Julia Mccoy

  • Why is Content Marketing Today’s Marketing? 10 Stats That Prove It

    You’ve probably heard that content marketing is the wave of the future. But do you know why? While it’s true that content marketing is massively effective for nearly every company and industry on the globe, many marketers don’t understand why. Let’s shine a light on this puzzling (yet fascinating) state of affairs, with 10 statistics that will prove beyond the shadow of a d ...

    Julia Mccoy/ Content Marketing Institute- 16 readers -
  • A Nutshell Guide to Proper Keyword Research

    Keywords aren’t the end-all, be-all strategy (so to speak) in creating online content. If there’s one thing I’ve learned writing a myriad of content all over the web, it’s that you should think about your reader first and foremost. Otherwise, you won’t be creating the content necessary to stand out to your audience.

    Julia Mccoy/ Content Marketing Institutein SEO How To's- 10 readers -