Karon Thackston

  • The Key to Global Selling Success: Accurate Translation

    Selling globally used to mean following a labyrinth around twists and turns that seemingly were built to perplex you. These days, making an entrance into global selling (whether on Amazon’s numerous marketplaces, eBay’s shipping program, or via your own site) may take a good bit of knowledge, but the process is drastically easier than it ever has been.

    Karon Thackston/ Marketing Words Blog- 10 readers -
  • 5 Common Mistakes That Can Tank Your Amazon Listing Success

    When it comes to building a product detail page on Amazon, a number of elements all work in conjunction with one another to create success. I can tell you, however, when it comes to the copy and keywords, I’ve seen five mistakes in particular that often cause disastrous results. Mistake #1 – Creating Titles With More Than 200 Characters One thing that has been driving me cr ...

    Karon Thackston/ Marketing Words Blog- 6 readers -
  • My Business Revolution: Intentional Marketing

    No, it’s not a typo. I am not resolving to do anything during in my business. You see, a resolution is a promise or a pledge. That’s for wimps. We all know what happens to resolutions. After about a month those good intentions go straight down the toilet. I don’t have good intentions. Instead, I started the New Year with a revolution – a transformation, a reform, a change.

    Karon Thackston/ Marketing Words Blog- 6 readers -
  • The Most Harmful Amazon FBA Sourcing Decision You Could Ever Make

    Did you know that a toy on Amazon ranked 10,000 today could have been ranked 500,000 yesterday? All it takes is one sale. Just one. One sale of that toy on Amazon could change the sales rank drastically overnight. Would you buy a toy ranked 10,000 on Amazon to resell? Would you buy a book ranked 500,000 to resell? I know there are lots of other factors at play in how you mi ...

    Karon Thackston/ Marketing Words Blog- 8 readers -
  • “Super Verbs” Add Power & Persuasion to Your Copy

    Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by amping up the quality of verbs you use. Verbs show action, and the way you describe that motion can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in the hearts and minds of your readers? Su ...

    Karon Thackston/ Marketing Words Blogin SEO Google- 16 readers -