Jordan Kasteler

  • 9 tools to help you succeed with Google SERP features

    It’s no secret that Google is in a constant state of change. The “ten blue links” that used to comprise a search engine results page (SERP) are diminishing in importance, and new features are becoming more essential with every passing month. From image results and local packs to site links and knowledge panels, Google is reshaping search marketing.

    Jordan Kasteler/ Search Engine Landin SEO Google- 15 readers -
  • Top tips to consider when it’s time to rebrand on social media

    CMOs always have a wide variety of marketing strategies to work on: social media, SEO and PPC, content marketing and local and email marketing. However, one area that’s incredibly vital and should never be overlooked is branding. Often, the current brand used for a business just isn’t working effectively on your selected social media and can even be having an adverse effect on sales.

    Jordan Kasteler/ Marketing Landin Social- 13 readers -
  • 3 reasons nobody is watching your Facebook Live video

    In the last few years, Facebook has developed new features to become one of the strongest platforms for sharing video content. The social media company made a huge step in that direction with Facebook Live, which allows users to broadcast a live stream, while tracking viewership and a live chat. The company earlier this year made its intentions for the video platform clear by ...

    Jordan Kasteler/ Marketing Landin Social Facebook- 9 readers -
  • 5 effective ways to reach customers through live streaming

    A recent infographic reported some pretty remarkable statistics about video consumption and live streaming. Among them are: People spend three times longer watching live video compared to video that’s not live. The number of videos posted per person increased by 75 percent in 2015. Video posts have 135 percent greater organic reach than photo posts.

    Jordan Kasteler/ Marketing Landin Social- 8 readers -
  • Top 7 Must-Have Tools For Website Owners

    Owning and running an awesome website is usually as simple or as complicated as imagining what it will look like. Apart from determining the type of your website, you must operate it, overview website statistics and decide which tactics to use to increase traffic. Fortunately for you, it’s not really complex, but it takes some hard work and the right tools.

    Jordan Kasteler/ Marketing Land- 14 readers -
  • The Contrarian Guide To Online Marketing

    Matt Cutts explains the difference between how Google interprets underscores and dashes in a URL. Have a question? Ask it in our Webmaster Help Forum: Want your question to be answered on a video l ...

    Jordan Kasteler/ Marketing Land- 5 readers -
  • 12 Psychological Methods People Use When Making Decisions

    While you want people to buy your products, there’s one big hurdle standing in the way: the decision-making process. Psychological principles directly affect the way a person thinks about your business. Sometimes they can fuel the fire, making a person feel more inclined to buy what you’re selling. Other times, they can pose a barrier to buying that feels taller than the Hoover Dam.

    Jordan Kasteler/ Marketing Landin Social- 18 readers -
  • Repurposing Your Content For New Media

    I know what you’re thinking: Doesn’t repurposing old content go against all content marketing advice? You’re right to be concerned. Google punishes duplicate content heavily. It’s one of the biggest no-nos in SEO and online marketing. But repurposing old content is a little different. It involves breaking up existing content and putting it into a new format — for example, t ...

    Jordan Kasteler/ Marketing Landin Content- 20 readers -
  • Tapping Into The Buyer’s Brain With Psychology-Driven Marketing

    Ever read a website and think, “How do they do it? How do they know exactly what I’m thinking?” It’s jarring, yet also alluring. You don’t expect the person behind the computer screen to know what you want. When they do, you’re hooked. The best marketers use psychology to tap into a buyer’s brain. It’s an art and a science.

    Jordan Kasteler/ Marketing Land- 33 readers -
  • The Easiest Way To Make Your Content Dominate On Social Media

    Chances are you spend a significant amount of time producing your content. You dwell on the points you want to get across, you outline your content in a way that’s easily digestible, and you hit “publish.” Then… radio silence. One of the most important aspects of successful social media marketing is the promotion of the post — and to get your content shared, you need to und ...

    Jordan Kasteler/ Marketing Landin Social Content- 19 readers -
  • A 2015 Process to Removing a Google Link Penalty

    If at one point you’ve bought links, hired an SEO agency, or received a sudden decrease in website traffic, then this blog post is for you. Even if you don’t have a penalty at this time, you’ll want to review the inbound links coming into your site. It’s always better to be proactive because by the time you realize you have a penalty it’s too late.

    Jordan Kasteler/ Search Engine Journalin SEO Google- 10 readers -