Justin Lafferty

  • 3 Ways to Use Live Video for Small Businesses

    Do you want to generate more interest for your business? Wondering if live video can help? Every day, businesses are using live video to connect with their customers in a uniquely personal way. In this article, you’ll discover three ways small business owners are using live video to market their products and services. Discover three ways to use live video to market your small business.

    Justin Lafferty/ Social Media Examiner- 38 readers -
  • Will Facebook Messenger Chat Bots Replace Humans?

    As a natural response to Facebook’s push to get more pages to use Messenger as a platform, brands are developing chat bots to handle customer service. How well is this working? At the Socialbakers Engage conference in Prague earlier this month, experts talked about the future of chat bots. The chat bots companies are starting to develop are more like the first step of a cu ...

    Justin Lafferty/ AllTwitterin Social Facebook- 40 readers -
  • Twitter Wins Rights to Stream Thursday NFL Games

    While Facebook may have bowed out of the bidding to stream National Football League games, one of its biggest competitors is ready for some football. The NFL announced Tuesday morning that Thursday Night Football games will be digitally streamed on Twitter. NFL commissioner Roger Goodell elaborated in a statement, published on ESPN: Twitter is where live events unfold and ...

    Justin Lafferty/ AllTwitterin Social Twitter- 18 readers -
  • Sprinklr Acquires Social Data Visualization Firm Postano

    Enterprise social marketing firm Sprinklr announced recently that it has acquired Postano, a social data visualization company. Terms of the deal were not disclosed. Ragy Thomas, Sprinklr’s CEO, discussed in a press release why acquiring Postano was a winning move: We live in an age of socially empowered and connected customers where a brand’s ability to deliver great exper ...

    Justin Lafferty/ AllTwitterin Social- 18 readers -
  • Stop Begging Your Instagram Followers To Turn On Notifications

    Instagram is moving to an algorithm-filtered image feed, showing users the images most interesting to them—similar to Facebook’s Top Stories feature. Quick reaction was negative, from both users (who didn’t want Instagram and Facebook meddling in their reverse-chronological feed) and influencers, who rely on Instagram’s reach. How did content creators respond? We’ve seen this before.

    Justin Lafferty/ AllTwitterin Social Facebook- 22 readers -
  • Can Influencer Marketing Really Motivate Purchases? (Study)

    More and more brands are realizing that influencers are way more effective than regular users (or even celebrity endorsers) at getting branded messages out there. A new study by Dr. Jonah Berger from the Wharton School and the Keller Fay Group found that influencers have up to 22.2 times more conversations each week than regular users about purchasing recommendations.

    Justin Lafferty/ AllFacebook- 24 readers -
  • Instagram Videos Will Soon Be Up To One Minute Long

    Hate that Instagram cuts you off after only 15 seconds of video? A fix is on the way. Instagram announced today that 60-second video capability is rolling out. Instagram elaborated in a blog post: We want to bring you fun, flexible and creative ways to create and watch video on Instagram. As part of our continued commitment, you’ll soon have the flexibility to tell your sto ...

    Justin Lafferty/ AllFacebookin Social Facebook- 20 readers -