Julie Joyce

  • Fake news! How to recognize bad advice in link building and SEO

    I like to joke that whenever Moz publishes an article about links, half my clients immediately email me about it. But that’s really not too far from the truth! People with big audiences have a lot of power. But people can make mistakes — even people with strong expertise in a subject — so you do need to be careful trusting information without backup sources.

    Julie Joyce/ Search Engine Landin SEO- 11 readers -
  • Why mistakes make you a better link builder

    Whenever I’ve trained link builders, I’ve been consistent about one major process over the last decade: throw them in and let them learn by doing it, screwing up and finding their own way. I always tell them to expect to make mistakes, and they always do — some worse than others. But making mistakes is, in my opinion, the best learning experience.

    Julie Joyce/ Search Engine Landin SEO- 17 readers -
  • What link builders really want you to know

    Our job is rough. I have done many things in SEO, and none have even come close to being as mind-numbing and frustrating as link building. It’s been even rougher than usual lately, and that notion is one shared by many of my link-building peers. After doing this for so many years, I can tell you that the summer months can be really, really difficult.

    Julie Joyce/ Search Engine Landin SEO- 23 readers -
  • Want more links? Be more likable.

    One of the things I like best about link building is that it really is as much art as it is science, if not more so. I do roll my eyes when people talk about “relationship building” — and I roll them when I write about it, too — but in many ways, it really is all about that. If you can’t make webmasters like you and what you’re proposing, you’re not going to get those links.

    Julie Joyce/ Marketing Landin SEO- 15 readers -
    Earlier about the same topic:
  • Want more links? Be more likable.

    One of the things I like best about link building is that it really is as much art as it is science, if not more so. I do roll my eyes when people talk about “relationship building” — and I roll them when I write about it, too — but in many ways, it really is all about that. If you can’t make webmasters like you and what you’re proposing, you’re not going to get those links.

    Julie Joyce/ Search Engine Landin SEO- 13 readers -
  • Content and links: It really does take a village

    I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to let go of that attitude when it comes to link building, but I’ve been doing much better lately after realizing that it really is beneficial to have more involvement from various people. Sometimes that extra involvement has been kind of forced on me.

    Julie Joyce/ Search Engine Landin SEO Content- 19 readers -
  • 4 major barriers to being linkable

    When it comes to being unlinkable, there’s a lot more to consider besides boring content, poor quality writing and low-end design. Of the many issues that could cause users not to want to link to your content, here are four major ones that I see all the time: intrusive intersitials, gated content, excessive pagination and avant-garde design.

    Julie Joyce/ Marketing Landin SEO- 17 readers -
    Earlier about the same topic:
  • 4 major barriers to being linkable

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Julie Joyce/ Search Engine Landin SEO- 15 readers -
  • Link free or die

    Why are we so afraid of links? Back in the old days of SEO, we loved any link if it was free, even if it was from a spammy scraper site or the lowest-quality directory you’ve ever seen. If we did nothing to get that link, it was a great link. People assumed that all links were beneficial — and that even “bad” links were completely harmless, with no potential to cause damage.

    Julie Joyce/ Marketing Landin SEO- 17 readers -
    Earlier about the same topic:
  • Link free or die

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Julie Joyce/ Search Engine Landin SEO Google- 16 readers -
  • How to go above and beyond with your content

    We’re creating a lot of content these days. It’s everywhere. Everyone is writing; everyone has a blog. I’m truly waiting for the day when my mom asks me how she can start a blog to impart her wisdom about how to behave properly in a restaurant. With the nonstop stream of content being created, it sometimes seems like not everyone is really thinking about how to make their content stand out.

    Julie Joyce/ Search Engine Landin SEO Content How To's- 19 readers -
  • 17 link resolutions for 2017

    Back in 2014, I had 14 link resolutions. For 2017, I have 17 for you. Maybe you’re doing some or all of the following already; congratulations if that’s true, as you’re much more proactive than most. If you aren’t doing any, start with just a couple — but please, please, please make sure you do the first one.

    Julie Joyce/ Marketing Landin SEO- 30 readers -
    Earlier about the same topic:
  • 17 link resolutions for 2017

    Back in 2014, I had 14 link resolutions. For 2017, I have 17 for you. Maybe you’re doing some or all of the following already; congratulations if that’s true, as you’re much more proactive than most. If you aren’t doing any, start with just a couple — but please, please, please make sure you do the first one.

    Julie Joyce/ Search Engine Landin SEO- 48 readers -