kaitlin mcmichael

  • International SEO Strategy Guide – Plus a Flowchart!

    I’ve noticed there’s something we’re sorely missing in our marketing mix: flowcharts. Making sure that Portent has more mo’ flo’ to offer has become of my new life goals. As part of this endeavor, I created the following International SEO Strategy flowchart to help those who are trying to decide what the best structure is for their international site(s).

    Portent, Incin SEO- 8 readers -
  • Is Duplicate Content Really a Problem?

    The short answer is yes. We have written extensively on the subject before: SEO Obviousness: Duplicate content sucks, Duplicate content sin #1: Pagination, Duplicate content sin #2: Default page linking, SEO worst practices: The content duplication toilet bowl of death, and 5 SEO Strategies We Swear Aren’t Going Anywhere.

    Portent, Incin SEO Content- 14 readers -
  • How to Go Incognito for International Search Queries – and Why

    The first thing to do when you’re starting out your quest to be the master of international search is to go incognito. You can’t just search on Google.com for your product/service and expect to see the same thing that everyone else in the world will. Google personalizes search results according to your location, your search history, your Google+ social circles, and more.

    Portent, Inc- 18 readers -