Justin Gray

  • 5 Marketing Failures and How to Fix Them

    ) This is what separates good marketers from the mediocre: They do the strategy, planning, and execution that get great results. That includes getting honest about their mistakes—scrutinizing their failures and modifying as necessary. Is it fun? Not usually. But does it drive excellence and ROI? Yes, it does. Unquestionably.

    Justin Gray/ Convince and Convertin How To's- 12 readers -
  • How to Drill Down to Your True Target Audience

    Image via BigStockPhoto.com If I could give every marketer a pop quiz, it’d only have one question: What’s the most important element in a campaign – cleverness, appearance, or relevance? Please tell me you got the right answer. It’s relevance, of course. Every marketer worth their salt has learned that message by now; all the pretty and witty creative in the world isn’t go ...

    Justin Gray/ Convince and Convertin Social How To's- 2 readers -
  • If You Aren’t Scoring Content, You Can’t Know What’s Working

    Sending your company’s content out into the world without knowing whom it’s going to reach — or why it should interest them — is as efficient as a paperboy flinging rolled-up newspapers into the street at random. Sure, some will be caught or plucked up from the sidewalk, but the majority of the newspapers will tumble into puddles, onto empty stoops, or under car wheels, never to be read.

    Justin Gray/ The Daily Eggin Content- 9 readers -