joseph hall

  • 3Q exclusive: super-effective PLA hack to boost high-ROI impressions

    3Q exclusive: super-effective PLA hack to boost high-ROI impressions Posted: 04.12.2016 In PLAs, there are two main ways to drive up impressions: you can increase your bids or improve your feed. (I bet you can guess which option is more cost-effective.) In a recent project for a client’s PLA campaigns, we explored ways to improve the feed and found a solution that produced ...

    3Q Digitalin Google- 10 readers -
  • AdWords Won’t Accept Changes? Here’s a Fix

    Does the above image look familiar to you? You’re not alone. I (and many of my 3Q colleagues) have spent hours recently waiting for the new AdWords Editor to review and accept campaign changes. We’re not that patient — and we haven’t had much support from Google — so we went ahead and found a workaround that’s had 100% success. It goes like this: 1.

    3Q Digitalin Paid Search Google- 67 readers -
  • Three Use Cases that Show the Power of AdWords Segments

    As digital advertising continues to grow, we find ourselves with an ever-increasing number of ways that data can be sliced. Different slices or segments, as we find in AdWords, become powerful tools to understand what is truly influencing performance. For any marketer who is not currently utilizing these segments, I highly advise getting familiar with them.

    3Q Digitalin Paid Search Google- 3 readers -