Josh Dreller

  • The State Of Cross-Channel Paid Search, Part 2: SEM & TV

    In the first part of this series, which focused on SEM and Social, I made the case that search marketers should be leading the charge in pushing their (or their client’s) organization towards a cross-channel marketing approach. After all, search is the ultimate net for all of the other channels, right? What channel interacts more with the rest of the marketing plan than SEM? ...

    Josh Dreller/ Search Engine Landin Paid Search SEO- 23 readers -
  • Re-Examining The Top 10 Paid Search Best Practices, Part 2

    In Part 1 of this series, I cited a really great article here on Search Engine Land on why search marketers should reconsider using broad match that challenges a common best practice in paid search. That article got me thinking about other best practices and if we should reconsider some of other tried and true tactics which most of consider as important to our approaches.

    Josh Dreller/ Search Engine Landin Paid Search SEO- 33 readers -
  • Re-Examining The Top 10 Paid Search Best Practices, Part 1

    Best practices — by definition — are a set of highly recommended tips and tricks born of repeated and ongoing expertise in a specific subject matter. As professionals, we rely on these tried and tested procedures every day because we assume them to be correct and effective. But are these best practices always the right course of action? If anything, they might just be, as ma ...

    Josh Dreller/ Search Engine Land- 47 readers -
  • Are You Ready For Mobile Paid Search v2.0?

    We’re at a turning point in mobile paid search. The fact is, most paid search practitioners were trained in a desktop-first world, but many are now spending nearly half (or more) of their budgets on mobile search. As it often does, consumer behavior has outpaced marketer reaction, so we’re left with a situation in which yesterday’s thinking is largely being applied to today’s challenges.

    Josh Dreller/ Search Engine Landin Paid Search SEO- 39 readers -
  • Beyond Tag Management: The Future Of Advertising Data

    Throughout this series on Tag Management Systems (TMS), you’ve read about tags, how to manage them, how to evaluate TMS vendors, and other tag related issues. Tag management is certainly an important part of online marketing to date, but marketers are beginning to realize that better tag management only takes advertisers and the digital marketing ecosystem so far.

    Josh Dreller/ Marketing Land- 28 readers -
  • 8 Questions To Ask Before Choosing A Tag Management System

    There are thousands of digital marketing services fueling the fast-paced, multi-channel digital economy. Their tags populate billions of web pages, resulting in trillions of one-off data connections, all of which require managing and maintenance. Mind-boggling, right? A typical enterprise website, for example, may have anywhere from 50 to 150 third-party tags on the site at ...

    Josh Dreller/ Marketing Land- 22 readers -