Jordan Teicher

  • How Facebook Could Force Brands to Pivot to Video

    In a recent New York Times Magazine story, Jacob Silverman writes, “Pivoting has become the new failure, a concept to describe a haphazard, practically madcap form of iterative development.” Those who work in digital media know this madcap iteration all too well. In 2017 alone, MTV News, Vocativ, Sports Illustrated, the Huffington Post, Fox Sports, Vice, and Mic have all pivot ...

    Jordan Teicher/ The Content Strategistin Social How To's- 18 readers -
  • Attention Editors: We Need to Fix the Pitching Process

    Every few months, I pitch a story to an editor I’ve known since last year. This editor seems like a good guy. He’s pleasant, thoughtful with feedback, understanding if I ask for an extension. We even trade some personal banter once in a while. But whenever I send over the pitch, he never gets back to my first email. I always have to follow up a week later, sometimes two.

    Jordan Teicher/ The Content Strategist- 12 readers -
  • The Best Content Marketing of July: The Marketing Machine Never Stops

    July is usually the slow month. After marketers drag themselves back from Cannes with overly tan faces and suitcases full of wrinkled linens, they need a breather. People go on vacation after their vacation. Joe Lazauskas, our editor-in-chief, started wearing boat shoes. Q3 can start off slowly as people work themselves back into game shape. But the marketing machine never stops.

    Jordan Teicher/ The Content Strategist- 18 readers -
  • Why It’s Time to Rebuild Traditional Marketing Teams

    I’m not usually one for quotations, but there’s a saying attributed to Albert Einstein that I’ve always appreciated: The definition of insanity is doing the same thing over and over again, and expecting different results. Since marketers always care about getting better results, it’s about time they listened to Einstein’s advice.

    Jordan Teicher/ The Content Strategistin EMail- 31 readers -
  • The Content Marketer’s Guide to Lead Generation

    This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here. According to Forbes, 93 percent of B2B marketers claim content marketing drives more leads than traditional marketing.

    Jordan Teicher/ The Content Strategistin Content- 19 readers -
  • The Best Content Marketing of May: Brands, Take Note

    The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines. Why? Because they look great, and the content is (usually) good. Yet that creative ambition comes with a lot of risk.

    Jordan Teicher/ The Content Strategistin Content- 19 readers -
  • Video Measurement Is Broken. Here’s How to Fix It

    In Arthur Conan Doyle’s novel The Sign of Four, Sherlock Holmes says one of his most iconic witticisms, “I never guess. It is a shocking habit—destructive to the logical faculty.” Luckily for Holmes, he never worked in marketing. The famous detective may have had brilliant deductive powers, but even he would’ve struggled to make sense of today’s digital video landscape.

    Jordan Teicher/ The Content Strategistin Social How To's- 31 readers -
  • The 3 Most Important Reasons Marketers Use Marketing Technology

    When I decided to stop freelancing as a writer full-time, most of my friends and family assumed it was because of the financial grind. They weren’t entirely wrong; waking up every day to hunt for paychecks wears you down. But the biggest factor behind the decision was fear of the unknown. I’d send out pitches and sit around frustrated as half of them went unanswered.

    Jordan Teicher/ The Content Strategist- 27 readers -
  • Webinar: How Content Marketing Generates Leads

    Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. But since then, things have changed. Miller, who worked as the senior manager of social media strategy for Marketo until 2013, now serves as global content marketing leader at LinkedIn, where he ...

    Jordan Teicher/ The Content Strategistin Content How To's- 28 readers -
  • How to Build a Better Lead Form

    Say you’re walking on the sidewalk, minding your own business on the way back from lunch, when you lock eyes with a street canvasser. The canvasser, dressed in some ill-fitting mesh vest and a visor, gets ready to sell you on a good cause. You want to support the cause, but you also hate the intrusion of the hard sell and don’t want to give away your personal information.

    Jordan Teicher/ The Content Strategistin How To's- 24 readers -
  • Why We Stopped Using the Word ‘Authentic’

    Every night, when I come home from work, I walk by a little billboard in the Hoboken PATH station that makes me gnash my teeth. It’s an ad for a yoga studio. I’ve seen two variations, one for men and one for women. The billboard meant for women contains 15 words of copy: “I am a sister. I am a runner. I am authentic. I do hot yoga.

    Jordan Teicher/ The Content Strategist- 47 readers -
  • The Content Marketer’s Guide to Lead Generation

    According to Forbes, 93 percent of B2B marketers claim content marketing drives more leads than traditional marketing. Why? Because content gives marketers the opportunity to have a voice and help their potential customers solve pressing issues. However, simply publishing an insightful blog post isn’t enough to generate leads or revenue.

    Jordan Teicher/ The Content Strategistin Content- 25 readers -