Karon Thackston

  • How Amazon Hijacks Listings & What to do if it Happens to You

    I came across Efficient Era a few weeks back and got lost in all the quality information they provide. This blog post, by Bruce O., was of particular interest so, with permission, I’m sharing the saga of the Bluetooth keyboard. Take note so you know what to do if Amazon should ever do this to you! Every private-label Amazon seller knows it’s important to have full control ov ...

    Karon Thackston/ Marketing Words Blog- 12 readers -
  • Irrelevant Keywords Could Crash Your Amazon Conversion Rate

    It was February 3, 2016. Before this landmark date, Amazon restricted sellers to a total of 50 characters for each of five fields (a total of 250 characters) for search terms. On that fateful day in February, however, the gate was let down and sellers had the freedom to include up to 1,000 characters per each of five fields (a total of 5,000 characters).

    Karon Thackston/ Marketing Words Blog- 10 readers -
  • The Key to Global Selling Success: Accurate Translation

    Selling globally used to mean following a labyrinth around twists and turns that seemingly were built to perplex you. These days, making an entrance into global selling (whether on Amazon’s numerous marketplaces, eBay’s shipping program, or via your own site) may take a good bit of knowledge, but the process is drastically easier than it ever has been.

    Karon Thackston/ Marketing Words Blog- 12 readers -
  • 5 Common Mistakes That Can Tank Your Amazon Listing Success

    When it comes to building a product detail page on Amazon, a number of elements all work in conjunction with one another to create success. I can tell you, however, when it comes to the copy and keywords, I’ve seen five mistakes in particular that often cause disastrous results. Mistake #1 – Creating Titles With More Than 200 Characters One thing that has been driving me cr ...

    Karon Thackston/ Marketing Words Blog- 8 readers -
  • My Business Revolution: Intentional Marketing

    No, it’s not a typo. I am not resolving to do anything during in my business. You see, a resolution is a promise or a pledge. That’s for wimps. We all know what happens to resolutions. After about a month those good intentions go straight down the toilet. I don’t have good intentions. Instead, I started the New Year with a revolution – a transformation, a reform, a change.

    Karon Thackston/ Marketing Words Blog- 10 readers -
  • The Most Harmful Amazon FBA Sourcing Decision You Could Ever Make

    Did you know that a toy on Amazon ranked 10,000 today could have been ranked 500,000 yesterday? All it takes is one sale. Just one. One sale of that toy on Amazon could change the sales rank drastically overnight. Would you buy a toy ranked 10,000 on Amazon to resell? Would you buy a book ranked 500,000 to resell? I know there are lots of other factors at play in how you mi ...

    Karon Thackston/ Marketing Words Blog- 10 readers -