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AI, IoT, video content, original content production – these are just a few of the forces that is reshaping the world of content marketing. As we move closer to 2018, marketers will need to make their moves and embrace the latest trends around these. Here is a guide to help you with this. The Increasing Relevance of Original Content It recently came to light that Apple ...
We’re living in times where every time your phone rings, there is a high chance that someone is looking to mislead you. You could fall into a fraudulent financial transaction and lose your valuable phone data. Or someone could be attempting to hack into your computer or smartphone. That’s the state of phone scams.
In late 2016, Google announced its plans to launch the mobile-first index. Once this comes into play (expected sometime in 2018), Google will rank websites based on their mobile versions instead of their desktop versions. This is just one of the several forces that have made mobile marketing the first priority for most digital marketers.
SEO is constantly evolving. The best marketers are the ones who continue to revamp their existing SEO strategies in order to drive the best results. Photo by Sonja Langford Google makes changes to its ranking algorithm almost every day, so it is critical for businesses to adapt to these constantly changing ranking factors.
Email marketing sounds as old as the Internet itself. It might even be so. More importantly, it continues to make online businesses successful like no other digital marketing method. Here are some stats: More than 80% retail professionals consider email marketing as the greatest enabler of customer retention. 77% people prefer receiving permission based promotional messages via email.
If you are running ads on Google then you probably want more customers to visit your business. Local extensions allows you to display your address, a map to your location, or the distance to yo ...
The smart marketer out there knows how great content marketing can be for any digital brand. Trouble is that for small brands, it becomes difficult to keep on pumping in money for content marketing unless they get concrete results pretty quickly. That’s where I pitch in with help. In this guide, I will share 4 tips that will help you improve your content marketing ROI by driv ...
As a digital marketer, I always remain in the hunt for new tools that eases my work without hampering its quality. Website analysis is a crucial part of any SEO campaign and finding the best tools for performing a comprehensive site analysis is not that difficult. Here, I am listing the top 5 SEO tools that I personally use to uncover important SEO metrics in no time: 1- SEO A ...
Executive's Corner, Uncategorized KISSmetrics, Wordstream, Moz, Entrepreneur – phew! Some names, these. Millions of web users trust some digital marketing experts to the extent that these wizards are now credible educators and influencers in the sphere of digital marketing. Following the influencers is your vehicle to success, and here’s the list of the best of them to follow for 2017. 1.
If you have been looking to gain more loyal customers as a part of your content marketing strategy, you might have considered setting up a business blog that will eventually help you to generate more revenue. Growth is always the first goal of any business, and finding new ways to generate revenue is a good first step.
SEO rules must be followed carefully in order to improve your natural search performance. If you are still looking for innovative ways to drive organic traffic to your website, then make use of these five technical SEO hacks that will make your website search engine friendly and increase its organic traffic.
Customer loyalty can significantly differentiate one brand from others. For a digital business, this will mean that you need to create a positive customer experience in order for your brand to have a powerful impact that can elicit loyalty and return visits. For a digital business, customer experience will ultimately translate to your digital brand.