Joseph Parker

  • Is Native Advertising More Dependable Than Mass Media?

    Native advertising has taken center-stage in the world of digital marketing, and per usual, has fallen under extreme scrutiny. The challenge that most opponents level against the concept (and practice) of native advertising is that it is deceptive to the reader, who might perceive the article as genuine news and not something that’s sponsored.

    Joseph Parker/ Relevance- 8 readers -