Julie Joyce

  • 9 hard truths about links

    Countless articles about links are written every day. Many of them are excellent, filled with some really good tips to help you do well. Some of them are awful, full of bad advice. However, the biggest thing that bugs me about link-building advice is this: a lot of it pretends to offer guarantees. People talk about how to Penguin-proof sites, how to avoid being manually penalized and so on.

    Julie Joyce/ Marketing Landin SEO- 18 readers -
    Earlier about the same topic:
  • 9 hard truths about links

    Countless articles about links are written every day. Many of them are excellent, filled with some really good tips to help you do well. Some of them are awful, full of bad advice. However, the biggest thing that bugs me about link-building advice is this: a lot of it pretends to offer guarantees. People talk about how to Penguin-proof sites, how to avoid being manually penalized and so on.

    Julie Joyce/ Search Engine Landin SEO- 11 readers -
  • I’ll stop the world and link with you

    I’m sure you get a bazillion emails a day. I feel like I spend half my time weeding through them because I’m afraid I’ll miss something legitimate. I might open one out of every 30 emails that come from someone I don’t recognize. The latest outreach email that really grabbed my attention had several things going for it: First, it was very personalized but not over-the-top stalky.

    Julie Joyce/ Marketing Landin SEO- 11 readers -
    Earlier about the same topic:
  • I’ll stop the world and link with you

    I’m sure you get a bazillion emails a day. I feel like I spend half my time weeding through them because I’m afraid I’ll miss something legitimate. I might open one out of every 30 emails that come from someone I don’t recognize. The latest outreach email that really grabbed my attention had several things going for it: First, it was very personalized but not over-the-top stalky.

    Julie Joyce/ Search Engine Landin SEO- 10 readers -
  • When to end your client/link provider relationship

    It seems that everyone wants to outsource or hand off their link development. One of the most common reasons people contact me is that they know they need links, but they don’t have enough time to devote to the process. That is true for business owners, webmasters, marketing managers, SEOs, and even link builders! Because of my extensive experience, I feel that I’ve finally ...

    Julie Joyce/ Search Engine Landin SEO- 12 readers -
  • How to follow up on link requests

    I’m sure that your email inbox is full of unsolicited mail, much of it spammy follow-ups. Mine sure is! I recently had the chance to test those pesky follow-up skills when my response rate on a recent campaign was zero percent. Since we do our targeting and research upfront, we usually get at least a few responses to any outreach we do, but nope! Not this time.

    Julie Joyce/ Marketing Landin SEO- 10 readers -
    Earlier about the same topic:
  • How to follow up on link requests

    I’m sure that your email inbox is full of unsolicited mail, much of it spammy follow-ups. Mine sure is! I recently had the chance to test those pesky follow-up skills when my response rate on a recent campaign was zero percent. Since we do our targeting and research upfront, we usually get at least a few responses to any outreach we do, but nope! Not this time.

    Julie Joyce/ Search Engine Landin SEO- 9 readers -
  • Using spark files for content creation

    What is a spark file? It’s like your own personal and less structured brainstorming session that never ends. I’ve only recently starting calling my mess of notes by this name, but for as long as I can remember, I’ve used these types of notes in some form or another. I used to just have a notebook, and then I started using emails to record info, sending one to myself every ni ...

    Julie Joyce/ Marketing Landin Content- 16 readers -
    Earlier about the same topic:
  • Using spark files for content creation

    What is a spark file? It’s like your own personal and less structured brainstorming session that never ends. I’ve only recently starting calling my mess of notes by this name, but for as long as I can remember, I’ve used these types of notes in some form or another. I used to just have a notebook, and then I started using emails to record info, sending one to myself every ni ...

    Julie Joyce/ Search Engine Landin SEO Content- 8 readers -
  • Take this link and shove it

    When I opened up my email this morning, the top five — yes, five — emails in my inbox were for sites wanting to sell me a guest post, a sponsored post or a text link. Now, everyone knows that I don’t have any problem with paid links, so why should I care? I care because these sites are a big risk, and I wouldn’t want a link on any of them.

    Julie Joyce/ Marketing Landin SEO- 13 readers -
    Earlier about the same topic:
  • Take this link and shove it

    When I opened up my email this morning, the top five — yes, five — emails in my inbox were for sites wanting to sell me a guest post, a sponsored post or a text link. Now, everyone knows that I don’t have any problem with paid links, so why should I care? I care because these sites are a big risk, and I wouldn’t want a link on any of them.

    Julie Joyce/ Search Engine Landin SEO- 14 readers -
  • 5 essential skills that great link builders know

    Awhile back, I wrote an article about how link builders need to do more than just build links. It’s not a novel concept at all, at least not among people who understand that nothing should exist in a bubble in SEO or marketing. However, no matter how hard Google cracks down on poor linking practices, linking itself is still essential.

    Julie Joyce/ Search Engine Landin SEO- 9 readers -
  • Metrics blindness: Why it’s harming your link dev efforts

    With all the available metrics provided by the amazingly helpful SEO tools that we have today, it’s easy to get a quick read on potential link-building prospects. However, you know you have a problem with metrics blindness when you do the following: You immediately pursue a link on a site based on its metrics. You immediately ignore the chance to obtain a link on a site based on its metrics.

    Julie Joyce/ Search Engine Landin SEO- 8 readers -
  • Manual link building’s 7 worst outreach offenses

    I get incredibly annoyed when I receive an email offering SEO services, especially when the sender notes that he or she has looked at my site, checked my rankings and can tell me why I’m doing so poorly in Google. If you’re an SEO, I’m sure you get tons of these emails, too. While I know that it’s just automated spam, I’m still offended.

    Julie Joyce/ Search Engine Landin SEO- 15 readers -
  • The Importance Of Second-Tier Links

    I’ve always been a big fan of trying to have a broad range of inroads to a site. Over the last few years, I’ve seen so many sites with penalties that crushed their traffic that I place a high value on building secondary sources of traffic. Wouldn’t it be nice to still get some relevant traffic, even if (heaven forbid) your main site weren’t showing up in the SERPs? This is w ...

    Julie Joyce/ Marketing Landin SEO- 18 readers -
    Earlier about the same topic:
  • The Importance Of Second-Tier Links

    I’ve always been a big fan of trying to have a broad range of inroads to a site. Over the last few years, I’ve seen so many sites with penalties that crushed their traffic that I place a high value on building secondary sources of traffic. Wouldn’t it be nice to still get some relevant traffic, even if (heaven forbid) your main site weren’t showing up in the SERPs? This is w ...

    Julie Joyce/ Search Engine Landin SEO- 21 readers -