joy hawkins

  • Study shows Google’s Possum update changed 64% of local SERPs

    In the local SEO community, Google’s recent Possum update was a very big deal. To those of us who regularly track the search results for local businesses, it was obvious there were massive changes on September 1. The SEO community as a whole has been relatively quiet about this huge update, and I believe this is because this update primarily impacted the Local/Maps search re ...

    Search Engine Landin SEO Google- 21 readers -
  • Is Google filtering your business in the local search results?

    It seems very apparent that Google has a filter for local that weeds through all the listings that should appear in the 3-pack on Google and in the Local Finder (when you click “More Places”), then filters some based on their spam score. Bill Slawski wrote about this in July and referenced the patent that was granted June 21, 2016, about it.

    Search Engine Landin SEO Google- 17 readers -
  • Why you cannot ignore practitioner listings on Google My Business (case study)

    Recently, a dermatologist in Hollywood, Florida, hired us for a consultation. He had three listings on Google My Business and wanted to know how to consolidate them. It turned out he actually had five, and the issues they were causing were a bit worse than he had realized. When we started, I made a full list of his duplicates, and this was what we were looking at: An unverif ...

    Search Engine Landin SEO Google- 10 readers -
  • Brief change suggests local SEO ranking factors are different for branded queries

    I had a unique experience a couple months ago that confirmed that Google weights local ranking factors differently for branded search terms than they do for non-branded ones. Before I explain what happened, I need to first clarify that there are currently two different kinds of local 3-packs (branded vs. non-branded), and my conclusion is that the ranking factors for these are not the same.

    Search Engine Landin SEO Google- 6 readers -
  • Got spam? Google My Business doesn’t care.

    Google recently posted a blog article raving about how it tackled webspam in 2015. The numbers were quite impressive. The webspam team handed out more than 4.3 million manual penalties last year, which must have been pretty labor-intensive. If only they applied the same efforts when it comes to Google My Business (GMB).

    Search Engine Landin SEO Google- 15 readers -
  • Top 9 reasons Google suspends local listings

    I see threads over at the Google My Business forum all the time from panicked business owners or SEOs who have logged into Google My Business to see a big red “Suspended” banner at the top of the page. The Google My Business guidelines have a very long list of things you shouldn’t do, but some offenses are much more serious than others.

    Search Engine Landin SEO Google- 25 readers -