kaspar szymanski

  • 10 reasons why SEO is just like fitness

    SEO industry workers and professional fitness trainers alike can relate to the awkward moment when a client asks for guaranteed results — only to find out that there are absolutely none. That’s disappointing, but unfortunately, it’s true. Neither discipline is free of snake oil salesmen, some of whom nurture unrealistic (or even impossible) promises.

    Marketing Landin SEO- 15 readers -
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  • 10 reasons why SEO is just like fitness

    SEO industry workers and professional fitness trainers alike can relate to the awkward moment when a client asks for guaranteed results — only to find out that there are absolutely none. That’s disappointing, but unfortunately, it’s true. Neither discipline is free of snake oil salesmen, some of whom nurture unrealistic (or even impossible) promises.

    Search Engine Landin SEO- 16 readers -
  • Regulating Google Search — A Reality Check

    The constant stream of news on legal or legislative initiatives attempting to regulate Google’s organic search results creates a climate of conflict and fosters unrealistic expectations among SEOs. And that diverts attention from what the business should really be all about: managing user experience.

    Search Engine Landin SEO Google- 13 readers -
  • Cheap SEO!

    A wise person once said that if you think search engine optimization (SEO) is expensive, you should see how expensive cheap SEO gets. There are few shortcuts when it comes to sustainable search engine optimization. As with any other professional service, quality SEO comes at a price — and premium services are more likely to deliver desired results.

    Search Engine Landin SEO- 16 readers -