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As 2017 kicks into full swing, many marketers are likely re-evaluating their priorities, and deciding where to invest their next chunk of budget. With digital advertising, social media, content marketing, and mobile ads all contributing to a customer’s buying behavior, re-balancing the digital approach for their companies is the best way to drastically improve results.
According to the market, conversion rates drops sharply as the loading speed of a website increases. Statistically, a recent report discovered that there is an 80% decrease in the conversion rate when the page loading time is increased from 1 second to 4 seconds. Page loading time is one of the most essential factors that determine the performance of your website.