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There’s been a great deal of discussion about the future of the publishing world lately. I’m constantly reading articles with questions like, “What implications does Facebook Instant Articles or Apple News hold for publishers?” “Are traditional publishers going extinct?” and “How can publishers survive in this digital first world?” I’m here to put these questions to rest.
Skrillex, Diplo and Calvin Harris are some of the world’s most popular DJs. They dominate the music scene, publishing record-smashing hits and selling out massive venues with their cult of loyal followers. But unlike the Bruce Springsteens of the music world, these artists aren’t typically known for creating original music.
The pure unbridled energy that comes from watching your team score the winning touchdown now extends far past your home team’s stadium walls, thanks to social media. Whether you’re sitting on the sidelines, camped out in your favorite bar or screaming at the TV in the comfort of your own home — the digital world is at your fingertips, sparking conversation and incentivizing ...
This year, many shoppers skipped the hustle and bustle of Black Friday for the convenience and comfort of Cyber Monday. ComScore reports that digital shopping growth is on track to outpace in-store growth this year — again. The $70 billion in sales through desktop and mobile represents 14-percent growth over 2014’s digital sales figures.
How many times have you been at a party, stuck talking to that one person who won’t shut up? The narcissistic, self-centered bore who flips every conversation back to their favorite topic: themselves. My guess would be too many. I know those are the people I want to stay as far away from as possible.
A decade after social networks burst onto the marketing scene, new research from Altimeter Group has confirmed a shift that experts have predicted for years: Marketers are no longer too worried about scaling their social media programs. Instead, their number one priority today is integrating that social content into their existing digital marketing programs: websites, mobile ...
If you run the typical website, more than half of the people who visit leave in fewer than 15 seconds. If that’s not a red flag to you, it should be. As digital marketers push the boundaries of delivering a truly excellent customer experience, brand websites are re-emerging as one of their most important marketing channels.
User-generated content is soaring in popularity among both marketers and consumers. But in this golden age of the Selfie Stick, finding and using fan-made content is a lot more complicated than it looks. Get it wrong, and the consequences can range from annoying your Twitter followers to getting sued by them.
Branded communities are emerging as one of the most effective tactics in social marketing, so it’s no surprise that marketers are beginning to invest more resources into building them on their websites and mobile apps. But growing a truly engaged audience around your own content takes more than just a snap of the fingers or a wave of a magic wand.