juliana casale, content marketing manager

  • Profit-Driven Advertising: From Marketing Cost To Revenue Driver [White Paper]

    Most of your digital ad spend is wasted on people who won’t become repeat customers. In the face of this business challenge, you have two possible courses of action: Invest your marketing budget in retaining these rare repeat purchasers and acquiring users with high lifetime value Continue to focus your advertising on lowering customer acquisition costs and lose valuable pr ...

    Nanigans- 10 readers -
  • Ecommerce Holiday Advertising on Instagram: How to Maximize The Shopping Season

    Last holiday season, a number of Nanigans ecommerce customers were actively managing Instagram campaigns following the company’s API launch in August. These early adopters of Instagram ads saw substantial performance gains once the 2015 holiday shopping season began in earnest. The Opportunity For Increased Retail Advertising Revenue Nanigans’ top 5 highest spending ecommerce ...

    Nanigansin Social How To's- 10 readers -
  • Q2 2016 Global Facebook Advertising Benchmark Report [SlideShare]

    How does your Facebook advertising performance stack up to your competitors? Marketing teams that keep this question constantly in their minds will be better situated to spot emerging advertising trends and keep up with a swiftly evolving digital ad landscape. This d ...

    Nanigansin Social- 22 readers -
  • Game Changer: Winning Strategies for Scaling Mobile Games on Facebook [eBook]

    $44.2 billion. That’s how much revenue mobile games are projected to generate by 2018. This skyrocketing revenue isn’t even close to its full potential, as just 62% of the US population will play mobile games by that same year, according to eMarketer. Profit-driven advertising on Facebook has become a critical strategy for today’s most successful game marketers.

    Nanigansin Social- 13 readers -
  • Who’s Hiring in Growth Marketing: SeatGeek, Airbnb, Dell

    Growth marketers are methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

    Nanigans- 12 readers -
  • Why So Many Retail Advertisers Are Leaving Revenue On The Table

    Digital marketing managers who specialize in retail have a tall order – not only to grow revenue through user acquisition, but also drive repeat purchases from current customers. This can be a difficult task to accomplish, for several reasons: 1. Top of the Funnel Focus The retail industry has traditionally focused on branding metrics like impressions and clicks, rather than d ...

    Nanigans- 10 readers -
  • IGG Hits ROI Goals for Lords Mobile Game Launch While Scaling Ad Spend 80X [Case Study]

    I Got Games, or IGG, is a renowned developer and publisher of online games across mobile, PC, and browser platforms. 300 million people worldwide have played IGG’s games, from arcade and action genre games like Castle Clash to strategy games like Clash of Desert. While the company is well known in Asia, IGG has gained notoriety globally in recent years by extending its chart-t ...

    Nanigans- 13 readers -
  • Anatomy of a Growth Marketer: Michael Cleyn, Shopify

    When Shopify’s founder and chief executive, Tobi Lütke, told investors that “This company will never ever be limited by its ambitions,” he meant it. The commerce software business has rapidly made a name for itself through a number of timely innovations, smart acquisitions and going public on the New York Stock Exchange in 2015.

    Nanigans- 14 readers -
  • Who’s Hiring In Growth Marketing: Sun Basket, Spotify, Zulily

    Our mission is to connect this top talent with today’s most forward-thinking companies. Here’s a brief list of who’s currently hiring: Senior Digital Marketing Manager, User Acquisition and Growth, Sun Basket (California) Company Brief Created by a Webby-Award winning team and backed by top-tier investors, Sun Basket makes cooking healthy food easy and delicious.

    Nanigans- 12 readers -