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Industry leaders. We’re always hanging on their last word and taking every initiative to connect with them, yearning for just an ounce of their attention. But what if, instead of being a follower, you could cut through the celebrity status red tape and position your own brand as a leader? Companies who are industry leaders naturally attract a following—a real audience—who does ...
Published 39 mins ago 27 Influencer outreach is tricky, to say the least. As marketers, most of us aren’t sales people by nature; yet forming reliable connections with influencers requires a cold-calling mindset. You will be ignored, you will be rejected, and you may even be scolded for your outreach. But you must weather the storm and continue onward.
Published 1 min ago 34 Remember that marketing funnel you used to create your strategy? Turns out it might not be so linear after all. Over the last year more research has come out hinting at the theory that there are multiple dimensions of consumer intent—of which few (if any) fall easily into a nice, clean line formation.