Karon Thackston

  • What to Expect From the Amazon Marketplace in 2017

    I’m excited to welcome back Bernie Thompson of Efficient Era. You probably remember Bernie from the first post he enlightened us with about Amazon hijacking listings and what to do if it happens to you. Today I have the pleasure of sharing with you his predictions for the future of Amazon in 2017.

    Karon Thackston/ Marketing Words Blog- 20 readers -
  • Keyword Strategies for Finding Blog Post Ideas

    There I sat in front of my computer, once again, struggling with the question: “What am I going to blog about this week?” Sure, as a professional writer, I have lots of ideas for blog posts. But, just as with you, not all of them pan out. I keep a running list of blog post idea generators on hand for just such occasions, so I pulled out my list.

    Karon Thackston/ Marketing Words Blogin Content- 21 readers -
  • 8 Tips for Making this Your Best Year Yet for Amazon FBA Sales

    Stephen Smotherman truly is a success story worth following. You’ve probably seen his guest posts (#1 and #2) on the Marketing Words blog before. I’ve invited him back once again to answer some questions and provide you with a bucket load of solid info to take you into the new year. Welcome Stephen! STEPHEN: Thanks, Karon, for asking me to do this interview with you.

    Karon Thackston/ Marketing Words Blog- 28 readers -
  • How to Sell More Amazon Products Through Differentiation

    A little over a year ago, I met Chris Guthrie online. “Keen” doesn’t even begin to describe the level of common-sense smarts Chris has when it comes to successful Amazon sales. The fact that he created the AmaSuite collection of seller tools (and made it available to the public) so others can follow in his footsteps only goes to show the standard by which he lives.

    Karon Thackston/ Marketing Words Blogin How To's- 19 readers -
  • How Amazon Hijacks Listings & What to do if it Happens to You

    I came across Efficient Era a few weeks back and got lost in all the quality information they provide. This blog post, by Bruce O., was of particular interest so, with permission, I’m sharing the saga of the Bluetooth keyboard. Take note so you know what to do if Amazon should ever do this to you! Every private-label Amazon seller knows it’s important to have full control ov ...

    Karon Thackston/ Marketing Words Blog- 19 readers -
  • Irrelevant Keywords Could Crash Your Amazon Conversion Rate

    It was February 3, 2016. Before this landmark date, Amazon restricted sellers to a total of 50 characters for each of five fields (a total of 250 characters) for search terms. On that fateful day in February, however, the gate was let down and sellers had the freedom to include up to 1,000 characters per each of five fields (a total of 5,000 characters).

    Karon Thackston/ Marketing Words Blog- 21 readers -
  • The Key to Global Selling Success: Accurate Translation

    Selling globally used to mean following a labyrinth around twists and turns that seemingly were built to perplex you. These days, making an entrance into global selling (whether on Amazon’s numerous marketplaces, eBay’s shipping program, or via your own site) may take a good bit of knowledge, but the process is drastically easier than it ever has been.

    Karon Thackston/ Marketing Words Blog- 25 readers -
  • 5 Common Mistakes That Can Tank Your Amazon Listing Success

    When it comes to building a product detail page on Amazon, a number of elements all work in conjunction with one another to create success. I can tell you, however, when it comes to the copy and keywords, I’ve seen five mistakes in particular that often cause disastrous results. Mistake #1 – Creating Titles With More Than 200 Characters One thing that has been driving me cr ...

    Karon Thackston/ Marketing Words Blog- 17 readers -