Jordan Kasteler

  • How to use SEO data in your social media strategy

    Everyone understands that a good social media strategy is the holy grail for businesses; it molds the perception of a brand, carries the voice, creates the appeal, and as a result, increases revenue. There are a few fundamentals that can help enhance the strategy, but SEO, or search engine optimization, is hardly ever considered. Big mistake! Here’s why.

    Jordan Kasteler/ Marketing Landin Social SEO How To's- 21 readers -
  • It’s time for SMBs to go all in on social and mobile video

    Why is video still a thorn in the side of small businesses? Even before the explosion of brand engagement via relatively recent channels such as Facebook Video, Periscope, and Snapchat’s self-serve video advertising platform, SMB (small and medium-sized business) marketers have traditionally struggled with committing to a long-term video strategy.

    Jordan Kasteler/ Marketing Land- 29 readers -
  • Email vs. social: Which works best for B2C?

    If you’re a busy professional with a digital company, you’ve likely lamented a thousand times over where to focus your limited resources. Email marketing and social media are two marketing tactics with a bundle of buzz, but which will give you the most efficient and effective results? Email and social media are two completely different beasts and could serve two separate pur ...

    Jordan Kasteler/ Marketing Landin Social EMail- 16 readers -
  • 5 ways to monetize your social media followings

    Social media has not only revolutionized the way that people communicate and stay in touch; it has completely transformed business and marketing practices as a whole. Over the past five years, social media websites have become some of the largest and most meaningful pieces of the digital marketing puzzle.

    Jordan Kasteler/ Marketing Landin Social- 20 readers -
  • 5 must-dos for SEO beginners

    You might disagree, but I see Search Engine Optimization as both an art and a science. You need to be creative in your approaches to please search engines and outsmart competitors while also applying solid research and analytics-based strategies. To do this, you need to employ a variety of techniques and tools. Unfortunately, however, most people tend to stick to what they know.

    Jordan Kasteler/ Marketing Landin SEO- 20 readers -
    Earlier about the same topic:
  • 5 must-dos for SEO beginners

    You might disagree, but I see Search Engine Optimization as both an art and a science. You need to be creative in your approaches to please search engines and outsmart competitors while also applying solid research and analytics-based strategies. To do this, you need to employ a variety of techniques and tools. Unfortunately, however, most people tend to stick to what they know.

    Jordan Kasteler/ Search Engine Landin SEO- 28 readers -
  • 9 ways to sell on social media

    Struggling to bring your fans and followers to your online store? Why not bring your online store to them instead? Selling on social media is not a new concept. What is new? The way companies are reaching fans and followers to gain traction and build revenues. That’s what you’ll learn here. Here are nine of the best ways to sell on social media using the most popular platforms today. 1.

    Jordan Kasteler/ Marketing Landin Social- 54 readers -
  • 9 tools to help you succeed with Google SERP features

    It’s no secret that Google is in a constant state of change. The “ten blue links” that used to comprise a search engine results page (SERP) are diminishing in importance, and new features are becoming more essential with every passing month. From image results and local packs to site links and knowledge panels, Google is reshaping search marketing.

    Jordan Kasteler/ Search Engine Landin SEO Google- 28 readers -