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As of 18 minutes ago, we are 95% finished with 2016. Social media played a huge role in the year, and its presence in our daily lives is only growing as time passes. The way we consume information, communicate with one another, and even the US Presidency was heavily influenced by social media in 2016. Next year is likely to be more of the same, and by the same, I mean further change.
Do you use video content in your social media marketing? Wondering how to optimize your videos to get more views and engagement? In this article, you’ll discover six tips to help you improve the performance of your video content. Discover six tips to maximize the impact of your video marketing.
I hear it all the time. “What should we post on Snapchat?” “Should I be on Pinterest?” “How about Periscope?” There are plenty of social media platforms to choose from, and I need to stress the word, choose, here. Just because a social network exists does not mean that your brand needs to be on it. In fact, spreading yourself too thin can actually hurt your brand.
Over the past five years, social marketing has evolved. Social networks are adapting to the meet the needs of both consumers and advertisers, which means trying to balance user experience with revenue opportunities. With so much happening in just five years’ time, it can be hard to pinpoint the changes which were actually industry-changing — so I did it for you.