joseph kalinowski

  • Things to Consider Before Crowdsourcing Design

    I was trying to help a friend. His association needed a new logo. Now, creative directors, designers, and everybody else who works in the visual arts have a term that we usually dread hearing – design-by-committee. Sometimes this isn’t a bad thing. In this case, after a couple rounds – with plenty of input from the committee – I came up with a logo that seemed to encompass al ...

    Content Marketing Institute- 17 readers -
  • Bringing Ideas to Life: A Look Behind the Creative Curtain

    I was jotting down notes in one of the many journals I have around the office (or The Cave, as it is known around here). I happened to come across multiple pages of notes and sketches created around this time last year when we were formulating ideas for the Content Marketing World 2015 theme. After poring over the pages, I thought it would be neat to share with you the creativ ...

    Content Marketing Institute- 10 readers -
  • Is Design Mostly Dead? DIY Platforms vs. Hiring a Pro

    Just because I know how to use a hammer and nails doesn’t mean I can build myself a house. Sure, I may be able to craft a perfectly adequate birdhouse, but definitely not a house where my family would live. As a professional graphic designer, I bring out my hammer-and-nails quip when I get frustrated by the proliferation of images gaining steam with the recent tech trend of d ...

    Content Marketing Institute- 13 readers -