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  • How to Find the Stories in Your Data for Compelling Reporting

    Our hyper-connected digital world is defined by an overabundance of data. Everything’s measurable, trackable, and quantifiable. Want to know how many people died on screen in your favorite movie? Or how much ice cream the average American eats per year? The data’s at your fingertips. The ready availability of data is great for marketers.

    TopRank®in Google How To's- 8 readers -
  • Make Your Audience a Community: Put Culture at the Core of Your Content Marketing Strategy

    Jean Giraudoux once said, “The secret to success is sincerity. Once you can fake that, you’ve got it made.” It’s a funny indictment of how to take exactly the wrong approach to authenticity. But too often, brands and marketers miss the sarcasm. We target an audience, then carefully cultivate an image to appeal to them. We create the appearance of a culture that matches theirs.

    TopRank®in Content- 22 readers -
  • Tips for MakingVideo Content that Earns Attention from Andrew Davis #CMWorld

    The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the way to do it! Why haven’t we been doing it th ...

    TopRank®in Content- 18 readers -
  • Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations

    Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you’re going or what you plan to do when you get there. But anyone happily anticipating the screening, boarding, and flying part—well, I’ll have whatever vitamin supplement they’re on. If you’re headed to Content Marketing World, odds are there’s a flight in your immediate future.

    TopRank®in Content- 14 readers -
  • Why HTTPS Matters for Content Marketers: Website Security, SEO, and Customer Trust

    Full disclosure: As a content marketer, I’m still trying to round out my technological knowledge. The complex inner workings of the internet might as well be some combination of elves, gnomes, and unicorns. As long as it delivers my content (and a steady stream of memes and status updates), it doesn’t matter how the internet works, right? But it’s time for all content markete ...

    TopRank®in SEO Content Google- 13 readers -
  • 20 Jokes Only a B2B Marketer Will Get

    Lately, there’s been a big push for adding humor and personality into B2B marketing. I’m all for it—not only does it play into my natural strengths, it means that B2B marketers can bring more creativity and fun into their day-to-day. It may be hard to cast off the idea that we on the B2B side have to be buttoned-down, professional, and above all, inoffensively bland.

    TopRank®- 23 readers -
  • Does Snark = Sales? What Consumers REALLY Want from Brands on Social Media

    Social media marketers, do you feel a brief pang of envy when a brand gets sassy on Twitter or Facebook? Do you wish you had the brand identity and/or corporate backing to smack down a troll, a la Wendy’s? Me too. It’s only natural. Even in a profession as inherently creative as marketing, some of us can fly our freak flags higher than others.

    TopRank®in Social Facebook- 9 readers -
  • 11 Content Marketing Tips to Build Your B2B Business

    As the father of an 8-year-old boy, most of my disposable income is tied up in little plastic bricks. In my house, you’ll find thousands of them in bins, several elaborate sets on display, and a distressing number of the (razor-sharp) things underfoot. I’m not complaining, really. I have as much fun building with them as he does.

    TopRank®in Content- 16 readers -
  • Why Content Curation Is an Essential Part of Your Marketing Mix

    Imagine if an art museum contained every single painting created over a hundred-year period. It wouldn’t be much fun to visit, right? Hundreds of thousands of images, of wildly varying quality, without organization or context? It would be like a Google image search crossed with a garage sale. Content curation is what turns a warehouse full of art and artifacts into a museum.

    TopRank®in EMail Content- 22 readers -
  • 10 Easy Wins to Improve Your B2B Marketing Leads

    And now, a brief message from Captain Obvious and his sidekick, Sidekick Boy: The goal of marketing is to generate leads that convert to sales, thereby generating revenue. What a thunderously, crashingly obvious statement! Captain Obvious saves the day again. But seriously, it’s useful for marketers to occasionally contemplate this most fundamental truth about our profession.

    TopRank®- 18 readers -
  • The Big Top: A New Model for SEO-Driven Content

    For over a decade now, the fundamental unit of content marketing has been the blog post. Your post may be a block of text, an infographic, or a listicle about memes, but the underlying structure is the same. A regular cadence of posts to the company blog is the foundation of most content marketing strategies.

    TopRank®in SEO Content- 15 readers -
  • 10 Infographics to Guide Your Content Marketing Strategy

    Your brain can identify and retain details of an image in 13 milliseconds. That’s less than a 20th of the time it takes to blink your eyes. So it’s no surprise that visual content is on the rise as attention spans shrink. If you could choose between a consumer spending 20 seconds with a wall of text or 20 seconds with an image, it makes sense to go with the latter.

    TopRank®in Content- 28 readers -
  • How to Inspire Your B2B Audience with Killer Content Marketing

    B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Yes, we’re marketing to business professionals on a buying committee that has to commit to million-dollar deals.

    TopRank®in Content How To's- 23 readers -
  • Social Media Marketing Report: Does Your Engagement Measure Up?

    If I had to sum up marketing’s relationship with social media in a single nerdy meme, it’d be this: Yes, much as Obi-Wan Kenobi was dismayed to find that Anakin had turned to the dark side, many marketers feel betrayed by social media. Each platform offered the potential to build an audience and deliver content straight to their feeds.

    TopRank®in Social Facebook Twitter- 25 readers -
  • New eBook: 30 Staple Ingredients to Stock Your Content Marketing Kitchen

    My mother was the chief cook in our household. It was a thankless job. Her customers were three kids with radically different ideas about what was edible and what was, like, totally grody. When we asked what was for dinner—one of her least favorite questions—she would frequently answer, “Well, we could make peanut butter sandwiches, if we had any bread. Or any peanut butter.

    TopRank®in EMail Content- 19 readers -
  • Feeling Stuck? 5 Tips to Restart your Content-Creating Brain

    Blank space: Great when it’s a song by Taylor Swift, not so great in content marketing. No, wait. I already used that analogy. Now I need a clever new intro to this post about overcoming writer’s block and resetting your content brain. I’m staring at a white screen, trying to put words together, intimidated by all that blank space. Hey, that’s like the Taylor Swift song… no, wait.

    TopRank®in Content- 16 readers -