josh aberant

  • How to market to developers without causing dis-content

    Look at the website of any business selling enterprise services or technology, and I’m certain you’ll find libraries of e-books, white papers and other content for download. Fill out a form that asks for your name and email address to get access to all the PDFs and infographics you’d like. Ideally, you’ve found information that helps you get new insight into a strategic chal ...

    Marketing Landin Content- 17 readers -
  • You can’t spell “developer marketing” without A-P-I

    I want to be up-front about something: I’m a CMO who hates marketing. Sure, I’m exaggerating. But only to a point: as the marketing lead of a company that sells primarily to developers and other technical practitioners, I’ve learned to be really and truly skeptical of some of the “conventional wisdom” about B2B marketing. Some of that wisdom still holds in my situation.

    Marketing Land- 8 readers -