Justin Freid

  • Natural language processing 101

    With buzzwords like AI and machine learning being thrown around more than a football at training camp, it’s important for marketers to understand the ins and outs of how the various components that make up these technology advances work. Advancements in natural language processing (NLP) were one of the major steps forward that allowed AI to become mainstream.

    Justin Freid/ Marketing Land- 23 readers -
  • Using Bluetooth, beacons and NFC to personalize in-store shopping

    Many large retail chains — such as Macy’s, Sears and J.C. Penney — have been struggling. Just this week, children’s clothing retailer Gymboree declared Chapter 11 bankruptcy and announced plans to close hundreds of its stores. Why is this happening? One factor fueling this retail trend is the rise in online shopping.

    Justin Freid/ Marketing Land- 20 readers -
  • Using search and social to support TV advertising

    Brands still invest a significant amount of advertising in TV. According to eMarketer, TV spending will be over $72 billion in 2017. While TV is great at reaching a large audience, it is most effective when combined with an effective search and social strategy to be able to fully pull through with your audience.

    Justin Freid/ Search Engine Landin Social SEO- 17 readers -
  • How AI will shape the future of search

    There is no doubt the search industry has evolved. Just one look at how search engine results pages are currently laid out shows how things have changed. We have come a long way from 10 blue links. But have we gone far enough? At SXSW earlier this month, information access was a hot topic. People no longer head to Google’s search bar as their only way of accessing content.

    Justin Freid/ Marketing Landin Social How To's- 32 readers -
  • How AI will shape the future of search

    There is no doubt the search industry has evolved. Just one look at how search engine results pages are currently laid out shows how things have changed. We have come a long way from 10 blue links. But have we gone far enough? At SXSW earlier this month, information access was a hot topic. People no longer head to Google’s search bar as their only way of accessing content.

    Justin Freid/ Search Engine Landin SEO How To's- 24 readers -
  • How Location Data Can Change Search

    It feels like it has been the "Year of Mobile" for the past five years, with bloggers just like myself claiming this is the year consumers will shift and advertisers will finally provide users with the experience they are looking for when searching on a mobile device. The issue is, technology continues to develop at a rate that not all advertisers can keep up with.

    Justin Freid/ Search Engine Watchin Paid Search Google How To's- 6 readers -