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In June 2016, Apple released a beta version of its new Search Ads platform to promote mobile app downloads. On October 5th, Search Ads were released to all advertisers. Early adopters are seeing excellent results with very low competition and CPTs (cost-per-taps). Boost Media shares ideas on integrating Apple Search Ads into your overall mobile app marketing mix.
In the last installment of this series, Boost Media covered using podcasting and podcast advertising as a way to learn how to execute successful audio media, in preparation for audio and voice emerging as the next UI in 2017. Here, we shed light on how to use search and social to ensure conversions are resulting from your podcast advertising efforts.
In the last installment of this series, Boost Media shared how exciting technology trends like IoT, AI, wearables, voice-activated devices, and a growth in audio media are culminating to position audio and voice as the next-generation user interface (UI). But this, like all emerging trends, seems nebulous, highly uncertain, and not immediately actionable for marketers with KPI ...
The way we interact with media content is constantly evolving. Way back in 1968, introduction of the mouse was critical to personal computer adoption, making computers accessible to non-technical users. Fast-forward to 2000, the introduction of mobile phones with a touchscreen (i.e., smartphones) put the wheels in motion for the mobile revolution.
It’s about that time of year. Pumpkin spice lattes and Halloween candy have made their debut, reminding us that 2017 is just around the corner. Yes, the holiday season is upon us, but it’s also time to start planning your marketing budget, resources, and strategy for the new year! To get you into the right mindset, Boost Media shares considerations for planning your 2017 creative resources.
We certainly aren’t here to tell you which social media platform’s version of Stories is better—Instagram or Snapchat—but we think it’s important to understand what they’re about before pouring resources into them. Boost Media shares a few things to consider to help ensure your creative for Snapchat and Instagram Stories is jiving with your marketing objectives.
Things have certainly changed since the days of VVS (Vertical Video Syndrome) and SayNoToVerticalVideos.com. With 50% of all digital media consumption happening within mobile apps, it’s quickly becoming all about vertical video. It comes down to user experience. It’s far easier to view and interact with content on a mobile device when held vertically, especially since most of t ...
Mobile video is growing like wildfire, and what constitutes “video” is changing just as fast. The format, the way video is consumed, and how it fits into a consumer’s life overall is evolving. YouTube reports that mobile video consumption rises by 100% year after year. To keep up with the rapidly evolving video landscape, it’s time to start testing your video creative in new ways.
Many believe data and creative can’t be used in harmony. What do data nerds know about eliciting an emotional response from viewers? What do artists know about numbers? When it comes to video ads for YouTube, data and creative can be used in concert to improve your video ad creative performance. Boost Media shares how.
Marketers have historically been concerned with driving mobile app downloads. However, users’ devices have become so super-saturated with apps, one in four installed mobile apps are never used. It’s time to come up with better strategies for engaging the right users and keeping them interested. It’s well-worth considering YouTube as part of your mobile app marketing strategy.
This is a multi-part guide from Boost Media containing answers to common questions about getting started with Facebook Ads. Objectives, budget, and campaign management From driving purchases or app downloads, to building your social following and raising awareness, there are many objectives you can accomplish with Facebook Ads—but only if you’re clear on what you want, and you ...
Facebook Ads are constantly changing. It would be a full-time job just to keep up with the Facebook advertising ecosystem. Fortunately, you don’t need to know all there is to know to get value from Facebook Ads. But, being aware of the advanced features can help provide context and confidence for working within the arena of Facebook Ads.
Continuing our getting started guide for Facebook Ads, Boost Media overviews what you need to know to get started with Facebook conversion tracking, and performance reporting. If you haven’t already, check out the first installment of this series where we cover Facebook Ad objectives, budget, and campaign management practices; the second installment, where we review Facebook Ad ...
Continuing our getting started guide for Facebook Ads, Boost Media will key in this week on how to generate effective creative for Facebook ads. If you haven’t already, check out the first installment of this series where we cover Facebook Ad objectives, budget, and campaign management practices; and the second installment, where we review Facebook Ads targeting options.
Continuing our getting started guide for Facebook Ads, Boost Media will help you explore various Facebook Ads targeting options. If you haven’t already, check out the introduction to this multi-part blog series where we reviewed Facebook Ad objectives, budget, and campaign management practices. How can I target the right customers? With a potential audience of 1.
Advertising on Facebook can be as simple as promoting your organic Facebook posts with a few hundred dollars, or as complicated as a highly targeted ROI-driven direct response campaign. Because the Facebook audience is so vast, Facebook Ads can be used for a variety of applications—from driving mobile gaming app downloads to promoting technical B2B white papers.
With its second annual Prime Day coming up on July 12th, Amazon is creating ‘Cyber Monday in July.’ Boost Media shares five tips for making the most of this growing e-commerce trend. Prime Day: The next “Singles Day” If the Asian e-commerce giant, Alibaba can singlehandedly create a shopping holiday that generates $14.3 billion in revenue and is 4.
Today, Apple iAds are officially disbanded, paving the way for the soon-to-be-released Apple Search Ads for the App Store. At this point, you may be wondering why the technology giant is doing this now, and what it might mean for mobile advertisers. Boost Media shares its perspective on this upcoming change.
You’ve likely heard many statistics like this one: As a result of seeing a branded mobile video, 40% of those surveyed visited a brand’s store or website. Or, 90% of users say that product videos help them make purchase decisions. Mobile video is highly influential and a critical advertising tool for brands to master.
In Mary Meeker’s Internet Trends 2016 report, she highlights a $22 billion gap in mobile ad spend relative to time spent on mobile. Some marketers debate the magnitude of this gap, but most agree on this: mobile ad spend is going to increase dramatically in the near term. If everyone expands their mobile advertising presence as predicted, a few problems will grow in magnitude.