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I talk through some colourful terms which come up in software development or other areas ...
I want to be up-front about something: I’m a CMO who hates marketing. Sure, I’m exaggerating. But only to a point: as the marketing lead of a company that sells primarily to developers and other technical practitioners, I’ve learned to be really and truly skeptical of some of the “conventional wisdom” about B2B marketing. Some of that wisdom still holds in my situation.