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3Q exclusive: super-effective PLA hack to boost high-ROI impressions Posted: 04.12.2016 In PLAs, there are two main ways to drive up impressions: you can increase your bids or improve your feed. (I bet you can guess which option is more cost-effective.) In a recent project for a client’s PLA campaigns, we explored ways to improve the feed and found a solution that produced ...
Currently there are three main ways of managing your products in Google Merchant Center. The three options are: Google Spreadsheets, Automatic Upload (scheduled pull), and Direct uploads. All of these options are effective at powering a feed. Of these, the most common is direct uploads through FTP, Google Cloud Storage, or manual uploads.
Does the above image look familiar to you? You’re not alone. I (and many of my 3Q colleagues) have spent hours recently waiting for the new AdWords Editor to review and accept campaign changes. We’re not that patient — and we haven’t had much support from Google — so we went ahead and found a workaround that’s had 100% success. It goes like this: 1.
As digital advertising continues to grow, we find ourselves with an ever-increasing number of ways that data can be sliced. Different slices or segments, as we find in AdWords, become powerful tools to understand what is truly influencing performance. For any marketer who is not currently utilizing these segments, I highly advise getting familiar with them.