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So you are tracking your site or app in Google Analytics (or Adobe or Webtrends or AT Internet or Webtrekk or Piwik and sundry). Assuming you configured your tracking correctly, you are now enjoying reports in a user-friendly interface. Hurray for data! However, the reporting interface only goes so far and will eventually generate frustration for you as a digital marketer bec ...
Estimated reading time: 9 minutes, 21 seconds In one of my previous posts on the State of Digital, I hinted at the use of the real-time reports in Google Analytics. Yes, they are mesmerizing with their little green and red dots popping on and off the screen, giving you the illusion that your website is a lifeform of its own. But I digress.
Estimated reading time: 7 minutes, 18 seconds So you probably have a website, be it a blog, a content or commerce website or any other kind of site. So you installed Google Analytics manually or using Google Tag Manager and you started collecting data about your website’s visitors and their behaviour.
Estimated reading time: 8 minutes, 46 seconds There are times in life where being lazy is a virtue. In some cases, laziness can be a desirable trait in a co-worker. Why? Because you can be sure that lazy person will find ways of accomplishing something that’s either hard or time-consuming by developing methods or tools that will effectively maximize productivity while provi ...