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By now, most companies who do any business in the EU are aware of the General Data Protection Regulation (GDPR), which was approved by the EU Parliament on April 14, 2016, and goes into effect on May 25, 2018. The GDPR replaces the Data Protection Directive 95/46/EC. Organizations found in non-compliance will face heavy fines: €20 million or 4 percent of global revenue per infraction.
Industry forecasts for marketing technology in 2017 will come fast and furious with the year’s end. But as we look ahead, a persistent issue confronts digital marketers of every stripe: data ownership. Why is this topic at the top of the agenda for 2017? Owning your marketing data seems simple at first blush.
With the holidays rapidly approaching, marketers are busy finalizing plans to engage buyers and capture share of market. But what happens when the best-laid plans go awry as the team attempts to optimize the customer journey without the ability to identify unique buyers across digital devices? We talk glibly about stitching data across channels and devices to reveal the cust ...
Just when marketing thought it had sorted out the latest in data management tools, a high-profile industry analyst firm officially recognized another category of solution: the customer data platform (CDP). In July, Gartner Research analysts introduced the CDP into its “Hype Cycle for Digital Marketing and Advertising, 2016.
The Internet of Things (IoT) is set to unleash a tidal wave of data, with 22 billion connected devices by 2018, supporting the development of more than 200,000 new IoT apps and services. These are staggering numbers, but just a fraction of what’s to come. And it begs the question: Are brands ready for what some have dubbed the Third Wave of the Internet? Let’s start with a s ...
Scott Brinker’s 2016 Marketing Technology Landscape Supergraphic documents what many enterprise marketing teams deal with daily: The number of marketing technology vendors has doubled yet again since last year. Innovation comes from extraordinary creativity in our industry. It also has its negative side: the fragmentation caused by rapid proliferation of martech tools and th ...
When Coca-Cola set out to up its data management game and learn more about its customers, the company looked to “cut through the digital noise and clutter” to see people as individuals. One strategy was paramount: Bring digital analytics in-house to ensure cross-channel integration and insight — a foundation for improving the customer experience.
Forecasting the top tech trends has become a New Year’s rite of passage, but there’s no mystery about what will be one of the most compelling changes to hit marketers in 2016. This will be the year that enterprises undertake significant initiatives to secure data and ensure user privacy, particularly as the European Union looks to impose draconian penalties for companies fai ...