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Imagine for a moment you are a used car salesman. You have a wide range of vehicles to sell to suit a variety of budgets. Business is going OK, but you really need a big sale to get the commission you need to take your family on a holiday this year. As you look out onto the garage forecourt, a young woman (aged about 20), pulls up in a battered old Nissan Micra at the same tim ...
Writing well-structured articles that inform, educate, and entertain is not as easy as it looks. There are billions of webpages out there that contain poorly written, unimaginative, boring content. But those aren’t the descriptions you want associated with the media you produce, right? As all content marketers who want to grow their digital media platforms know, aud ...