julian connors

  • Do organic keyword rankings matter anymore?

    High keyword rankings are the most sought-after achievement in the world of search engine optimization (SEO). Small businesses and brands alike strive to obtain the first organic listing in search results because of the lucrative traffic and lead opportunities that are associated with this position.

    Search Engine Landin SEO- 38 readers -
  • What you’re missing with SEO that will make a world of difference

    There are two approaches to take when it comes to developing new digital marketing or online reputation strategies. The first approach sees marketers and SEO strategists creating proactive campaigns that push content to consumers with the intention of soliciting immediate reactions. The second method is considered to be responsive, where marketers create content that capita ...

    Search Engine Landin SEO- 33 readers -
  • Consumer citations are the future of local SEO

    In the world of search engine optimization (SEO), a citation is a direct mention of a specific brand within an online platform. Some of the more common examples of online citations are comments published within a community blog about a favorite local coffee shop or an unpleasant experience working with a franchise outlet.

    Search Engine Landin SEO- 23 readers -
  • For e-commerce success: SEO > aesthetics

    The world of e-commerce optimization is vast and complex, and it demands a particular level of attention in order to function and perform correctly. Over the last 10 years, I have had the opportunity to manage a variety of enterprise-level e-commerce websites that offer everything from athletic gear to office supplies.

    Search Engine Landin SEO- 29 readers -
  • PPC + SEO = match made in marketing heaven

    It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin update and the introduction of Possum. We also saw major changes to the way ads are displayed on desktop SERPs. Google continues to tweak how online consumers receive content through organic and paid listings.

    Search Engine Landin Paid Search SEO Google- 38 readers -