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Incredibly offensive and tasteless ads used to be as ubiquitous as apple pie and gluttony, but what about in the increasingly conscious digital age? Well…they’re still around. From cocaine use to bound and gagged girls in cars, here are four of the most controversial brand campaigns of all time: 1.
But what am I supposed to make content about? This is a refrain you hear often from brands in “boring” industries. After all, if you’re Nike, the world of sports is your oyster; if you’re GoPro, your fans make amazing content for you (sometimes with the help of a grizzly bear). But what if your business is selling batteries? You have to be creative.
In the world of content marketing, retailers are doing so much more than just advertising their products; they’re providing useful information, visibility, and helping brands build relationships with consumers. Here are some of the most inspiring B2C retail content marketing campaigns that have managed to build brand loyalty by engaging new and old consumers with awesome branded content. 1.
Earlier this year, brands jumped on Sheryl Sandberg’s #BanBossy campaign to empower young women. Now, there’s a new hashtag in town: #LikeAGirl. Feminine-hygiene brand, Always, jumped on the hashtag in a new video campaign, which has received over 30 million views on YouTube since it was uploaded on June 26, and it shows no signs of losing steam.
AdBlock and Adblock Plus, the web’s most popular extensions and open source content filters, have offered people a quick-fix solution to make online browsing more seamless and smooth. “Surf the web without annoying ads!” Adblock Plus proclaims, having roped in over 200 million downloads since 2011.