joshua ballard

  • Three ways an SEO is like a financial planner and how this affects agency proposals

    I read an interesting statement this week, one that resonated and made sense in all the right ways. “I think of link building the same way I would my retirement account.” The quote is from Nathan Gotch and it relates to whether or not PBN’s are worth using still. The central premise is that you cannot build a PBN without there being at least some risk involved, just as you ca ...

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