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You know it and we know it – being visible on YouTube has become essential to any company that wants to promote their brand through video marketing. The problem is that being found by your potential customers on YouTube isn’t that easy – you have to beat millions of competitors with larger budgets and brighter videos.
Facebook have caught on. With over 1 billion users they know how we consume content better than anyone. And video matters. Video matters so much that Facebook want it in your stream more than any other form of content. The push towards video marketing is so prevalent that it’s created a fork in the road for all marketers. Are you in or out? You have a choice, just like everyone else.
Animated explainer videos are popping up all over the place. No longer do you need a big budget and endless man hours to produce one. Today it is much easier. The high costs and long lead time associated with an explainer video used to make them an automatic point of difference. But just like pretty much anything else these days, production isn’t the hard part anymore.