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Live-stream video combines some of the most tried-and-true methods of engaging with your audience with innovative opportunities to engage a step further. But there’s more to building engagement than what happens during the broadcasting. There’s a lot you can do before, during, and after you go live to squeeze as much value as you can out of every live video.
Right off the bat, Instagram makes itself more difficult than other social media networks. Instead of posting anything you please, you’re forced to use a picture or video with every post – and that picture or video is the main focus of your post. That means you’re constantly creating new visual content – if you’re not, others who are creating new eye-catching Instagram conten ...