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So I hate to admit this, but I like a black box product from Google. (I consider it a black box because we cannot dive into detailed performance metrics.) Universal App Install Campaigns (UAICs), which run ads for ...
If you are using the symbols ™ or ® in in Yahoo search, they will be changed to unusual, garbled-looking characters in your account. This isn’t good for anyone, especially your clients. Luckily, there’s a quick fix. In order to avoid or fix this issue, follow the tips below. Avoid the weirdness by uploading new ads or sitelinks right the first time: 1. Create your bulk sheet in Excel 2.
Google Shopping (formerly known as PLAs) provides a great opportunity for clients with appealing photos of their products. The trouble is, they’re often seen as a black box because of the detailed product feeds required, and there are several fundamental errors I’ve seen advertisers make in the feed that can quickly derail their results.