josh manion

  • What the GDPR means for your business

    By now, most companies who do any business in the EU are aware of the General Data Protection Regulation (GDPR), which was approved by the EU Parliament on April 14, 2016, and goes into effect on May 25, 2018. The GDPR replaces the Data Protection Directive 95/46/EC. Organizations found in non-compliance will face heavy fines: €20 million or 4 percent of global revenue per infraction.

    Marketing Land- 32 readers -
  • The power of data ownership: Getting it right in 2017

    Industry forecasts for marketing technology in 2017 will come fast and furious with the year’s end. But as we look ahead, a persistent issue confronts digital marketers of every stripe: data ownership. Why is this topic at the top of the agenda for 2017? Owning your marketing data seems simple at first blush.

    Marketing Land- 13 readers -
  • Does your marketing suffer from memory loss when customers switch devices?

    With the holidays rapidly approaching, marketers are busy finalizing plans to engage buyers and capture share of market. But what happens when the best-laid plans go awry as the team attempts to optimize the customer journey without the ability to identify unique buyers across digital devices? We talk glibly about stitching data across channels and devices to reveal the cust ...

    Marketing Land- 10 readers -
  • Marketers must learn hard lessons of mobile to succeed with IoT

    The Internet of Things (IoT) is set to unleash a tidal wave of data, with 22 billion connected devices by 2018, supporting the development of more than 200,000 new IoT apps and services. These are staggering numbers, but just a fraction of what’s to come. And it begs the question: Are brands ready for what some have dubbed the Third Wave of the Internet? Let’s start with a s ...

    Marketing Land- 13 readers -
  • Convergence and the power of data in modern marketing

    Scott Brinker’s 2016 Marketing Technology Landscape Supergraphic documents what many enterprise marketing teams deal with daily: The number of marketing technology vendors has doubled yet again since last year. Innovation comes from extraordinary creativity in our industry. It also has its negative side: the fragmentation caused by rapid proliferation of martech tools and th ...

    Marketing Land- 9 readers -
  • Is it time to “cut the cord” on traditional web analytics? 4 questions to ask

    When Coca-Cola set out to up its data management game and learn more about its customers, the company looked to “cut through the digital noise and clutter” to see people as individuals. One strategy was paramount: Bring digital analytics in-house to ensure cross-channel integration and insight — a foundation for improving the customer experience.

    Marketing Land- 11 readers -
  • Data Security And Privacy: Marketing’s Top Conundrum In 2016

    Forecasting the top tech trends has become a New Year’s rite of passage, but there’s no mystery about what will be one of the most compelling changes to hit marketers in 2016. This will be the year that enterprises undertake significant initiatives to secure data and ensure user privacy, particularly as the European Union looks to impose draconian penalties for companies fai ...

    Marketing Land- 22 readers -
  • Don’t Let Amazon Eat Your Lunch This Holiday Season

    The battle of the titans is on again this holiday season, as commentators line up to report on Black Friday plans by Amazon, Walmart and the other big retailers, putting a spotlight on the relationship of online and in-store spending. Who’s winning that battle? And where does the truth lie for retailers like Walmart that are seeking to compete in both arenas? Walmart is the ...

    Marketing Land- 14 readers -
  • Retailers: Give Yourself The Gift Of Mobile Optimization This Holiday Season

    As Halloween looms, marketers have their eyes trained on this year’s holiday season — but slower retail sales in September may portend less robust spending. How can retailers improve their share of holiday sales? One way is mobile. I’d like to think this is the year mobile comes of age, graduating from a “nice to have” piece of the holiday retail strategy to something that ...

    Marketing Land- 13 readers -
  • Walmart Positioned To Drive Omni-Channel Marketing In Global Retailing

    Shareholders who made the pilgrimage to Walmart’s annual meeting in Fayetteville, Arkansas, came away with one big message from CEO Doug McMillon. Speaking to 14,000 attendees, the leader of the world’s largest retailer threw down the gauntlet when it comes to omni-channel marketing, forever creating a baseline for the retail industry.

    Marketing Landin Retargeting- 19 readers -
  • Big Data Gets Bigger With The Apple Watch And The Internet Of Things

    Apple’s debut of the Apple Watch stirred not just enthusiasm, but a bone fide firestorm, with pre-orders reaching nearly a million in just a matter of hours. With rows of Apple Watches now on display in retail stores, what Apple calls its “most personal device ever” is both a potent fashion statement and a new platform for mobile applications.

    Marketing Land- 32 readers -
  • The customer journey & relevant experiences are the new business imperatives

    Understanding the customer journey and delivering relevant experiences has never been this critical. Recent research by eBay and Deloitte revealed that a third of UK and German consumers used multiple channels when making recent purchases, with this rising to two in three for orders over £100. This presents today’s marketers with a unique challenge.

    Econsultancyin Social- 21 readers -