Jordie Van Rijn

  • Has email marketing engagement arrived with open reach?

    How engaged are your customers with your brand? This seemingly simple question has puzzled email marketers for some time. Most marketers have customer engagement listed as one of their top priorities. Engagement might even be the core of their email marketing strategy. But at the same time there is never been a clear definition of what email engagement actually is.

    Jordie Van Rijn/ Emailmondayin EMail- 25 readers -
  • The Future of email marketing – 2017 edition

    Email is a mainstay in the marketing toolbox, but marketers need to continuously evolve their email tactics to cater to a changing audience. Join me in a leap forward into the future of email marketing in the 6th annual review of email marketing trends, changes, predictions, and constants. Compiling this overview has always been a good excuse to highlight what’s happening righ ...

    Jordie Van Rijn/ Emailmondayin EMail- 31 readers -
  • How to lift email marketing conversion step-by-step

    When a well-crafted email arrives in your inbox, it grabs your attention and without any effort you know if you want to act on it or not. It is like you are sucked in, and can’t resist taking the next step. These emails might look as if they are made in a minute. That’s how natural they seem. Yes, achieving a balanced, clear and persuasive message takes some extra work on the ...

    Jordie Van Rijn/ Emailmondayin EMail- 26 readers -
  • Effective tactics to increase webinar attendance

    Webinars and events can be an essential of your marketing-mix. They are used to build new contact lists, engage with leads, and cement relationships with existing customers. Yet a webinar might be something you only do a couple of times a year. Here are some tips on using marketing automation and email to ensure your event is packed.

    Jordie Van Rijn/ Emailmonday- 36 readers -
  • The future of email marketing 2016 edition

    What does the future of email marketing hold? These are the changes, trends, and constant factors the industry thinkers have laid out for us. Summarized for your reading pleasure. Let’s take gaze into the future of email marketing; always a good excuse to take note of what’s happening right now, and what’s coming up.

    Jordie Van Rijn/ Emailmondayin EMail- 28 readers -
  • Email subject line pattern archive

    Writing subject lines is terrible! What will spark engagement with your readers? What will resonate with them and make them want to act on your message? Everybody can do with some extra inspiration. In this archive different types of interesting email subject lines patterns and the commonality that binds them.

    Jordie Van Rijn/ Emailmondayin EMail- 24 readers -
  • You Are Emailing A Brain

    Everything we see around us becomes a reality thanks to our brains. When you are sending out an email, the subscriber’s brain is where the action takes place. We normally don’t think about which part of the brain is activated by our emails. But luckily there is a science to it. Smart businesses are now looking into the field of psychology and Neuro Marketing.

    Jordie Van Rijn/ GetResponse Blogin EMail- 25 readers -
  • Giving Pie

    Everybody loves Pie and a good story we can learn from, so here is my Pie & Learn story. The other day I was working at my home office and was caught by surprise, the doorbell rang. It was my neighbour. The day before I brought her some Plums and she woke up 8 o’clock in the he morning to bake. There she was with a delicious piece of homemade Plum-Pie.

    Jordie Van Rijn/ Emailmondayin EMail- 26 readers -
  • Making Your Email Coupons Work Harder

    Coupons have been around since the late 19th century, ever since Coca Cola offered a free drink coupon back in 1887. More recently, email marketers are making good use of coupons too. But as with all things email, there is always room for improvement. If you’re one of those email marketers using coupons, what do you do when your emailed coupons go unused? Keep on reading for ...

    Jordie Van Rijn/ GetResponse Blogin EMail- 26 readers -
  • The Hidden Power of the Survey Email

    Marketers use a wide variety of approaches to reach prospects and customers via email. According to the 2015 National client email report by the DMA, newsletters, welcome messages, and customer surveys remain the top three ways for email marketers to achieve their campaign objectives. Let’s zoom in on the third most popular type of email: the customer survey.

    Jordie Van Rijn/ GetResponse Blogin EMail- 25 readers -
  • We have the Future of Email Marketing on tape – 5 inspiring videos

    What are the ways to push forward what email designers, marketing industry influencers, digital agency & startup folks can do to with the diversity that email marketing offers? Don’t forget 89% of marketers say that email is their primary channel for lead generation, a huge business driver. Here are the videos from the Future of email Marketing Conference, where a great li ...

    Jordie Van Rijn/ Emailmondayin EMail- 30 readers -
  • Using Lists in Your Email Marketing Program

    Most people respond well to lists, we make task lists, grocery lists, packing lists, guest lists, and more. They organize information for us. In fact, we like lists so much, we make our own ultimate list for life: the Bucket List. I wouldn’t be surprised to learn that list making is just part of human nature. Nor would I be surprised to find out you already made at least one list today.

    Jordie Van Rijn/ GetResponse Blogin EMail- 41 readers -
  • Picking The Right Re-Engagement Tactics

    If you think email attrition is unavoidable and re-engaging unnecessary, think again. Customers do lose interest in every aspect of life, and yes, that even includes your brand. But that interest can be re-kindled. When it comes to your brand, it’s in your own best interests to make the effort to do so and minimize the inactive segment.

    Jordie Van Rijn/ GetResponse Blogin EMail Content- 27 readers -
  • DMA National Client Email Report 2015

    DMA National Client Email Report 2015 Email marketing has always been one of the core digital marketing techniques in the marketing-mix. I was honered to author this year’s National Client Email Report for the DMA UK and Email Hub. The report is based on a survey of client-side Marketing Professionals on the use and results of the email channel.

    Jordie Van Rijn/ Emailmondayin EMail- 26 readers -
  • Customer Lifetime Value calculation of your email subscribers

    Are you using the right online marketing strategy? A customer lifetime value calculation of email subscribers in combination with ROI of your email campaigns can help make better investment decisions. For instance a question that comes up when talking about email list building is “What can I spend to get a new subscriber?”. The answer lies in knowing what an email subscriber is worth (to you).

    Jordie Van Rijn/ Emailmondayin EMail- 38 readers -
  • Your Email Navbar the GPS to Customer’s Online Destination

    Your email navbar does not have to be an exact replica of your site navbar. Think of the NAVigation as the GPS for your customers and prospects. It will guide them to their online destination. And, when carefully mapped out, the navbar will guide them to exactly where you want them to go. In my earlier articles on email navbars, I discussed how deep navbars dive into content (categories vs.

    Jordie Van Rijn/ GetResponse Blogin EMail- 29 readers -