joseph zappa

  • Street Fight Daily: Snap Launches Location-Sharing Feature, Walmart Goes After AWS

    Street Fight Daily: Snap Launches Location-Sharing Feature, Walmart Goes After AWS June 22, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Launches Location-Sharing Feature Snap Map (TechCrunch) Snapchat’s next big feature wants to get you to meet up with friends in re.

    Street Fightin Twitter- 13 readers -
  • Street Fight Daily: Email Finds Success with Millenials, Snap Stock Dips to IPO Price

    Street Fight Daily: Email Finds Success with Millenials, Snap Stock Dips to IPO Price June 16, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… New Research Shows Email is Solid Bet for Millenial Engagement (MediaPost) Yes Lifecycle Marketing surveyed more than 1,000 American con.

    Street Fightin EMail Facebook- 14 readers -
  • #SFSNYC: How Brands Without Brick-and-Mortar Stores Can Market Locally

    #SFSNYC: How Brands Without Brick-and-Mortar Stores Can Market Locally June 15, 2017 by Joseph Zappa Leave a Comment Filed Under: #SFSNYC As developments in location technology and data grab attention and funding, recent hyperlocal technology coverage has centered on the way brick-and-mortar stores can harness digital innovation to remain competitive against the likes of Amazon.

    Street Fightin How To's- 12 readers -
  • #SFSNYC: SMB DIY — Is Local Getting Closer to Solving the Self-Serve Conundrum?

    Even though an entire industry has popped up around the use of evolving marketing technology to secure leads for consumer-facing brick-and-mortar businesses, Street Fight research shows “fewer than a quarter of local small businesses [use] mobile marketing regularly.” While industry regulars say digital marketing is a must-have for SMBs, many local companies continue to try t ...

    Street Fightin Mobile- 13 readers -
  • #SFSNYC: Inside Amazon’s Voice-Search Strategy

    Voice search is one of the hottest topics in hyperlocal media. While tech giants including Google, Samsung, and Microsoft are looking for a piece of the voice-search pie, Amazon has emerged as the market frontrunner, racking up big sales with its Echo speakers powered by its personal assistant technology, Alexa.

    Street Fight- 13 readers -
  • #SFSNYC: How Apps Can Take Advantage of Connections Between Travel and Local

    Companies operating in the travel sector from Uber to Airbnb have been getting more and more involved in local, adding in-app connections to local businesses and events that their users can check out while traveling. At Street Fight Summit in Brooklyn Tuesday, Jeena James, global head of travel and local for Google Play, addressed the intersection of travel and local, explai ...

    Street Fightin Google How To's- 14 readers -
  • #SFSNYC: YP Focuses on Audience to Keep Growing and Deliver Value to Clients

    #SFSNYC: YP Focuses on Audience to Keep Growing and Deliver Value to Clients June 13, 2017 by Joseph Zappa Leave a Comment Filed Under: #SFSNYC Go to YP’s homepage, and you’ll see hyperlocal digital advertising at its most elemental. Sixty million users turn to YP each month to punch their location and required service into a search bar and find relevant businesses near them.

    Street Fight- 18 readers -
  • #SFSNYC: What Makes for a Successful Acquisition Amid Local Consolidation?

    In the six years since Street Fight was founded to cover hyperlocal media and tech, companies in the local sector have popped up at a breakneck pace and are now being snatched up just as fast by their competitors. In the past couple weeks alone, two major acquisitions in local stole headlines, as Snap scooped up Placed and OwnLocal acquired its older competitor, Wanderful Media.

    Street Fightin Google- 14 readers -