring that the campaign is dead, there’s another celebrating its virtues. And while the future of marketing will likely be about continuously engaging customers with relevant content seamlessly across channels, that world can seem like a far-fetched fantasy ...

    Jordan Elkind/ Marketing Land- 13 readers -
  • 4 strategies for stretching your summer marketing spend

    “What can we do to get more out of our marketing budget while spending less?” Groan, eye roll and so on. It’s a common request that makes marketers collectively cringe, yet it’s a challenge we’re constantly asked to overcome. So, how does one beat the marketing heat and make the most of a summer budget? We’ve compiled some advice for the marketer looking to make a splash in the coming months.

    Jordan Elkind/ Marketing Land- 10 readers -
  • The loyalty funnel: 3 KPIs for measuring customer retention

    As retailers move from acquisition-heavy marketing tactics to a more balanced view of how to find and keep great customers, loyalty and retention marketing have become stronger priorities for today’s data-driven marketers. When approaching customer loyalty as a marketer, it’s imperative to consider the multiple stages of brand engagement each customer travels through, and ho ...

    Jordan Elkind/ Marketing Land- 14 readers -
  • 5 customer-centric metrics to implement today

    Retailers are progressively striving toward customer-centricity, a strategy in which companies seek to maximize financial value by focusing on the needs of their most valuable customers. While in theory, this sounds like every marketer’s dream, in practice, the nightmare of implementation stops many would-be customer-centric companies from becoming truly customer-centric.

    Jordan Elkind/ Marketing Land- 16 readers -
  • Making The Most Of Social Media, Even When It’s Not Driving Sales

    Despite much of the hype around social media “Buy” buttons and shoppable links, social channels such as Facebook, Twitter, Instagram and Pinterest continue to drive only a small portion of online retail sales. In fact, according to the Custora E-commerce Pulse Holidata Report (Disclosure: Custora is my employer), less than two percent of e-commerce sales this past holiday se ...

    Jordan Elkind/ Marketing Landin Social Facebook- 24 readers -
  • 3 Things Black Friday Taught Us About 2016

    Black Friday weekend is a unique time for retailers: The holidays are approaching, the shoppers are swarming and the prices are slashed. While the shopping extravaganza may come only once a year, the marketing trends we noticed through the weekend are unlikely to vanish as quickly as those 50-percent markdowns.

    Jordan Elkind/ Marketing Land- 15 readers -
  • 3 Interesting Takeaways From Q3 2015 E-Commerce

    It was yet another great quarter in the world of US retail e-commerce. Revenue was up by 11.8 percent year over year, and transactions increased nearly the same amount (11.6 percent) over Q3 2014. As the leaves begin to change color and the sun begins to set on 2015, let’s take a look at some of the trends leading the way into Q4 and this year’s holiday shopping season.

    Jordan Elkind/ Marketing Land- 17 readers -
  • 4 Lessons Retail Marketers Can Take From High-Growth Fashion Brands

    E-commerce is a rapidly expanding piece of the retail pie, so it’s no surprise that online growth is top of mind for fashion brands. While almost every retailer has launched an e-commerce platform, certain retailers are quickly emerging as industry leaders. The recent Custora E-Commerce Pulse: High-Growth Fashion Index analyzed data from a sample of these retailers to unders ...

    Jordan Elkind/ Marketing Land- 19 readers -
  • 3 Steps To Better Holiday Insights With Cohort Analysis

    Holiday planning season is in full swing, which brings up some big questions around customer retention. How do holiday customers compare with your core customer base? Are they more likely to be “one-and-done,” or do they make more repeat purchases? Are they fading away faster or slower? Cohort analysis is one of the most powerful tools available to marketers for assessing lo ...

    Jordan Elkind/ Marketing Land- 13 readers -
  • The 5 Pieces Of A Virtuous Segmentation Cycle

    For marketers, segmentation allows for better personalization, and for customers, that means more relevant messages. Still, segmentation is frequently spoken of as a black-and-white thing for a company — either you are segmenting or you aren’t. But in reality, the process is what matters, because segments must be kept up-to-date and continuously iterated on and improved so t ...

    Jordan Elkind/ Marketing Land- 11 readers -
  • 5 Keys To Improving Your A/B Tests

    As a marketer, you’re often running tests to find which subject line gets the most email opens, what homepage content improves your search engine optimization (SEO), what button color leads to more purchases, and so on. Sometimes however, you need to answer a different type of question: “What can I do to cause an incremental improvement versus doing nothing at all?” Let’s look at an example.

    Jordan Elkind/ Marketing Landin EMail- 16 readers -