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Content creation is an essence of contemporary marketing and it constantly evolves in the attempt to meet the demands of modern business. Right now, we’ve come to the point in which it is not enough to create a passive content. Today, it is getting more and more interactive in order to generate leads and conversions.
When you first included content marketing into your overall campaign, maybe it was easy to produce creative content on a daily basis. You already had tons of ideas on your mind, so you started covering them one by one. It was fun, until you faced the writer’s block. It happens to everyone. You’ve written so much content, and you feel intellectually challenged and exhausted.