joshua nite

  • 5 Questions to Answer BEFORE You Develop a Social Media Strategy

    Last weekend I decided to build something. So I went to Home Depot and asked a nice man in an orange apron to tell me what supplies I needed. “Okay, what are you building?” he asked. “Oh, you know, something…maybe out of wood? Perhaps a birdhouse, or some furniture, or a planter,” I replied. “Don’t worry; I have lots of tools and I’ve seen other people build things, so I’m ready to go.

    TopRank®in Social- 18 readers -
  • 4 Spooky Marketing Lessons from Classic Halloween Monsters

    Halloween is objectively the best holiday of the fall-winter season. You don’t have to go broke buying people gifts. You don’t have to cook an enormous meal (then pass out after gorging on turkey). The only obligations for Halloween are to play dress up and eat candy! Not to mention I’m somewhat partial to the holiday’s aesthetic.

    TopRank®in Content- 18 readers -
  • B2B Content Marketing Benchmarks: How We All Can Do Better

    B2B content marketing is having a moment—a moment that’s rapidly becoming a movement. We’re finally breaking free of the idea that “professional” means “boring.” Transparency and authenticity are becoming more than just buzzwords. Unique, emotionally compelling content used to be the outlier; soon it will be the norm. It’s thrilling to see B2B content marketers find a new groove.

    TopRank®in Content How To's- 15 readers -
  • How to Choose Dynamic Images for Your Blog Posts

    I’m a content writer, not a graphic designer. My job is to make the words dance, to convey useful information in an entertaining way. As such, for a long time visuals were just an afterthought for me. Yeah, a blog needs a header image. So after I’m done writing I’ll slap something on there, check that box, and send it off to the client.

    TopRank®in Mobile Content How To's- 12 readers -
  • LinkedIn Native Video: What Works, What Doesn’t, What Marketers Need to Know

    Video content is eating the internet. It started with video-specific platforms like YouTube and Vimeo. Then Twitter and Facebook added support for live and pre-recorded video. Now these insatiable moving pictures are becoming serious business: LinkedIn now supports native video. What would compel a buttoned-down, professional networking site like LinkedIn to embrace video? Si ...

    TopRank®- 18 readers -
  • How to Find the Stories in Your Data for Compelling Reporting

    Our hyper-connected digital world is defined by an overabundance of data. Everything’s measurable, trackable, and quantifiable. Want to know how many people died on screen in your favorite movie? Or how much ice cream the average American eats per year? The data’s at your fingertips. The ready availability of data is great for marketers.

    TopRank®in Google How To's- 11 readers -
  • Make Your Audience a Community: Put Culture at the Core of Your Content Marketing Strategy

    Jean Giraudoux once said, “The secret to success is sincerity. Once you can fake that, you’ve got it made.” It’s a funny indictment of how to take exactly the wrong approach to authenticity. But too often, brands and marketers miss the sarcasm. We target an audience, then carefully cultivate an image to appeal to them. We create the appearance of a culture that matches theirs.

    TopRank®in Content- 22 readers -
  • Tips for MakingVideo Content that Earns Attention from Andrew Davis #CMWorld

    The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the way to do it! Why haven’t we been doing it th ...

    TopRank®in Content- 18 readers -
  • Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations

    Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you’re going or what you plan to do when you get there. But anyone happily anticipating the screening, boarding, and flying part—well, I’ll have whatever vitamin supplement they’re on. If you’re headed to Content Marketing World, odds are there’s a flight in your immediate future.

    TopRank®in Content- 15 readers -
  • Why HTTPS Matters for Content Marketers: Website Security, SEO, and Customer Trust

    Full disclosure: As a content marketer, I’m still trying to round out my technological knowledge. The complex inner workings of the internet might as well be some combination of elves, gnomes, and unicorns. As long as it delivers my content (and a steady stream of memes and status updates), it doesn’t matter how the internet works, right? But it’s time for all content markete ...

    TopRank®in SEO Content Google- 13 readers -
  • 20 Jokes Only a B2B Marketer Will Get

    Lately, there’s been a big push for adding humor and personality into B2B marketing. I’m all for it—not only does it play into my natural strengths, it means that B2B marketers can bring more creativity and fun into their day-to-day. It may be hard to cast off the idea that we on the B2B side have to be buttoned-down, professional, and above all, inoffensively bland.

    TopRank®- 23 readers -
  • Does Snark = Sales? What Consumers REALLY Want from Brands on Social Media

    Social media marketers, do you feel a brief pang of envy when a brand gets sassy on Twitter or Facebook? Do you wish you had the brand identity and/or corporate backing to smack down a troll, a la Wendy’s? Me too. It’s only natural. Even in a profession as inherently creative as marketing, some of us can fly our freak flags higher than others.

    TopRank®in Social Facebook- 9 readers -
  • 11 Content Marketing Tips to Build Your B2B Business

    As the father of an 8-year-old boy, most of my disposable income is tied up in little plastic bricks. In my house, you’ll find thousands of them in bins, several elaborate sets on display, and a distressing number of the (razor-sharp) things underfoot. I’m not complaining, really. I have as much fun building with them as he does.

    TopRank®in Content- 19 readers -
  • Why Content Curation Is an Essential Part of Your Marketing Mix

    Imagine if an art museum contained every single painting created over a hundred-year period. It wouldn’t be much fun to visit, right? Hundreds of thousands of images, of wildly varying quality, without organization or context? It would be like a Google image search crossed with a garage sale. Content curation is what turns a warehouse full of art and artifacts into a museum.

    TopRank®in EMail Content- 22 readers -
  • 10 Easy Wins to Improve Your B2B Marketing Leads

    And now, a brief message from Captain Obvious and his sidekick, Sidekick Boy: The goal of marketing is to generate leads that convert to sales, thereby generating revenue. What a thunderously, crashingly obvious statement! Captain Obvious saves the day again. But seriously, it’s useful for marketers to occasionally contemplate this most fundamental truth about our profession.

    TopRank®- 20 readers -
  • Contagious Content Marketing: How to Give Your Content Viral Potential

    For some marketers, going viral is the holy grail of content marketing. It’s easy to see why. You put out content, people organically start sharing it, and it takes off until you’ve racked up millions of views. Millions of brand impressions without a penny in paid promotion. You can’t blame marketers for chasing that particular dragon.

    TopRank®in Content How To's- 14 readers -