jylian russell

  • 8 Writing Tools for Crafting the Perfect Social Media Post

    Ernest Hemingway once said, “There is nothing to writing. All you do is sit down at a typewriter and bleed.” Okay. As a social media marketer, there’s a good chance you aren’t penning from a typewriter. We also hope that wherever you do pen from, it’s blood free. Even so, you get the point. Writing is hard. Writing is also a skill that social marketers need to have.

    Hootsuitein Social- 23 readers -
  • Why It’s Time to Ditch Cross-Posting on Social Media for Cross-Promoting

    To cross-post or to cross-promote on social media? For a time, cross-posting seemed the solution—offering a quick and easy way to share across multiple channels at once. But cross-promoting has been catching attention lately for its strategic prowess. In this post, we’ll take a look at the differences between these two tactics and explain why cross-promoting is ultimately better.

    Hootsuitein Social- 17 readers -
  • YouTube Hacks: 15 Tricks and Features You Probably Didn’t Know About

    Like any social media marketer, a big part of your success relies on how well you know the channels you deal with. With social video quickly becoming one of the most powerful ways to engage audiences, knowing how to stealthily navigate video tools can be the difference between making it as a viral star or getting stuck as a social wall-flower.

    Hootsuitein Social- 17 readers -
  • Snapchat Analytics: How to Measure Your Brand’s Efforts on the App

    “I wish these photos I am sending this girl would disappear.” Such were the infamous words of inspiration that led to the billion-dollar idea of social media app Snapchat. Launched by whiz kids Evan Spiegel and Bobby Murphy (not to mention the disgruntled Reggie Brown) in 2011, Snapchat is now used by some 150 million people users every day.

    Hootsuitein How To's- 41 readers -
  • Social Media in Government: Benefits, Challenges, and How it’s Used

    Social media has been revolutionizing the way we communicate for years now. No longer is it a niche corner of the web reserved for early adopters and meme enthusiasts. Today, everyone from big brands to health care authorities are using social to bolster their profile through public engagement. And increasingly, that trend is also shifting the flow of discourse between governme ...

    Hootsuitein Social How To's- 26 readers -
  • Social Media in Health Care: The Benefits, Challenges, and Opportunities

    In recent years, the use of social media in health care has skyrocketed. From Tweets to Facebook posts, health care authorities and practitioners are increasingly turning to social media to promote awareness, encourage patient engagement, and increase the spread of accurate health messaging. And they’re doing so while remaining fully compliant with regulators.

    Hootsuitein Social- 25 readers -
  • Top Pinterest Demographics That Matter to Social Media Marketers

    It’s official, Pinterest is now a bonafide social media star. Boasting some 150 million users, the once cutesy platform has morphed into a social media powerhouse, popular amongst individuals and businesses alike. And considering it only debuted in 2010, it’s done so with astonishing speed. Long adored by brides-to-be and foodies, Pinterest is now much more than a storage spac ...

    Hootsuitein Social- 17 readers -
  • How One Digital Agency Created a Record-Breaking Social Media Campaign

    Most agencies depend on repeat business, which means they need to continually deliver results to keep their clients happy. Rishabh Dev is the founder of Mapplinks, a digital agency in India, and he deals with this everyday. For a recent campaign, Rishabh and his team were tasked with developing a global social media campaign to attract participants to a three day women’s coding event.

    Hootsuitein Social How To's- 14 readers -