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  • What You Need to Know to Get Started with Account-Based Marketing

    Account-based marketing (ABM) is a white-hot buzzword for B2B marketers right now. You see it everywhere: guides, eBooks, infographics, blog posts by handsome bald content marketers–the works. Yet as much as everyone is talking about ABM, there’s still plenty of confusion about what it is and how best to do it.

    TopRank®in Social How To's- 14 readers -
  • A Day in the Life: Time Management for Content Creators

    Don’t you hate the days where you’re busy all day with nothing to show for it? Maybe you started three projects and hit roadblocks on all of them. Maybe you kept getting interrupted every time you got up to speed. However it happens, it’s a lousy feeling. There’s panic as the clock seems to pick up speed.

    TopRank®in Content- 13 readers -
  • Content Marketing: 4 Ways to Make Sure Your Mobile Content Connects

    How often do you use your smartphone as a phone? Personally, I think of it as more for avoiding human interaction than facilitating it: These days my desktop and home laptop are gathering dust; I can do it all on my phone. The only reason we still call them “phones” is “personal computation device” sounds too nerdy.

    TopRank®in Content- 18 readers -
  • 6 Ways to Celebrate the Holiday Season in Your Social Media Marketing

    “On every world, wherever people are, in the deepest part of the winter, at the exact midpoint, everybody stops, and turns, and hugs, as if to say ’Well done. Well done, everyone! We’re halfway out of the dark.’” -Doctor Who Last night, I drove home from work in the dark. I hadn’t stayed late putting the finishing touches on another devastatingly brilliant blog post.

    TopRank®in Social- 16 readers -
  • 11 Brain-Training Exercises for Your Content Marketing Team

    Eventually, even the most creative content marketer feels drained. We start thinking of content in commodity terms: If I fill this many buckets full of words, I will have justified my paycheck for today. We churn out content that adds to the mountain of commodity content, instead of writing engaging copy that flies above it.

    TopRank®in Content- 10 readers -
  • 7 Steps to Documenting Your Content Marketing Strategy

    There is one thing that nearly 2/3rds of top-performing content marketers do, but only 13% of the least successful do. It’s a clear driver of content marketing excellence. Yet only 37% of all B2B content marketers are doing it. That one thing is to developing a documented content marketing strategy. It’s that simple.

    TopRank®in Content- 16 readers -
  • Content Marketing: 10 Daily Habits to Create More Powerful Content

    Marketing is a game of inches. We tweak a headline to get fifty more clicks. Add visual interest for ten more subscriptions. Change the button on the landing page to get five more conversions. All the little gains add up over time to generate real results. Writing more effective copy is a game of inches, too. You don’t write Twilight one week and Moby Dick the next.

    TopRank®in Content- 14 readers -
  • 20 Jokes Only a Marketer Could Love

    It’s well past time for marketers to get serious about comedy. The best way to connect with an audience is by authentically appealing to them on a human level. Adding humor to marketing is one of the most powerful ways to make that appeal. Telling a joke does more than provide a moment’s diversion. When people share in a joke, it creates a sense of belonging.

    TopRank®in Content- 12 readers -
  • [eBook] Influencer Marketing: It’s Time to Get Real

    If you’re interested in influencer marketing, let’s do a little thought exercise: Imagine being invited to a party full of influential people. The moment you walk through the door, you approach the first famous face you recognize and say, “Hey, I just met you and this is crazy, but can you help me move this weekend?” Imagine the stunned silence…the sideways glance…the “And you ...

    TopRank®in Content- 12 readers -
  • 5 Cool Ways to Make Marketing Magic with Interactive Content

    On the occasion of the new trailer for Fantastic Beasts and Where to Find Them, I was thinking about the fantastical wizarding world of Harry Potter. Who wouldn’t want to live in a world with magical items like pictures that move, newspapers that automatically update themselves, portraits that speak? Then it hit me: My smartphone can show moving pictures and auto-updated news ...

    TopRank®in Content- 10 readers -
  • What Social Media Marketers Need to Know About Facebook Live

    In the age of Netflix and DVRs, it’s weirdly ironic to watch the growing popularity of live video for social media marketing. Sure, most of it is recorded so you can access it later, but it has far more in common with the nightly news than with modern on-demand, personalized content. It turns out, there’s something about watching an event unfold live that’s hard to replicate.

    TopRank®in Social Facebook- 7 readers -
  • Avoid Content Ennui: 10 Creative Blog Types to Serve Your Audience

    When it comes to blog content, a lot of us are serving breakfast when we should be serving dinner. Let me explain. Odds are you have a go-to breakfast that you eat nearly every day. A bowl of cereal with a banana, some oatmeal with maple syrup, a haunch of beef seasoned with the tears of your enemies—generally there’s not much variety from day to day.

    TopRank®in Content Blogging- 18 readers -
  • The 4 Essential Questions Your Content Must Answer in Less than 15 Seconds

    A rodeo cowboy gets eight seconds to become a champion. What can content marketers do with nearly twice that time? HubSpot reports it takes less than 15 seconds for a reader to decide whether or not content is worth the effort. Think about that: In half of the Jeopardy theme, your reader’s mind is already made up. You’re probably familiar with that statistic–it’s a marketing classic.

    TopRank®in Content- 20 readers -
  • 11 Common (and Avoidable!) Content Marketing Mistakes, As Explained by Memes

    Question: How do you get better at content marketing? Answer: You learn from your mistakes. Follow-up Question: What’s even better than learning from your mistakes? Answer: Learning from other people’s mistakes. If you’re looking for bad content marketing, it’s a buyer’s market. Every brand is a publishing company now. Some are doing amazing work. Most are…not so much.

    TopRank®in Content- 23 readers -