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How does your CRO knowledge compare to the rest of the class? Image source. A while back, WhichTestWon released the Conversion Rate Optimization Pop Quiz to see where marketers struggled most with CRO. More than 4,500 people took the 25-question quiz. Though the quiz was meant to be a fun exercise, it ended up revealing some troubling insights.
You see them everywhere these days—oversized images used for product hero shots, or a large photo as a background image in lieu of whitespace. Using images as background is one of the hottest trends in web design. Over the last 6 months, this trend has gained major traction. Some of the biggest companies have already implemented this design style.