- Our Blog
Your online store is a huge success. You’ve meticulously planned out your merchandising and mastered SEO, ad placement and PR to generate great traffic. Plus, you’ve ironed out all the kinks in the checkout flow to make the buying experience is as easy as possible. Think your sales are being maximized? Well, not quite. Unfortunately, the harsh reality is that, on average, 67.
Email deliverability is like a mythical sphinx wrapped in a 3,000-piece jigsaw puzzle. An incredible number of factors go into whether your email was delivered, how fast it was delivered and where it landed (primary, social, promotions tab, or the dreaded spam folder). Also, every ISP, like Gmail, Yahoo or Hotmail, behaves differently when it comes to accepting email, and the ...