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Marketing a small business can take innumerable forms, and doing it successfully requires a fair amount of skill in many different disciplines. The successful marketer needs to be both analytical and creative, eager to duplicate success and willing to experiment. And, above all, the successful small business marketer needs to focus on ROI in all its many forms.
Every small business faces the challenge of finding the right talent to fill a position and getting that individual up-to-speed and productive within a reasonable amount of time. Suffering with a low retention rate only compounds that challenge. If your company’s retention rate is low, it could mean there is an underlying problem in one or more of the following areas: Rec ...
While there’s no doubt that running and selling a business are two completely different animals, there’s enough in common between the two – if you’re doing it right, that is – that entrepreneurs and business owners can confidently, quickly, and profitably sell their businesses with the right knowledge and preparation.
This is Part 3 of 3 in this blog post series about Selling Your Business in 2016. You can find Part 1 here and Part 2 here! In the previous two posts in this three-part series, we discussed the importance of early and thorough preparation, and the need to start with a realistic understanding of the time involved and the true value of the business you’re hoping to sell in 2016.
This is Part 2 of 3 in this blog post series about Selling Your Business in 2016. You can find Part 1 here! While selling a business can be one of the biggest steps you ever take, it doesnt need to be stressful or overly complicated. In fact, by following the steps outlined below, it can be fairly simple: Have a realistic view of how long it will take.
This is Part 1 of 3 in this blog post series about Selling Your Business in 2016. Stay tune for part 2 and 3! All indicators point to 2016 being a banner year for selling your business. 2014 and 2015 have seen accelerated M&A activity across the board in comparison to earlier recession years, while interest rates remain at record lows, meaning the capital buyers need is readily available.
Those of us who work primarily online can sometimes develop a kind of tunnel vision. When we think “retail,” we’re actually thinking about e-commerce. When we think “publicity,” we’re automatically thinking about guest blogging, link building, and SEO. And when we think “advertising”… well, we don’t like to think about that do we? But, as human beings, we’re forced to live i ...
With little exception, every sector of the American economy is finally feeling the effects of the slow but steady rise out of the hole “the Great Recession” left us in. Of course, “slow but steady” can feel more like “frighteningly unpredictable” when you’re an entrepreneur struggling to get a startup off the ground or a business owner fighting for the chance to grow.