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Starting an online business — it’s easy to talk about but harder to prove. Entrepreneurship can seem exciting, but it can also be overwhelming for many people. Luckily, starting an online business can be more fruitful than opening a brick and mortar store. Think about it: no overhead costs, no workplace safety measures and no employee benefits.
Back in February, Google made some changes to their search engine results page (SERP). The side ads that Google used to display for users has disappeared. Google now has four paid ads above the organic listings and three on the bottom of the page. According to research conducted by IProspect UK, the banner ads generate 14x more clicks then the same side ads.
Let’s imagine a person, maybe even a potential client or customer of your business, sitting down at the computer to search for the product or service that your company provides. They click on one of the top links in the search results, and then the waiting begins. As the page struggles to load, that person’s patience wanes quickly.
Most customers won’t often make big purchases from a person or company they simply don’t trust. It’s only natural — if a person trusts and likes a company, they’ll feel better about their purchase. To earn the trust and admiration of potential or existing customers, companies need to utilize digital marketing tools as a key strategy for growing and promoting their business.