- Our Blog
Trolls are the worst. They’re negative, attack the the integrity of your brand, and thrive on the chaos they create. We all know it’s harder to be a bully in person but the anonymity of the internet gives trolls the tools to threaten brands across all of the social networks. There are 310 million monthly active Twitter users publishing millions of tweets every day.
If you’re bored, then you’re boring, and this is not a good time to be boring. According to a study conducted by Microsoft, the average human attention span has fallen to eight seconds, a whole second shorter than the attention span of a goldfish. When you start thinking of social media as a personal tool, it makes a lot of sense that Twitter and Facebook want to help you fin ...
Most of us know by now that measuring our social marketing activity and drawing insights from that data is the key to driving success. But how often do we think about metrics in terms of real people? Every engagement is a human being saying something about a brand. If we visualize the numbers which turn up in our charts and leaderboards as people standing in a room together, a ...