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If you’re interested in influencer marketing, let’s do a little thought exercise: Imagine being invited to a party full of influential people. The moment you walk through the door, you approach the first famous face you recognize and say, “Hey, I just met you and this is crazy, but can you help me move this weekend?” Imagine the stunned silence…the sideways glance…the “And you ...
If you’re a B2B content marketer, you likely remember where you were when the Content Marketing Institute and MarketingProfs released last year’s B2B Content Marketing report. The same way different generations will always remember hearing about Elvis, Kurt Cobain, or Prince, that dark day is seared into our industry’s memory.
On the occasion of the new trailer for Fantastic Beasts and Where to Find Them, I was thinking about the fantastical wizarding world of Harry Potter. Who wouldn’t want to live in a world with magical items like pictures that move, newspapers that automatically update themselves, portraits that speak? Then it hit me: My smartphone can show moving pictures and auto-updated news ...
In the age of Netflix and DVRs, it’s weirdly ironic to watch the growing popularity of live video for social media marketing. Sure, most of it is recorded so you can access it later, but it has far more in common with the nightly news than with modern on-demand, personalized content. It turns out, there’s something about watching an event unfold live that’s hard to replicate.
When it comes to blog content, a lot of us are serving breakfast when we should be serving dinner. Let me explain. Odds are you have a go-to breakfast that you eat nearly every day. A bowl of cereal with a banana, some oatmeal with maple syrup, a haunch of beef seasoned with the tears of your enemies—generally there’s not much variety from day to day.
A rodeo cowboy gets eight seconds to become a champion. What can content marketers do with nearly twice that time? HubSpot reports it takes less than 15 seconds for a reader to decide whether or not content is worth the effort. Think about that: In half of the Jeopardy theme, your reader’s mind is already made up. You’re probably familiar with that statistic–it’s a marketing classic.
Question: How do you get better at content marketing? Answer: You learn from your mistakes. Follow-up Question: What’s even better than learning from your mistakes? Answer: Learning from other people’s mistakes. If you’re looking for bad content marketing, it’s a buyer’s market. Every brand is a publishing company now. Some are doing amazing work. Most are…not so much.
Fans of high culture rejoice. We have finally realized our potential as a species. We have reached the pinnacle of creative expression. That’s right. MacGyver is getting a reboot. For those of you born in the 90’s, MacGyver was a TV show starring Richard Dean Anderson and his amazing mullet: Image via Telestar Breathtaking, isn’t it? MacGyver was a secret agent who used t ...
As the old joke goes, there are two seasons in my home state of Minnesota: Winter and Road Construction. Right now, we are smack in the middle of the latter. I’m a guy who doesn’t like pony-sized potholes on my streets. So I try to make peace with the endless lane changes, reroutes, and slow-downs.
The smart and talented Tiffani Allen will return for next week’s roundup. While we wait, let’s dive into what’s been happening in the news this week. The Future of Social Video: A Brief Look into What’s Next [Infographic] Video. Is there anything it can’t do? First it kills the radio star, and now it’s taking over social media.
What does the color blue taste like? How does boredom taste, or the mental image of a square? Pastry chef Taria Camerino could tell you. She has synesthesia, a kind of wire-crossing of sensory input, and her memory works almost entirely through flavor. She’s a pastry chef by trade, making delicacies with flavors based on her unusual gift.
If you’re a 90’s kid, you likely have fond memories of Saved by the Bell and its star, precocious Ferris Bueller type Zack Morris. You could tell Zack was unique among the students at Bayside High. For one thing, he could stop time and address the camera directly. But more importantly, he had a cellular phone. Sure, it was the size (and probably weight) of a brick.
How much time out of your life do you sacrifice to your commute? It’s amazing how quickly it adds up. If you drive/bike/bus just 30 minutes each way, that’s five hours a week. Do that 50 weeks out of the year, and it’s 250 hours, more than six full work weeks. Yeesh. Now, I don’t mean to bum you out. Just pointing out an opportunity.
Marketers who are far smarter than I am have talked a lot about “content shock.” The idea is that content creators keep churning out more and more content, but readers have the same limited time and attention to consume it. It’s simple supply and demand: Supply increases, demand stays the same, and content gets devalued.
How can you help your brand knock out the competition and win customers’ attention? Sometimes great content and a solid content marketing strategy aren’t enough to achieve the results you hoped and planned for. Despite all your training and drilling on tactics, you enter the ring and end up hitting the mat face-first. It’s nice to think that people would be magnetically drawn to your content.
How many times a day do you pick up your smartphone? If you’re the average iPhone user, Apple says you slide to unlock around 80 times in a 24-hour period. Android users unlock their phones around 85 times a day—no word on what those extra five unlocks are. 80 times a day. If the average person sleeps around 7 hours a night, they get 17 hours of waking time per day.
Have you ever lost hours watching Antiques Roadshow marathons? Or do you lead a substantially more exciting life than I do? I can’t help it; there’s something so compelling about finding treasures in your attic. That ashtray is really a Civil War-era candy dish! That punch bowl is really a 12th-Century chamber pot (we sincerely hope you washed it first)! Even though the most ...
“We make decisions emotionally and then justify them logically.” That statement is one of those unattributed, unattributable quotes that pops up everywhere from neuroscience to content marketing. There’s probably a poster of it you can hang on your office door. Probably with a picture of an adorable kitten, or perhaps a whale jumping over a rainbow.
What’s a marketer to do? We heard that influencer marketing was the next big thing. We heard about companies getting amazing results with it. But it seems you can’t go anywhere online recently without seeing headlines like this: And this: Note the social shares on those two articles: 242,000 for the first one and nearly 50,000 for the second one.
I love infographics as a marketing tool, don’t you? They can convey a huge amount of information in a compact form. It’s an easy way to hit the highlights of your chosen topic without losing the reader to text fatigue. 90% of information transmitted to the brain is visual, so it makes sense that infographics are more effective than text alone.