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Back in February, Google made some changes to their search engine results page (SERP). The side ads that Google used to display for users has disappeared. Google now has four paid ads above the organic listings and three on the bottom of the page. According to research conducted by IProspect UK, the banner ads generate 14x more clicks then the same side ads.
Let’s imagine a person, maybe even a potential client or customer of your business, sitting down at the computer to search for the product or service that your company provides. They click on one of the top links in the search results, and then the waiting begins. As the page struggles to load, that person’s patience wanes quickly.
Most customers won’t often make big purchases from a person or company they simply don’t trust. It’s only natural — if a person trusts and likes a company, they’ll feel better about their purchase. To earn the trust and admiration of potential or existing customers, companies need to utilize digital marketing tools as a key strategy for growing and promoting their business.
The Internet today is accessible to anyone, which means any action reflecting your brand can quickly be shared on the Internet and passed to millions of people. With more than 3 billion using the Internet at all times, it’s crucial for you to protect your brand and properly manage your online reputation and customer experience.
Aside from my interest in Internet marketing, I am a huge exercising enthusiast. In a way, SEO and exercising are quite similar. You’re probably wondering, how do these two, completely different things relate to each other? Well, exercising takes time. It requires dedication and motivation to achieve desired results. For example, people are always looking to get quick results.