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Some people make it their entire life’s work to understand the way Google’s algorithm works. This post is not for those people. This one goes out to digital marketers of all shapes and sizes—executives, interns, content creators, project managers, and designers. Because SEO is important for you, too. SEO can get complex, but don’t sweat the technical stuff.
Platitude #1: Google owns a massive majority of the search market. If all the internet’s a directory, and the game is to ensure you’re optimizing as such, consider that about 80% of desktop searches and over 85% of mobile searches are performed on Google. Their directory is dominant for many kinds of information.
As a child from a small, rural town, I was fascinated by skyscrapers. My family would often drive through Chicago and I would gawk at the monoliths and later, brag that I had seen the World’s Tallest Building. I maintain this fascination today as evidenced by my favorite Wikipedia page about the tallest buildings in the world.