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Online traffic is one of the key performance indicators for online businesses, as it directly affects the number of leads your business acquires. Most online marketers focus their attention on the most well-known sources like search engines, social media channels, and well-known (high-bandwidth) websites. There is nothing wrong with taking the road well-traveled, but don’t stop there.
A few weeks ago, I published the results of a study about the State of SEO Agencies, which was conducted by my company linkbird during the months of August and September. Based on the same study, I hope to shed some light on the type of agencies and the type of clients prevalent in the online marketing services industry.
During the period of August and September 2014, my company linkbird conducted an in-depth study on the international SEO services industry. In this post I’m publishing the results of our study with some of the most important insights and recommendations based on the results. But first: a short prelude.
Let me start with a possibly surprising, but informed prediction: “In the race to create better content faster, those with expertise in content repurposing will be the winners.” Content repurposing is not content revamping or updating old content, which has its separate benefits (we will talk about that in another blog post).
Content Marketing, Earned Media, Influencer Outreach, Media Relations, Owned Media, SEO Historically, online PR and SEO have been two mutually exclusive disciplines, but in recent years they have become much more convergent. The main change came after the Penguin and Panda updates of Google’s algorithm, which made it harder for SEO to be successful without good, relevant content.
Before we go into the concept of content repurposing, let’s do a quick test; write down the top five articles that you’ve ever published. Do you have them? Chances are you know them off the top of your head. These are your hall-of-famers, your best work. Now think – how many of these five articles did you really get the most out of? When I say, “get the most out of” what I me ...