Justin Freid

  • Five reasons why visitors will abandon your website

    As clickbait becomes a common marketing tactic, some extremely frustrating user experiences are being used to convince visitors to stay on a website or sign-up to an email list. Here are a few of the most common frustrating tactics currently used by publishers and businesses alike… Showcasing content using pagination A good top 10 list can be a humorous two-minute break for ...

    Justin Freid/ Search Engine Watch- 7 readers -
  • Navigating The Roadblocks of Content Marketing

    As search engines continue to value high quality content, the need for SEO teams to connect content promotion to their content strategy becomes even more paramount. But when an agency brings up the term "content marketing" to a client, it can mean quite a few different things. It could potentially mean professionally directed videos and large promotion budgets for Twitter or Facebook.

    Justin Freid/ Search Engine Watchin Content- 13 readers -
  • Content Marketing: Big Publicized Events Or Continuous Engagement?

    When it comes to content marketing, brands' strategies are heavily dictated by the industry they serve and the expectations of their customers. While there is no "one size fits all" approach, we often see brands take two different tacks. Approach One: Create or leverage content marketing efforts alongside big events Approach Two: Create a continuous voice that is constantly ...

    Justin Freid/ Search Engine Watchin Content- 29 readers -
  • Guidelines For Transitioning A Paid Search Account

    Winning new business is always exciting. But when taking over a new paid search account from a previous agency, you never know what you are getting into. It could range from one word ad groups, to ad groups containing 500 broad match keywords. To ensure you are able to kick things off on the right foot for your new client, you'll want to make sure you get all of the informat ...

    Justin Freid/ Search Engine Watchin Paid Search- 4 readers -
  • Does Bing Deserve More of Your Money?

    It’s been all over the news and industry blogs over the past month or so that Yahoo has gained some ground in market share with the transition to becoming the default search engine for Firefox. While Larry Page claims he is not worried, for Yahoo and Bing, this is a good sign. Especially when it comes to advertising dollars.

    Justin Freid/ Search Engine Watch- 4 readers -
  • Examining Search and Social Behavior for Holiday Shopping

    Now is the time of year when shopping malls and toy stores have lines out the door. With doorbuster deals beginning just after Thanksgiving dinner, many consumers now forgo the long lines and parking lot battles and shop online instead. As one could imagine, the use of search engines and social media play a big role in how users shop online, especially during the holidays.

    Justin Freid/ Search Engine Watch- 5 readers -
  • How Location Data Can Change Search

    It feels like it has been the "Year of Mobile" for the past five years, with bloggers just like myself claiming this is the year consumers will shift and advertisers will finally provide users with the experience they are looking for when searching on a mobile device. The issue is, technology continues to develop at a rate that not all advertisers can keep up with.

    Justin Freid/ Search Engine Watchin Paid Search How To's- 6 readers -
  • How Location Data Can Change Search

    It feels like it has been the "Year of Mobile" for the past five years, with bloggers just like myself claiming this is the year consumers will shift and advertisers will finally provide users with the experience they are looking for when searching on a mobile device. The issue is, technology continues to develop at a rate that not all advertisers can keep up with.

    Justin Freid/ Search Engine Watchin Paid Search Google How To's- 6 readers -
  • Have Your Doctor’s Appointment Right in Google Search Results

    First brought to the news by a Reddit user, Google is currently testing a new feature that will allow users searching for medical-related information to connect directly with doctors via its Google Helpouts project. With Google investing heavily in its efforts to redefine health care with its Calico effort, this is one step in the right direction to make health care professi ...

    Justin Freid/ Search Engine Watchin Google- 3 readers -
  • Improved Targeting Available for Bing

    Bing continues to roll out new features that help SEM managers more closely manage their campaigns. We have had complete aesthetic overhauls, updates to Campaign Planner, and new mobile/tablet targeting options. As Google continues to take more and more flexibility and targeting options away from its users, Bing has taken the opposite approach, providing more options for its end user.

    Justin Freid/ Search Engine Watchin Paid Search SEO Display Google- 3 readers -
  • How to Properly Analyze Ad Text Performance

    When setting up a paid search campaign, proper structure is essential for success. Creating tight ad groups with specific ad text that matches searcher intent can boost your results. Not only should you be optimizing for the user's experience, but also for Quality Score. From the outside looking in, simply looking at an ad text report generated from AdWords, Bing Ads, or your ...

    Justin Freid/ Search Engine Watchin Paid Search How To's- 7 readers -