Julia Lynn Rubin

  • 3 Brands in Boring Industries That Tell Amazing Stories

    But what am I supposed to make content about? This is a refrain you hear often from brands in “boring” industries. After all, if you’re Nike, the world of sports is your oyster; if you’re GoPro, your fans make amazing content for you (sometimes with the help of a grizzly bear). But what if your business is selling batteries? You have to be creative.

    Julia Lynn Rubin/ The Content Strategistin Content- 17 readers -
  • Native Advertising: The AdBlock Antidote?

    AdBlock and Adblock Plus, the web’s most popular extensions and open source content filters, have offered people a quick-fix solution to make online browsing more seamless and smooth. “Surf the web without annoying ads!” Adblock Plus proclaims, having roped in over 200 million downloads since 2011.

    Julia Lynn Rubin/ The Content Strategistin Display Content- 26 readers -