Justin Freid

  • Natural language processing 101

    With buzzwords like AI and machine learning being thrown around more than a football at training camp, it’s important for marketers to understand the ins and outs of how the various components that make up these technology advances work. Advancements in natural language processing (NLP) were one of the major steps forward that allowed AI to become mainstream.

    Justin Freid/ Marketing Land- 18 readers -
  • Using Bluetooth, beacons and NFC to personalize in-store shopping

    Many large retail chains — such as Macy’s, Sears and J.C. Penney — have been struggling. Just this week, children’s clothing retailer Gymboree declared Chapter 11 bankruptcy and announced plans to close hundreds of its stores. Why is this happening? One factor fueling this retail trend is the rise in online shopping.

    Justin Freid/ Marketing Land- 20 readers -
  • Using search and social to support TV advertising

    Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in 2017. While TV is great at reaching a large audience, it is most effective when combined with an effective search and social strategy to be able to fully pull through with your audience.

    Justin Freid/ Search Engine Landin Social SEO- 17 readers -
  • How AI will shape the future of search

    There is no doubt the search industry has evolved. Just one look at how search engine results pages are currently laid out shows how things have changed. We have come a long way from 10 blue links. But have we gone far enough? At SXSW earlier this month, information access was a hot topic. People no longer head to Google’s search bar as their only way of accessing content.

    Justin Freid/ Marketing Landin Social How To's- 31 readers -
  • How AI will shape the future of search

    There is no doubt the search industry has evolved. Just one look at how search engine results pages are currently laid out shows how things have changed. We have come a long way from 10 blue links. But have we gone far enough? At SXSW earlier this month, information access was a hot topic. People no longer head to Google’s search bar as their only way of accessing content.

    Justin Freid/ Search Engine Landin SEO How To's- 24 readers -
  • Five reasons why visitors will abandon your website

    As clickbait becomes a common marketing tactic, some extremely frustrating user experiences are being used to convince visitors to stay on a website or sign-up to an email list. Here are a few of the most common frustrating tactics currently used by publishers and businesses alike… Showcasing content using pagination A good top 10 list can be a humorous two-minute break for ...

    Justin Freid/ Search Engine Watch- 7 readers -
  • Navigating The Roadblocks of Content Marketing

    As search engines continue to value high quality content, the need for SEO teams to connect content promotion to their content strategy becomes even more paramount. But when an agency brings up the term "content marketing" to a client, it can mean quite a few different things. It could potentially mean professionally directed videos and large promotion budgets for Twitter or Facebook.

    Justin Freid/ Search Engine Watchin Content- 22 readers -
  • Content Marketing: Big Publicized Events Or Continuous Engagement?

    When it comes to content marketing, brands' strategies are heavily dictated by the industry they serve and the expectations of their customers. While there is no "one size fits all" approach, we often see brands take two different tacks. Approach One: Create or leverage content marketing efforts alongside big events Approach Two: Create a continuous voice that is constantly ...

    Justin Freid/ Search Engine Watchin Content- 38 readers -
  • Guidelines For Transitioning A Paid Search Account

    Winning new business is always exciting. But when taking over a new paid search account from a previous agency, you never know what you are getting into. It could range from one word ad groups, to ad groups containing 500 broad match keywords. To ensure you are able to kick things off on the right foot for your new client, you'll want to make sure you get all of the informat ...

    Justin Freid/ Search Engine Watchin Paid Search- 5 readers -
  • Does Bing Deserve More of Your Money?

    It’s been all over the news and industry blogs over the past month or so that Yahoo has gained some ground in market share with the transition to becoming the default search engine for Firefox. While Larry Page claims he is not worried, for Yahoo and Bing, this is a good sign. Especially when it comes to advertising dollars.

    Justin Freid/ Search Engine Watch- 6 readers -
  • Examining Search and Social Behavior for Holiday Shopping

    Now is the time of year when shopping malls and toy stores have lines out the door. With doorbuster deals beginning just after Thanksgiving dinner, many consumers now forgo the long lines and parking lot battles and shop online instead. As one could imagine, the use of search engines and social media play a big role in how users shop online, especially during the holidays.

    Justin Freid/ Search Engine Watch- 7 readers -
  • How Location Data Can Change Search

    It feels like it has been the "Year of Mobile" for the past five years, with bloggers just like myself claiming this is the year consumers will shift and advertisers will finally provide users with the experience they are looking for when searching on a mobile device. The issue is, technology continues to develop at a rate that not all advertisers can keep up with.

    Justin Freid/ Search Engine Watchin Paid Search How To's- 15 readers -