Jordan Kasteler

  • 9 ways to sell on social media

    Struggling to bring your fans and followers to your online store? Why not bring your online store to them instead? Selling on social media is not a new concept. What is new? The way companies are reaching fans and followers to gain traction and build revenues. That’s what you’ll learn here. Here are nine of the best ways to sell on social media using the most popular platforms today. 1.

    Jordan Kasteler/ Marketing Landin Social- 38 readers -
  • 9 tools to help you succeed with Google SERP features

    It’s no secret that Google is in a constant state of change. The “ten blue links” that used to comprise a search engine results page (SERP) are diminishing in importance, and new features are becoming more essential with every passing month. From image results and local packs to site links and knowledge panels, Google is reshaping search marketing.

    Jordan Kasteler/ Search Engine Landin SEO Google- 23 readers -
  • Top tips to consider when it’s time to rebrand on social media

    CMOs always have a wide variety of marketing strategies to work on: social media, SEO and PPC, content marketing and local and email marketing. However, one area that’s incredibly vital and should never be overlooked is branding. Often, the current brand used for a business just isn’t working effectively on your selected social media and can even be having an adverse effect on sales.

    Jordan Kasteler/ Marketing Landin Social- 16 readers -
  • 3 reasons nobody is watching your Facebook Live video

    In the last few years, Facebook has developed new features to become one of the strongest platforms for sharing video content. The social media company made a huge step in that direction with Facebook Live, which allows users to broadcast a live stream, while tracking viewership and a live chat. The company earlier this year made its intentions for the video platform clear by ...

    Jordan Kasteler/ Marketing Landin Social Facebook- 14 readers -
  • 5 effective ways to reach customers through live streaming

    A recent infographic reported some pretty remarkable statistics about video consumption and live streaming. Among them are: People spend three times longer watching live video compared to video that’s not live. The number of videos posted per person increased by 75 percent in 2015. Video posts have 135 percent greater organic reach than photo posts.

    Jordan Kasteler/ Marketing Landin Social- 12 readers -
  • Top 7 Must-Have Tools For Website Owners

    Owning and running an awesome website is usually as simple or as complicated as imagining what it will look like. Apart from determining the type of your website, you must operate it, overview website statistics and decide which tactics to use to increase traffic. Fortunately for you, it’s not really complex, but it takes some hard work and the right tools.

    Jordan Kasteler/ Marketing Land- 19 readers -
  • The Contrarian Guide To Online Marketing

    Matt Cutts explains the difference between how Google interprets underscores and dashes in a URL. Have a question? Ask it in our Webmaster Help Forum: Want your question to be answered on a video l ...

    Jordan Kasteler/ Marketing Land- 10 readers -
  • 12 Psychological Methods People Use When Making Decisions

    While you want people to buy your products, there’s one big hurdle standing in the way: the decision-making process. Psychological principles directly affect the way a person thinks about your business. Sometimes they can fuel the fire, making a person feel more inclined to buy what you’re selling. Other times, they can pose a barrier to buying that feels taller than the Hoover Dam.

    Jordan Kasteler/ Marketing Landin Social- 25 readers -