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I read an interesting statement this week, one that resonated and made sense in all the right ways. “I think of link building the same way I would my retirement account.” The quote is from Nathan Gotch and it relates to whether or not PBN’s are worth using still. The central premise is that you cannot build a PBN without there being at least some risk involved, just as you ca ...
Wherever you land on the private blog network (PBN) argument, it always pays to have a plan in place for when you encounter a competitor’s network. For many, the adherence to Google’s policies on search ranking manipulation resembles that of a religious zealot. For others, a PBN is simply a component part of getting ahead of the game.