Jordan Teicher

  • Video Measurement Is Broken. Here’s How to Fix It

    In Arthur Conan Doyle’s novel The Sign of Four, Sherlock Holmes says one of his most iconic witticisms, “I never guess. It is a shocking habit—destructive to the logical faculty.” Luckily for Holmes, he never worked in marketing. The famous detective may have had brilliant deductive powers, but even he would’ve struggled to make sense of today’s digital video landscape.

    Jordan Teicher/ The Content Strategistin Social How To's- 23 readers -
  • The 3 Most Important Reasons Marketers Use Marketing Technology

    When I decided to stop freelancing as a writer full-time, most of my friends and family assumed it was because of the financial grind. They weren’t entirely wrong; waking up every day to hunt for paychecks wears you down. But the biggest factor behind the decision was fear of the unknown. I’d send out pitches and sit around frustrated as half of them went unanswered.

    Jordan Teicher/ The Content Strategist- 22 readers -
  • Webinar: How Content Marketing Generates Leads

    Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. But since then, things have changed. Miller, who worked as the senior manager of social media strategy for Marketo until 2013, now serves as global content marketing leader at LinkedIn, where he ...

    Jordan Teicher/ The Content Strategistin Content How To's- 24 readers -
  • How to Build a Better Lead Form

    Say you’re walking on the sidewalk, minding your own business on the way back from lunch, when you lock eyes with a street canvasser. The canvasser, dressed in some ill-fitting mesh vest and a visor, gets ready to sell you on a good cause. You want to support the cause, but you also hate the intrusion of the hard sell and don’t want to give away your personal information.

    Jordan Teicher/ The Content Strategistin How To's- 22 readers -
  • Why We Stopped Using the Word ‘Authentic’

    Every night, when I come home from work, I walk by a little billboard in the Hoboken PATH station that makes me gnash my teeth. It’s an ad for a yoga studio. I’ve seen two variations, one for men and one for women. The billboard meant for women contains 15 words of copy: “I am a sister. I am a runner. I am authentic. I do hot yoga.

    Jordan Teicher/ The Content Strategist- 40 readers -
  • The Content Marketer’s Guide to Lead Generation

    According to Forbes, 93 percent of B2B marketers claim content marketing drives more leads than traditional marketing. Why? Because content gives marketers the opportunity to have a voice and help their potential customers solve pressing issues. However, simply publishing an insightful blog post isn’t enough to generate leads or revenue.

    Jordan Teicher/ The Content Strategistin Content- 21 readers -
  • Webinar: State of Content Marketing 2017

    Last January, a potentially wise man predicted that the smartest brands would publish fewer stories in 2016, putting more of an emphasis on larger editorial projects rather than churning out 600-word blog posts. Did that come true? Sort of. Beckon, a marketing data firm, found that 5 percent of all branded content gets 90 percent of attention. (That’s a stat you’re going to hear a lot in 2017.

    Jordan Teicher/ The Content Strategistin Content- 20 readers -
  • The Best Content Marketing of 2016

    This year’s top content marketing covered topics like dating, science, politics, mascara, Ryan Reynolds, trap music, and anthropomorphic breakfast food. While some brands fell back on conventional marketing—the average TV commercial, the basic how-to article, the microsite that only 12 people visit—these companies cut through the noise by taking calculated risks.

    Jordan Teicher/ The Content Strategistin Content- 39 readers -
  • How The New York Times Took Native Advertising Global

    Today, plenty of brands and publishers have content studios. But when The New York Times launched T Brand Studio, its native ad shop, a few years ago, the content marketing space still had that new car smell. The Gray Lady took a big risk investing in a new model that blended editorial creativity with marketing. Thus far, that risk has paid off.

    Jordan Teicher/ The Content Strategist- 26 readers -
  • Webinar: How GE Keeps a Huge Audience Coming Back for More

    “I basically ignored press releases and focused one hundred percent on storytelling. My stories have real protagonists who are trying to solve real problems and reach real outcomes. ” That’s Tomas Kellner, editor-in-chief of GE Reports, explaining his content marketing approach in early 2015. While most companies were just warming up to the idea of storytelling, Kellner and GE ...

    Jordan Teicher/ The Content Strategistin How To's- 15 readers -
  • How Microsoft Could Turn LinkedIn Into a Legitimate Facebook Rival

    Every social network has a personality. Twitter is for the clever individual trying to turn current events into a punchline. Facebook is for the opinionated person who overshares details about private life. Instagram is for those who want to filter their lives through indulgence. But LinkedIn? That’s where users go to be boring. As the internet’s corporate rolodex, LinkedIn gets the job done.

    Jordan Teicher/ The Content Strategistin Social How To's- 35 readers -