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  • Aw, Snap: Everything You Need to Know about Snapchat for Business #SMMW17

    “Social media evolution is inevitable. All you can do is evolve along with it.” - @carlosgil83 Click To Tweet Snapchat is a platform seemingly designed to confuse people of a certain age. Let’s say those of us who were high school age or older when Bill Clinton was president. If you’re in that demographic, you probably didn’t immediately “get” Snapchat’s minimalist UI and se ...

    TopRank®- 12 readers -
  • Creating Breakthrough Content: There Ain’t No Magic Feather #SMMW17

    If you want to write amazing content like Ann Handley, don’t be a Dumbo. Dumbo was convinced he could only fly while holding a “magic feather.” When he lost the feather mid-flight, he plummeted toward the ground. It wasn’t until he believed he could fly without the feather that he was able to take off again.

    TopRank®in Content- 16 readers -
  • Superheroes of Social Media: Your Must-See Guide to #SMMW17

    In a past life, I was a minor internet celebrity. One big perk to that dubious career was being a vendor at San Diego Comic Con for seven straight years. Our little indie booth saw visits from superheroes and celebrities alike. Doctor Who, Buffy the Vampire Slayer, DC & Marvel Comics: It’s truly a nerdy paradise.

    TopRank®in Social- 14 readers -
  • 7 Interactive Content Tools to Delight Your Audience

    web survey Your audience is reading your content on a device that is capable of wonders. Whether they’re using a smartphone, tablet, or laptop, it can do much more than display text. What’s more, they’re connected to the internet, with limitless potential for communication and conversation. In this context, interactive content makes a whole lot of sense.

    TopRank®in Content- 12 readers -
  • Three Crucial Truths for Engaging Your Audience on Mobile

    My eight-year-old son recently asked me why the icons for “phone” look so weird. None of these images look like a phone to him: Smartphones have already killed payphones and landlines. Now they’re poised to do the same to desktops and laptops. Google is already reporting more mobile searches than desktop searches.

    TopRank®- 10 readers -
  • How to Get Started with Instagram Ads

    Imagine trying to sell Instagram to a venture capitalist back in 2010. “You see, the biggest problem with Facebook and MySpace is that there are too many words. Our social network will be almost entirely pictures. I know, I know, but get this: People will be able to make their pictures look like crappy Polaroids from the 70s and 80s! AND we’ll do it all on mobile, so people ca ...

    TopRank®in Social- 12 readers -
  • In a Content Marketing Slump? Spice up Your Program with These Tips

    How can you turn out haute cuisine content on a fast food production schedule? Your content team—especially if it’s a team of one—can be on the hook for creating a vast quantity of content. Between sales enablement, eBooks, white papers, and blog posts, it can be overwhelming. The temptation to churn out uncreative but passable content is hard to resist, especially if you’re ...

    TopRank®in Content- 14 readers -
  • New Benchmarks from Marketo: How Does Your Organization Measure Up?

    If digital marketing were a competitive sport, it would be freestyle swimming. We’re all in our respective lanes, each with different audiences to reach. We all have our own unique set of strategies, and our own budget limitations to work with. We’re all trying to get to our finish line as fast as we can.

    TopRank®in How To's- 16 readers -
  • The New Face of LinkedIn: What You Need to Know about the Redesign

    Even the most starched-shirt professional can use a new look every now and then. Skinny and wide neckties go in and out of fashion. Hemlines trend up and down. You can be fashionable and professional at the same time. All of which to say, LinkedIn has started to roll out a substantial redesign. Not everyone has it yet, but it’s coming soon for everyone, and it’s definitely a ...

    TopRank®in Social How To's- 23 readers -
  • How to Create Best Answer Content: 6 Inspiring Examples

    I don’t believe in content shock. The idea that there’s so much content out there, people are tired of content altogether? That no one’s giving new content a chance? That it’s too hard to get new content seen? Not buying it. I think what’s happening is simply this: People don’t want “content.” They want answers to questions. They want a few minutes of entertainment.

    TopRank®in SEO EMail Content How To's- 29 readers -
  • What You Need to Know to Get Started with Account-Based Marketing

    Account-based marketing (ABM) is a white-hot buzzword for B2B marketers right now. You see it everywhere: guides, eBooks, infographics, blog posts by handsome bald content marketers–the works. Yet as much as everyone is talking about ABM, there’s still plenty of confusion about what it is and how best to do it.

    TopRank®in Social How To's- 24 readers -
  • Facebook Advertising: How to Get More for Your Budget

    Gather around, children, and let me tell you a story of Facebook advertising in the long-forgotten year of 2012. In that gilded age, whenever your page posted an update, up to 20% of your followers would see it in their feeds organically. It was a simpler time. A gentler time. And a time when Facebook took in a lot less revenue from advertisers.

    TopRank®in Social Facebook How To's- 11 readers -
  • A Day in the Life: Time Management for Content Creators

    Don’t you hate the days where you’re busy all day with nothing to show for it? Maybe you started three projects and hit roadblocks on all of them. Maybe you kept getting interrupted every time you got up to speed. However it happens, it’s a lousy feeling. There’s panic as the clock seems to pick up speed.

    TopRank®in Content- 13 readers -
  • Content Marketing: 4 Ways to Make Sure Your Mobile Content Connects

    How often do you use your smartphone as a phone? Personally, I think of it as more for avoiding human interaction than facilitating it: These days my desktop and home laptop are gathering dust; I can do it all on my phone. The only reason we still call them “phones” is “personal computation device” sounds too nerdy.

    TopRank®in Content- 21 readers -
  • 6 Ways to Celebrate the Holiday Season in Your Social Media Marketing

    “On every world, wherever people are, in the deepest part of the winter, at the exact midpoint, everybody stops, and turns, and hugs, as if to say ’Well done. Well done, everyone! We’re halfway out of the dark.’” -Doctor Who Last night, I drove home from work in the dark. I hadn’t stayed late putting the finishing touches on another devastatingly brilliant blog post.

    TopRank®in Social- 18 readers -